Artificial Intelligence and Transforming Digital Marketing

Foreword
Preface
Contents
About the Editors
Artificial Intelligence, Marketing and Social Media
Digital Marketing and Sustainable Businesses: As Mobile Apps in Tourism
	1 Introduction
	2 Literature Review
		2.1 Mobile Apps in Tourism
		2.2 Mobile Application Usage Intention
		2.3 Mobile Apps as Digital Marketing Tools
	3 Discussion and Conclusions
		3.1 Contributions and Future Research
		3.2 Recommendations
	References
Exploring Small and Medium Enterprises Expectations of Electronic Payment in Kuwait
	1 Introduction
	2 Methods
		2.1 Research Design
		2.2 Measurement Development
		2.3 Sampling and Population
		2.4 Data Collection Techniques and Procedures
		2.5 Data Analysis
	3 Findings and Discussion
		3.1 Theme 1: Payment Gateway and Infrastructure
		3.2 Theme 2: Regulations Clarity and Communication
		3.3 Theme 3: Cost
		3.4 Theme 4: Settlement Period
		3.5 Theme 5: Rigid Regulation
		3.6 Theme 6: Perceived Benefits
		3.7 Theme 7: Expected Services
	4 Conclusions
	References
Content Marketing Strategy for the Social Media Positioning of the Company AD y L Consulting—Peru
	1 Introduction
	2 Methodology
	3 Results
	4 Discussion
	5 Conclusion
	References
An Exploratory Study on E-commerce in the Sultanate of Oman: Trends, Prospects, and Challenges
	1 Introduction
	2 Research Questions
	3 Methodology
	4 Results and Discussion
		4.1 Question One
		4.2 Question Two
		4.3 Question Three
		4.4 Question Four
	5 Conclusion
	References
The Impact of Researchers’ Possessed Skills on Marketing Research Success
	1 Introduction
	2 Study Problem
	3 Study Objectives
	4 Method
	5 Literature Review
	6 Marketing Researcher Reshaped
	7 Discussions
	8 Findings and Recommendations
	References
Impact of Online Food Ordering System and Dinning on Consumers Preference with Special Reference to Bangalore
	1 Introduction
	2 Objectives
	3 Review of Literature
	4 Method of Study
	5 Analysis and Interpretation
		5.1 Age Wise Respondents
		5.2 Preference Towards Dine Outside and Online Food Delivery Apps
		5.3 Preference Towards Online Food Delivery App
		5.4 Reason for Prefer the Online Food Delivery App
		5.5 Reason for not Preferring Online Food Ordering Service
		5.6 Age and Customer Preference Towards Dine Outside and Order Food in Online
		5.7 Age and Satisfaction Level of Customers on Online Food Ordering System
		5.8 Age and Factors and Customers Looking in the Restaurant
		5.9 Correlation
		5.10 Chi-Square Tests
	6 Findings
	7 Recommendations
	8 Conclusion
	References
Green Economy Mechanisms in the Age of Technology and the Circular Economy
	1 Introduction
	2 Green Economy
	3 Circular Economy
	4 Correlation of Green Economy and Circular Economy
	5 Usage of Technology to Promote Green Economy and Circular Economy
	6 Industry 4.0 and Circular Economy
	7 Conclusion
	References
Whether Digital or Not, the Future of Innovation and Entrepreneurship
	1 Introduction
	2 Design, Methodology and Path
	3 Findings
	4 Originality and Value
	References
Customer Buying Intention Towards Smart Watches in Urban Bangalore
	1 Introduction
	2 Review of Literature
	3 Objectives of the Study
	4 Materials and Methods
	5 Results
		5.1 Multiple Regression Analysis
	6 Limitations and Future Research Directions
	7 Summary and Conclusion
	References
A Fluid-Thermal-Electric Model Based on Performance Analysis of Semi-transparent Building Integrated Photovoltaic Solar Panels
	1 Introduction
	2 Methodologies
		2.1 Thermal 3D Model and Simulation Setup
		2.2 Heat Transmittance: U-factor
		2.3 Electrical Model
		2.4 Estimating of Electrical Performances
	3 Results and Discussion
		3.1 Thermal Performance of Window Configurations Designs
		3.2 Electrical Performance
		3.3 Energy Performance of the Building-Integrated PV System
	4 Conclusions
	References
The Impact of Social Media Influencer Marketing on Purchase Intention in Bahrain
	1 Introduction
	2 Digital Marketing
		2.1 Social Media Influencers
		2.2 Companies
		2.3 Purchase Intention
	3 Conclusion
	References
Tomorrow’s Jobs and Artificial Intelligence
	1 Introduction
	2 Economic Paradigm
	3 Conclusion
	References
Artificial Intelligence and Security Challenges
	1 Introduction
	2 Wide Variety of Content
	3 Conclusion
	References
Modern Services Quality and Its Impact on the Satisfaction of the Trade Shows in Jordan
	1 Introduction
	2 The Problem of Research
	3 Research Importance
	4 Research Objectives
	5 Model
	6 Research Hypotheses
	7 Theoretical Framework
		7.1 Service Quality
		7.2 Trade Shows Service Quality Dimensions
		7.3 Trade Shows Participants Satisfaction
		7.4 Trade Shows Exhibitions
	8 Previous Studies
	9 Methodology and Procedures
		9.1 Methodology
		9.2 Research Population
		9.3 Research Sample
	10 Data Analysis and Findings
		10.1 Description Analysis
		10.2 Test of Data Validity
	11 Hypothesis Testing
		11.1 Main Hypothesis
		11.2 First Sub Hypothesis
		11.3 Second Sub Hypothesis
		11.4 Third Sub Hypothesis
		11.5 Fourth Sub Hypothesis
		11.6 Fifth Sub Hypothesis
	12 Conclusions
	13 Recommendations
	References
Artificial Intelligence Application to Reduce Cost and Increase Efficiency in the Medical and Educational Sectors
