Asian Inward and Outward FDI: New Challenges in the Global Economy

Front Matter....Pages i-xviii
Asian Inward and Outward FDI: New Challenges in the Global Economy – An Introduction....Pages 1-16
Changing Faces of MNCs in China: Subsidiary Strategy in Corporate Strategic Reorientation....Pages 17-35
Sponsoring as a Strategy to Enter, Develop, and Defend Markets: Advertising Patterns of the Beijing Olympic Games’ Sponsoring Partners....Pages 36-64
Global Innovation and R&D for Knowledge Creation: The Case of P&G, Unilever and Kao....Pages 65-86
The New Face of Talent Management in Multinational Corporations: Responding to the Challenges of Searching and Developing Talent in Emerging Economies....Pages 87-114
Preferences and Intercultural Networking for Globalizing Practices of Successful Leaders in the Intercultural Workplace....Pages 115-136
Foreign Direct Investment and Economic Revitalization in Japan: The Role of the Foreign Firm in Niseko....Pages 137-152
Exploring Thick Description in Business System Analysis: The South Korean Business System from a European Corporate Perception....Pages 153-178
Samsung Electronics: From ‘National Champion’ to ‘Global Leader’....Pages 179-200
A Business Tale on Marriage, Divorce and Remarriage in the Corporate World: A Conceptual Framework of Firms’ Disintegration Process....Pages 201-216
The ‘Hybrid’ Emerging Market Multinational Enterprise — The Ownership Transfer of Volvo Cars to China....Pages 217-242
Concluding Remarks on Asian Inward and Outward FDI; New Challenges in the Global Economy....Pages 243-248
Back Matter....Pages 249-259