	1 Introduction
	2 Literature Review
		2.1 Artificial Intelligence for the Real World
		2.2 Artificial Intelligence
		2.3 What to Expect from Artificial Intelligence
		2.4 Artificial Intelligence in Medicine: Today and Tomorrow
		2.5 Becker, Brett. Artificial Intelligence in Education: What is It, Where is It Now, Where is It Going?
		2.6 China Has Started a Grand Experiment in AI Education. It Could Reshape How the World Learns
		2.7 AI in Healthcare: Medical and Socio-Economic Benefits and Challenges
	3 Conclusion
		3.1 Implications
		3.2 Suggestions for Future Research
	References
Data Journalism and Its Applications in Digital Age
	1 Introduction
	2 Data Journalism Definition
	3 The History of Data Journalism
	4 Importance of Data Journalism
	5 The Relationship Between Electronic Journalism and Data Journalism
	6 Types of Data Journalism
	7 Maps
	8 Databases
	9 What Skills Does a Journalist Need to Be a Data Journalist?
	10 The Reality of Data Journalism in the Arab World
	11 Data Journalism and the Coronavirus
	12 The Future of Data Journalism
	13 Conclusion
	References
Digital Public Relations and Communication Crisis
	1 Introduction
	2 Types of Digital Public Relations
	3 Advantages of Digital Public Relations
		3.1 Brand Awareness
		3.2 Thought Leadership
		3.3 Unpaid Visits
		3.4 Appearance and Ranking in Search Engine
	4 Digital Public Relations and Crises
	5 Strategies for Facing Digital Public Relations Crises
	6 Traditional Public Relations Methods and Digital Public Relations Methods in Crisis Management
		6.1 First, the Traditional Methods
		6.2 Second: Digital Methods
	7 The Foundations of Digital Public Relations Dealing with Crises and Its Principles
	8 For Professional Overlap Between Digital Public Relations and Crisis Management
	9 Case Study
		9.1 The Role Digital Public Relations to Confront the Corona Crisis
	10 Conclusion
	References
Employing Applying Big Data Analytics Lifecycle in Uncovering the Factors that Relate to Causing Road Traffic Accidents to Reach Sustainable Smart Cities
	1 Introduction
	2 Literature Review
	3 Research Methodology
	4 Big Data Analytics Lifecycle
		4.1 Phase 1: Discovery
		4.2 Phase 2: Data Preparation
		4.3 Phase 3: Model Planning
		4.4 Phase 4: Model Building
		4.5 Phase 5: Communicate Results
		4.6 Phase 6: Operationalization
	5 Conclusion and Future Work
	References
The Effects of Leadership Style on Employee Sustainable Behaviour: A Theoretical Perspective
	1 Introduction
	2 Literature Review
		2.1 Leadership Style (Transformational Leadership, and Transactional Leadership)
		2.2 Effect of Leadership Transformational Leadership and Employee Sustainable Behaviour
		2.3 Effect of Transactional Leadership Style on Employee Sustainable Behaviour
	3 Discussion and Future Research
	References
Toward Sustainable Smart Cities: Design and Development of Piezoelectric-Based Footstep Power Generation System
	1 Introduction
	2 Methodology
	3 Result and Discussion
	4 Conclusions
	References
Cultural Marketing, Artificial Intelligence and Digital Learning, Innovation and Sustainable Operations
Sustainable Urban Street Design in Jeddah, Saudi Arabia
	1 Introduction
	2 Definition of Sustainability
	3 Sustainable Development Goals (UNSDGs) and Sustainable Urban Street Design
	4 The Problems of Urban Street
	5 Objectives of Sustainable Urban Street
		5.1 Public Health and Safety
		5.2 Quality of Life
		5.3 Environmental Sustainability
		5.4 Economic Sustainability
		5.5 Social Equity
	6 Sustainable Urban Street for People
	7 Case Studies for Sustainable Urban Street in Jeddah
		7.1 Ibrahim Abdallah Massoud Street, as Salamah District, Jeddah
		7.2 Abdulmaqsoud Khojah Street, Ar Rawdah District, Jeddah
	8 Recommendations
		8.1 Sidewalks
		8.2 Planting
		8.3 Street Furnishing
		8.4 Lighting
		8.5 Bus Shelter
		8.6 Bicycle Facilities
		8.7 Accessibility and Walkability
		8.8 Security and Safety
		8.9 Activities
	References
Green Discourse Analysis on Twitter: Imperatives to Green Product Management in Sustainable Cities (SDG11)
	1 Introduction
		1.1 Objectives
	2 Theoretical Foundation
	3 Research Methodology
		3.1 Sampling
		3.2 Coding Reference
		3.3 Using NVIVO for Qualitative Research Analysis
		3.4 Research Analysis Overview
	4 Research Findings
		4.1 Implication of the Study
	5 Conclusion
		5.1 Limitations of the Research
		5.2 Future Scope of Study
	References
Harnessing Geographic Information System (GIS) by Implementing Building Information Modelling (BIM) to Improve AEC Performance Towards Sustainable Strategic Planning in Setiu, Terengganu, Malaysia
	1 Introduction
	2 Study Area
	3 Research Method
		3.1 Identification of the Strategies Through Literature Review
		3.2 Identification of the Strategies Through Interview
	4 Findings and Analysis
	5 Discussion
	6 Conclusion
	References
The Role of Contract in Advancing ESG in Construction: A Proposed Framework of ‘Green’ Standard Form of Contract for Use in Green Building Projects in Malaysia
	1 Introduction
	2 Problem Statement
	3 Materials and Methods
	4 Results and Discussion
		4.1 Green Project Goals and Objectives
		4.2 SDC Requirements, the IDP Team, and Allocation of Duties/Risks
		4.3 Design Charrette Process
		4.4 SDC-Compliant Technical Working Documents: Drawings and Specifications
		4.5 Technological Aid and Advancement
	5 Conclusion
	References
Sustainability of Web Application Security Using Obfuscation: Techniques and Effects
	1 Introduction
	2 Background
	3 Obfuscation Technique
		3.1 Encryption
		3.2 Data Masking
		3.3 Tokenization
	4 Obfuscation Techniques Effect on Web Security
		4.1 Intellectual-Property
		4.2 Malicious Code
		4.3 Resistance to Attacks
	5 Defence Techniques Using Obfuscation
	6 Discussion and Analysis
	7 Future Work
	8 Conclusion
	References
Heritage Buildings Changes and Sustainable Development
	1 Introduction
	2 Sustainable Development Goals (UNSDGs) and Cultural Heritage
	3 Study Area
	4 Reasons for Selecting the Study Area
	5 Methodology of Work in the Study Area
	6 Planning Studies
	7 Analytical Studies
	8 Architectural Studies for the Exterior Facades of Heritage Buildings
		8.1 The Domes
		8.2 The Triangular Pediment
		8.3 The Cornice
		8.4 Facade Texture
		8.5 Sornaga Brick in Facades
		8.6 Skyline of the Facades
		8.7 Rhythm in the Facades
		8.8 The Columns
		8.9 The Arches
		8.10 The Terraces
		8.11 The Windows
		8.12 The Ornaments
		8.13 The Doors
	9 Problematic of Change and Its Causes in the Case Study
		9.1 Functional or Economic Reasons
		9.2 Effects of Chronological Development of the Architectural Output for External Facades
		9.3 Environmental Reasons
		9.4 Legislative Reasons
	10 Study the Changes in the Facades of Heritage Buildings
		10.1 Advertisements Boards
		10.2 Adding New Floors
		10.3 Commercial Changes
		10.4 Additions in the Original Floors
		10.5 The Absence of Maintenance
		10.6 Air-Conditioning and Dishes
		10.7 Modern Buildings Do not Fit with the Style
	11 Recommendations
		11.1 Administrative and Legal Recommendations
		11.2 Technical Recommendations
		11.3 Urban Planning Recommendations
		11.4 Political Recommendations
		11.5 Economic Recommendations
		11.6 Financing and Motivational Side
	References
Global Crucial Risk Factors Associated Stress Among University Students During Post Covid-19 Pandemic: Empirical Evidence from Asian Country
	1 Background of the Study
	2 Literature Review
		2.1 Stress Among University Students
		2.2 The Relationship Between Financial Issues and Student Stress
		2.3 The Relationship Between Online Learning and Student Stress
	3 Methodology
	4 Results and Discussion
		4.1 Demographic Profile of the Respondents
		4.2 Descriptive Analysis for Stress Level
		4.3 Assessment of Common Method Variance
		4.4 Assessment of the Measurement Model and Path Coefficients
		4.5 Structural Model: Hypotheses Testing
	5 Discussion
	6 Implication of the Study
	7 Limitation and Recommendation for Future Study
	8 Conclusion
	References
Factors Influencing Purchase Decisions on Online Sales in Indonesia
	1 Introduction
	2 Literature Review
	3 Research Methods
	4 Results and Discussion
	References
Re-Addressing the Notion of Patriarchy in Social and Economic Framework in the Light of Women Empowerment
	1 Introduction
	2 The Notion of Patriarchy
	3 Evolution of Patriarchy in Indian Society
	4 Women in Patriarchy
	5 Patriarchy—Social and Economic Dimension
	6 Glitches Made by Patriarchy in Women’s Empowerment
	7 Areas Where Empowerment is Required (Recommendation)
	8 Projects Focused on Women’s Empowerment
	9 Conclusion
	References
Development of Asset-Based and Asset-Backed Sukuk Issuance: Case of Malaysia
	1 Introduction
	2 Literature Review
		2.1 Sukuk and Its Differences from Conventional Bond
		2.2 Understanding Different Types of Sukuk
	3 Result and Analysis
		3.1 Global Sukuk Issuances and Outstanding
		3.2 Size of Islamic Capital Market in (Malaysia)
		3.3 Number of Shariah-Compliant Securities and Share of Market Capitalization
	4 Corporate Sukuk Issuances and Outstanding
	5 Government and Corporate Sukuk Issuances and Outstanding
	6 Conclusion
	References
Role of Colours in Web Banners: A Systematic Review and Future Directions for e-Marketing Sustainability
	1 Introduction
	2 Methodology
	3 Discussion
	4 Future Studies and Limitations
	References
Relationship of People’s Knowledge, Behavior and Governmental Action Towards Environmental Sustainability
	1 Introduction
	2 Methods
	3 Results
	4 Discussion and Conclusion
	References
Development of Entrepreneurship in the Tourism and Recreation Sphere: Marketing Research
	1 Introduction
	2 Literature Review
	3 Purpose of the Study
	4 Methodology
	5 Results
	6 Conclusion
	References
The Impact of RUPT on Corporate Environmental Responsibility
	1 Introduction
		1.1 RUPT (Rapid, Unpredictable, Paradoxical and Tangled) from VUCA
		1.2 Corporate Environmental Responsibility (CER), Sustainability and Corporate Environmental Performance (CEP)
	2 Literature Review
	3 RUPT on CER, Sustainability and CEP
	4 Implications
	5 Conclusion
	References
The Effect of the Characteristics of the Board of Directors and the Audit Committee on Financial Performance: Evidence from Palestine
	1 Introduction
	2 Background and Hypothesis Development
		2.1 Prior Studies and Hypotheses Development
	3 Research Design
	4 Empirical Results
		4.1 Descriptive Statistics
		4.2 Correlation
		4.3 Regression Analysis
	5 Conclusion
	References
A Comparative Analysis of Rural and Urban Public Health Infrastructure and Health Outcomes During Pandemic: With Special Reference to Karnataka State
	1 Introduction
	2 Literature Review
	3 Methodology
		3.1 Objectives of the Study
		3.2 Data Collection and Study Period
	4 Results and Discussion
	5 Analysis and Discussion
	6 Good Health and Wellbeing (SDG-3) Status in India
	7 Conclusions and Policy Implications
	References
Local Community Readiness to Implement Smart Tourism Destination in Yogyakarta, Indonesia
	1 Introduction
	2 Literature Review
	3 Research Methodology
	4 Results
	5 Discussion
	6 Conclusion
	References
Open Innovation and Governance Models in Public Sector: A Systematic Literature Review
	1 Introduction
		1.1 Open Innovation in Public Sector
		1.2 Open Innovation Models
	2 Method
	3 Descriptive Analysis: Themes and Concepts
	4 Conclusion
	References
Corporate Governance in the Digital Era
	1 Introduction
	2 Literature Review
	3 Conclusion
	References
Environmental, Social, and Governance (ESG) Impact on Firm’s Performance
	1 Introduction
	2 Literature Review
	3 Environmental Impact on Firms’ Performance
	4 Social Impact on Firms’ Performance
	5 Governance Impact on Firms’ Performance
	6 Environmental, Social, and Governance (ESG) Impact on the Emerging Markets
	7 Conclusion
	References
AI, Banking and Financial Technology
A Stochastic Model for Cryptocurrencies in Illiquid Markets with Extreme Conditions and Structural Changes
	1 Introduction
	2 Model Formulation
		2.1 Probability Space and Sources of Randomness
		2.2 The Model
		2.3 Solution Existence and Uniqueness Analysis
	3 Numerical Results and Simulations
		3.1 Methodology
		3.2 Algorithm
		3.3 Illustrations
	4 Conclusions
	References
Analysis of the Efficiency, Effectiveness and Productivity of Peruvian Motorcycle Cab Drivers in Times of Covid-19 Pandemic
	1 Introduction
	2 Methodology
	3 Results
	4 Discussion
	5 Conclusion
	References
Investment Awareness in Financial Assets—An Exploration Based on the Equity Traders in Bangalore City
	1 Introduction
	2 Literature Review
	3 Research Gap
	4 Statement of the Problem
	5 Objectives
	6 Hypotheses
	7 Methodology
	8 Results and Discussions
	9 Education and Awareness about index
	10 Discussion
	11 Conclusion
	References
Cost–Benefit Analysis of Fintech Framework Adoption
	1 Introduction
	2 Literature Review
		2.1 Fintech
		2.2 Impact Analysis for Information Technology Acceptance Models
		2.3 Explaining Adoption with a Benefit-Risk Framework
		2.4 Hypothesis Building
	3 Scope
	4 Conclusion
	5 Implications
	6 Limitations
	References
Financial Technology (Fintech)
	1 Introduction
	2 Literature Review
		2.1 Scope of the Study
		2.2 Overview/Theoretical Foundations
	3 The Evolution of FinTech
		3.1 FinTech 1.0 (Analogue Technology and Mainframe Computers)
		3.2 FinTech 2.0 (Internet of Things)
		3.3 FinTech 3.0 (Data Technologies)
	4 Challenges Faced by FinTech
	5 Types and Uses of FinTech
	6 Critical Success Factors
	7 Conclusion
	References
Assessing Opportunities and Challenges of FinTech: A Bahrain’s View of Fintech
	1 Introduction
		1.1 Growth of FinTech
		1.2 Research Problem
		1.3 Need for the Research
		1.4 FinTech Investment Model
		1.5 Fintech Verticals
	2 Elements of the FinTech Ecosystem
	3 Research Problem
	4 Areas of FinTech in Bahrain
		4.1 Mobile Payments and Banking
		4.2 Digital Wallets and Prepaid Cards
		4.3 Regulatory Sandbox
		4.4 Enterprise Risk Management
		4.5 KYC
		4.6 Customer Experience
	5 Issues and Solutions in Fintech
		5.1 Fraud Management
		5.2 New Business Models
		5.3 Meeting Targets
	6 Challenges Faced
		6.1 Complexity of Regulations
		6.2 Challenge of Privacy and Security
		6.3 Challenges in Risk Management
		6.4 Integration Technology Challenge
		6.5 Managing Client’s Diverse Requirements
	7 Opportunities for FinTech in Bahrain
		7.1 Digital Transformation in Bahrain
		7.2 CBB’s Regulatory Sandbox
		7.3 Cashless Payments
		7.4 FinTech Bay
		7.5 Scope for Financial Inclusion
		7.6 GIG Workers in Bahrain
		7.7 Online Customer Onboarding Through Face-Recognition
		7.8 Partnerships
	8 Discussions and Contributions
	9 Conclusion
	References
Toward Sustainable Smart Cities: A New Approach of Solar and Wind Renewable Energy in Agriculture Applications
	1 Introduction
	2 Materials and Methods
	3 Results and Discussions
	4 Conclusions
	References
Digital Transformation Towards Sustainability in Higher Education: A New Approach of Virtual Simulator for Series and Parallel Diodes for a Sustainable Adoption of E-Learning Systems
	1 Introduction
	2 Literature Review
	3 Methodology
	4 Results
	5 Conclusion
	References
Toward Sustainable Smart Cities: Smart Water Quality Monitoring System Based on IoT Technology
	1 Introduction
	2 Materials and Methods
		2.1 The Layout of the Water Monitoring System
		2.2 Webserver Architecture
	3 Results and Discussions
	4 Conclusions
	References
2019 Novel Coronavirus Disease (Covid-19): Toward a New Design for All-in-One Smart Disinfection System
	1 Introduction
	2 Methodology
	3 Results and Discussions
	4 Conclusions
	References
Modeling of Cutting Forces When End Milling of Ti6Al4V Using Adaptive Neuro-Fuzzy Inference System
	1 Introduction
	2 Architecture of ANFIS
	3 Experimental Work
	4 Results and Discussions
	5 Conclusions
	References
Impact of the Pandemic—Covid-19 on Construction Sector in Bahrain
	1 Introduction
	2 The Fieldwork
		2.1 Design of Questionnaire Collection of Data
		2.2 Data Analysis Tools
	3 The Statistical Analysis
	4 Conclusions and Remarks
	References
The Role of Technology and Market Accessibility on Financial Market Classification
	1 Introduction
		1.1 The Role of Market Accessibility and Openness on Market Classification
	2 The Role of Financial Technology on Market Classification
		2.1 Theoretical and Conceptual Frameworks
	3 Conclusion
	References
A Review of the Recent Developments in the Higher Education Sector Globally and in the GCC Region
	1 Introduction
	2 Research Questions
	3 Research Methodology
	4 Literature Review
		4.1 Global Developments in HE
		4.2 Challenges to HE
		4.3 HE in the GCC Region
	5 Discussion and Conclusion
	References
Intra-Industry Trade Trends in India’s Manufacturing Sector: A Quantitative Analysis
	1 Introduction
	2 Review of Literature
	3 Objectives and Methodology
	4 Results and Discussion
	5 Discussion
	6 Conclusion
	References
Risk Management of Civil Liability Resulting from Self-Driving Vehicle Accidents
	1 Introduction
	2 Research Questions
	3 Methodology
	4 Literature Review
		4.1 Civil Liability Risk Management
		4.2 Self-Driving Vehicle Liability Law
	5 Manufacturer Liability: (Objective Liability)
	6 Conclusion
	7 Recommendations
	References
The Impact of Applying Just-In-Time Production System on the Company Performance in Garment Manufacturing Companies in Jordan
	1 Introduction
	2 Literature Review
		2.1 Just-In-Time Production (JIT)
		2.2 Company Performance
		2.3 Just-In-Time System Production (JIT) and Company Performance
		2.4 Model of Study
	3 Research Methodology
		3.1 Population and Sampling of the Study
		3.2 Measurements
	4 Results
		4.1 Data Analysis
		4.2 Demographic Characteristics
		4.3 Reliability Test
		4.4 Descriptive Statistics of the Study Variables
		4.5 Testing the Study Hypotheses
	5 Discussion
	6 Conclusions
	References
Evaluation of Large-Scale Solar Photovoltaic Operating Plant by Using Environmental Impact Screening: A Case Study in Penang Island, Malaysia
	1 Introduction
	2 Literature Review
		2.1 Large Scale Solar Scheme (LSS)
		2.2 Environmental Impact Assessment (EIA)
		2.3 Environmental Impact Screening (EIS)
	3 Methodology
		3.1 Location of Research Area
	4 Data Collection
		4.1 Multi-Criteria Decision Making (MCDM)
		4.2 Analytical Hierarchy Process (AHP)
		4.3 Excel Template: Analytical Hierarchy Process (AHP)
		4.4 Questionnaire Analysis
	5 Result and Analysis
		5.1 Mitigation Measures
	6 Conclusion
	7 Recommendation
	References
Prefabricated Plastic Pavement for High-Traffic and Extreme Weather Conditions
	1 Introduction
	2 Methodology
	3 Prefabricated Plastic Roads
		3.1 Construction Method
	4 Waste Plastics Materials for Advanced Applications
		4.1 Polyethylene
		4.2 Polyvinyl Chloride
		4.3 Ethylene Vinyl Acetate (EVA)
		4.4 Polypropylene
		4.5 Styrene Butadiene Styrene (SBS) and Acrylonitrile Butadiene Styrene (ABS)
	5 Lessons Learned From the Real-Life Case Studies
	6 Conclusion
	7 Limitations and Future Studies
	References
Highlighting The Role of UAE’s Government Policies in Transition Towards “Circular Economy”
	1 Introduction
	2 Literature Review
	3 Material and Methods
	4 UAE Circular Economy Policy Initiatives
		4.1 Sustainable Manufacturing
		4.2 Green Infrastructure
		4.3 Sustainable Transportation
		4.4 Sustainable Food Production and Consumption
	5 Conclusion and Policy Implications
	References
Tech-Management in Different Disciplines and the Role of Digital Marketing
A Systematic Literature Review on Mercantilism
	1 Introduction
	2 Research Methodology
		2.1 Identification and Search Strategy
		2.2 Screening and Inclusion
	3 Systematic Literature Review
		3.1 An Overview on Prominent Mercantilist Writers
		3.2 Approaches in Understanding Mercantilism
	4 The Classical School
	5 German Historical School of Economics
	6 Neo-Classical School
	7 Keynesian School
	8 Conclusion
	References
Revisiting the Nexus Between Suicides and Economic Indicators: An Empirical Investigation
	1 Introduction
	2 Review of Literature
	3 Data
	4 Methodology
	5 Results and Discussion
		5.1 Stability Tests
		5.2 Robustness Check
	6 Conclusion
	References
Dynamics of Sustainable Economic Growth in Emerging Middle Power Economies: Does Institutional Quality Matter?
	1 Introduction
	2 Literature Review
	3 Empirics
		3.1 Data Description
		3.2 Model Specification
		3.3 Methodology
	4 Empirical Findings
		4.1 Heterogeneity and Cross-Sectional Dependence Test
		4.2 Panel Unit Root Test
		4.3 Cointegration Test
		4.4 Panel ARDL Estimates
	5 Conclusion
	References
Land Market in Ukraine: Functioning During the Military State and Its Development Trends
	References
A Study on the Tendencies in the Trade Balance of the Indian Economy
	1 Introduction
	2 Significance of the Study
	3 Review of Literature
	4 India—An Overview
	5 Trade and Trade Balance in India
	6 Conclusion
	References
Quality Efficacy Issues in Mangoes: Decoding Retailers Supply Chain
	1 Introduction
	2 Review of Literature
	3 Objectives
	4 Hypothesis
	5 Methodology
		5.1 Objective 1: Identifying the Activities Leading to the Quality Hindrances of the Retailer’s Supply Chain of Mangoes
		5.2 Objective 2: Factors Affecting the Quality Hindrances of the Retailer’s Supply Chain of Mangoes
		5.3 Kaiser—Meyer—Olkin (KMO) and Bartlett’s Test—Factor Analysis
	6 Conclusion
	References
Behavioral Bias as an Instrumental Factor in Investment Decision-An Empirical Analysis
	1 Introduction
	2 Need and Importance of the Study
	3 Statement of the Problem
	4 Review of Literature
		4.1 Heuristic Driven Biases
		4.2 Overconfidence Biases
		4.3 Risk Perception of the Investors
	5 Objectives
	6 Hypotheses
	7 Methodology
	8 Results
		8.1 Overconfidence
	9 Conclusion
	References
Creating a Sustainable Electric Vehicle Revolution in India
	1 Introduction
	2 Types of Electric Vehicles
	3 Indian Scenario
	4 Government Role
		4.1 Literature Reviews
		4.2 Statement of the Problem
		4.3 Objectives of the Study
		4.4 Hypotheses of the Study
		4.5 Research Methodology
		4.6 Scope of the Study
	5 Data Analysis and Interpretation
		5.1 Perception Towards E-Vehicles
	6 Factors Influencing Decision to Purchase E-Vehicles
	7 Factors that Discourage People from Buying E-Vehicles
	8 Cross Tabulation of Gender and Age
	9 Cross Tabulation of Gender and Income
	10 Hypothesis Testing
	11 Source SPSS 21
	12 Findings
	13 Suggestions
	14 Conclusion
	References
An Overview of Interest Rate Derivatives in Banking Sector—A Comparasion Between Global and Indian Market
	1 Introduction
		1.1 Derivatives
	2 Objective
	3 Hypotheses
	4 Research Methodology
	5 Limitations of the Study
	6 Discussion on Analysis
		6.1 Data Analysis
		6.2 Findings of the Study
		6.3 Suggestion for the Study
	7 Conclusion
	References
Adoption of Mobile Banking Among Rural Customers
	1 Introduction
	2 Research Gap
	3 Research Objective
	4 Review of Literature
	5 Hypothesis
	6 Research Design
	7 Results and Discussion
	8 Conclusion
	References
Artificial Intelligence and the Decarbonization Challenge
	1 Introduction
	2 Preventative Maintenance
	3 Conclusion
	References
Algorithms Control Contemporary Life
	1 Introduction
	2 Maintain Search Quality
	3 Conclusion
	References
Auditors’ Perceptions in Gulf Countries Towards Using Artificial Intelligence in Audit Process
	1 Literature Review
	2 Methodology
	3 Findings and Discussion
		3.1 Demographics Analysis
		3.2 Auditors’ Perceptions of the Use of Artificial Intelligence
	4 Conclusions
	References
Accounting Students’ Perceptions on E-Learning During Covid-19 Pandemic: Case Study of Accounting and Financial Students in Gulf University—Bahrain
	1 Introduction
	2 Literature Review
	3 Methodology
	4 Findings and Discussion
		4.1 Demographics Analysis
		4.2 The Perception of Accounting and Finance Student at Gulf University
	5 Conclusions
	References
Factors that Influence the Occupational Safety and Health for Employees as a Part of Human Resource Management Practices a Study on Non-government Organization in Palestine Gaza Strip (UNRWA)
	1 Introduction
	2 Literature Review
	3 Research Methodology
	4 Hypotheses Testing
	5 Summary and Concluding Remarks
	References
The Impact of Employee Satisfaction, Emotional Intelligence and Organizational Commitment on Marketing Service Quality in Medical Equipment Companies, Bahrain
	1 Introduction
	2 Theoretical Considerations and Hypothesis Development
		2.1 The Relationship Between Employee Satisfaction and Service Quality
		2.2 The Relationship Between Organizational Commitment and Service Quality
		2.3 The Relationship Between Emotional Intelligence and Service Quality
	3 Methodology
	4 Results
		4.1 Frequency Analysis
		4.2 Reliability Test
		4.3 Descriptive Analysis
		4.4 Correlation Test
		4.5 Multiple Regression Testing
	5 Discussion
		5.1 Limitations of the Study
		5.2 Suggestion for Future Research
	References
Study of Mechanical Properties of Friction Welded AISI D2 and AISI 304 Steels
	1 Introduction
	2 Experimental Section
		2.1 Friction Welding Machine
	3 Friction Welding Parameters
	4 Sample Preparation
	5 Results and Discussions
		5.1 The Physical Property of Friction Welded AISI D2 Tool-Steel and AISI 304 Stainless-Steel
	6 Mechanical Properties of Friction Welded AISI D2 Tool-Steel and AISI 304 Stainless-Steel
	7 Conclusion
	References
Assessing the Adoption of Key Principles for a Sustainable Lean Interior Design in the Construction Industry: The Case of Bahrain
	1 Introduction
	2 Literature Review
		2.1 Waste and Lean Strategy in Construction
	3 Conceptual Framework
	4 Research Approach and Methodology
	5 Regression Analysis 1: Examining the Relationship Between Gender and the Adoption of Lean Principles and Sub-principles
	6 Regression Analysis 2: Examining the Relationship Between Work Position and the Adoption of Lean Principles and Sub-principles
	7 Hypotheses Testing
	8 The Role of Technology Management in Construction
	9 Study Limitation
	10 Future Recommendation
	References
Characterizing the DNN Impact on Multiuser PD-NOMA System Based Channel Estimation and Power Allocation
	1 Introduction
	2 Literature Survey
	3 Mathematical System Model
	4 Optimization Problem
	5 Optimization Analysis
		5.1 Deep Neural Network Approach
		5.2 LSTM Cell Structure
	6 Simulation Results and Discussion
	7 Conclusion
	References
Mobile Wireless Sensor Network: Routing Protocols Overview
	1 Introduction
	2 MWSN Specification and Challenges
		2.1 Mobility and Topology in MWSN
		2.2 MWSN Challenges
	3 Routing Protocols in MWSN
	4 The Proposed Routing Protocol
	5 Conclusion
	References
Governance and Business Ethics with AI
Perception of Young Consumers Towards Electric Two Wheeler in Bangalore City
	1 Introduction
	2 Review of Literature
	3 Objectives
	4 Hypothesis
	5 Methodology
	6 Results
	7 Conclusion and Management Implications
	References
Efficacy of Dividend Announcement on Bluechip Pharma Stocks—An Evidence from the Indian Stock Market
	1 Introduction
	2 Review of Literature
	3 Research Design
	4 Data Analysis and Discussions
	5 Discussions and Results
	6 Conclusion
	7 Suggestions
	References
Examining the Impact of Mentoring on Personal Learning, Job Involvement and Career Satisfaction
	1 Introduction
	2 Literature Review and Hypothesis Development
	3 Research Methodology
		3.1 Statistical Analysis and Results
		3.2 Model Testing
	4 Discussion
	5 Implications
	6 Limitations and Recommendations of the Future Research
	References
Islamic Values Impact on Managerial Autonomy
	1 Introduction
	2 Research Methodology
	3 Propositional Framework
		3.1 Islamic Values Can Increase the Decision Effectiveness of Manager
		3.2 Islamic Values Can Increase Organizational Decision
		3.3 Islamic Values Can Increase Job Satisfaction
	4 Discussion
	5 Implication
	6 Conclusion
	References
An Empirical Corroboration on Perceived Facilitations for Training and Affective Organisational Commitment
	1 Introduction
	2 Significance of the Study
	3 Theoretical Framework and Hypothesis Formulation
		3.1 Affective Organizational Commitment
		3.2 Perceived Facilitations for Training
		3.3 Conceptual Background
	4 Methodology and Approach
		4.1 Measures
	5 Results and Discussions
		5.1 Reliability Test
		5.2 Perceived Facilitations for Training and Affective Organisational Commitment
		5.3 Regression Analysis
	6 Scope for Further Research
	References
An Efficiency Analysis of Private Banks in India—A DEA Approach
	1 Introduction
	2 Literature Review
		2.1 Objective
	3 Methodology
		3.1 Models of DEA
		3.2 Sample Bank
		3.3 Input and Output Variables
	4 Empirical Findings and Result Analysis
		4.1 Technical Efficiency Score Through CCR Model
	5 Conclusion and Future Research
	References
A Case Study on the Impact of Tourism on the Tribal Life in Vayalada, Calicut, Kerala
	1 Introduction
	2 Literature Review
	3 Objectives
	4 Tourism Development and Tribal Life in Kozhikode
	5 Major Observations
	6 Deprived Living Standard
	7 Connectivity
	8 Lack of Water Resources
	9 No Proper Education
	10 Tribal Families are not Willing to Relocate
	11 Conclusion
	References
Pro-Environmental Behavior of Farmers in the Dieng Plateau Indonesia
	1 Introduction
	2 Literature Review
		2.1 Environmental Attitude (E.A.)
		2.2 Ecological Concern (E.C.)
		2.3 Perceived Behavioral Control (PBC)
	3 Research Methodology
	4 Results
		4.1 Hypothesis Testing Results
	5 Discussion
	6 Conclusion
	7 Limitations of Research and Suggestions for Further Research
	References
Balanced Economic Development: Barometer and Reflections of Economic Progress Concerning the Economies of India and China
	1 Introduction
	2 Review of Literature
	3 Statement of the Problem
		3.1 Objectives
	4 Methodology
	5 Results & Discussion
		5.1 Challenges and Problems—India and China
	6 Strategies Adopted by the Countries to Improvise the Agriculture Sector
	7 Conclusion
	References
Customer Preference Towards E-banking Services Offered by State Bank of India
	1 Introduction
	2 Review of Literature
	3 Statement of the Problem
	4 Objectives
	5 Methodology of Research
	6 Data Analysis and Interpretation
	7 Findings, Recommendations and Conclusion
	8 Suggestions
	9 Scope for the Future Research
	10 Conclusion
	References
The Analysis of the Influence of the January Effect and Weekend Effect Phenomenon on Stock Returns of Companies Listed on the JII Index (2017–2019 Period)
	1 Introduction
	2 Literature Review
		2.1 Capital Market
		2.2 January Effect
		2.3 Weekend Effect
		2.4 Hypothesis Development
	3 Research Method
	4 Results of Data Analysis
		4.1 Descriptive Statistics Analysis
		4.2 Multiple Linear Regression Analysis
		4.3 Determinant Coefficient
		4.4 Hypothesis Test
	5 Conclusion
	References
Integrated Study of Ethical and Economic Efficiency of Society’s Perception of Corporate Social Responsibility in India
	1 Introduction
		1.1 Structure of Study
	2 Literature Review
	3 The Objective of CSR is as Follows
	4 Research Methodology
		4.1 Sample Size
		4.2 Data Collection
		4.3 Reliability and Validity of Data
	5 Data Analysis
	6 Conclusion
	References
New Trends in the Banking Sector and the Development of E-Banking
	1 Introduction
	2 Literature Review
	3 Important Terms and Definitions
	4 E-Banking Features
	5 Advantages and Disadvantages of E-Banking [6]
		5.1 Advantages
		5.2 Disadvantages
	6 E-Banking Types [7]
	7 Remote Queue Reservation Mobile Apps
	8 Trends in the E-Banking World
	9 Artificial Intelligence (AI) and Banking
		9.1 AI and Bank Profitability
		9.2 AI Importance to E-Banking
	10 Challenges and Obstacles in E-Banking [10]
	11 E-Banking in Numbers
	12 Conclusion and Recommendations
	References
The Impact of Economic Globalization Welfare States
	1 Introduction
	2 Literature Review
	3 The Efficiency and the Compensation Theory
	4 Globalization and Expenditures on Welfare
	5 Democracy and Social Welfare
	6 Methodology
	7 Results and Discussion
	8 Conclusion
	References
The Benefits of Digital Transformation: A Case Study from Finance and Administrative Departments Within the Oil and Gas Industry in the Kingdom of Bahrain
	1 Introduction
	2 Methods
		2.1 Conceptual Model
		2.2 Research Instrument
		2.3 Population and Sampling
		2.4 Data Analysis
	3 Results
		3.1 Sample Description
		3.2 Reliability Testing
		3.3 Correlation Analysis
		3.4 Compare Means
	4 Conclusion
		4.1 Discussion
		4.2 Recommendations
		4.3 Suggestions for Future Research Topics
		4.4 Limitations
	References
The Relationship Between IT Governance and Firm Performance: A Review of Literature
	1 Introduction
	2 Literature Review
		2.1 Theorical Background
		2.2 IT Governance
		2.3 Board Members and CEO
		2.4 The Relationship Between IT Governance and Firm Performance
	3 Conclusion
	References
Carbon Emissions Impact by the Electric-Power Industry
	1 Introduction
	2 Conclusion
	References
Employee Engagement Concepts, Constructs and Strategies: A Systematic Review of Literature
	1 Introduction
	2 Aim and Objectives
	3 Research Methodology
		3.1 Articles Identification
		3.2 Articles Evaluation
	4 Literature Review
		4.1 The Definition of Employee Engagement
		4.2 Employee Engagement in the Workplace
		4.3 Human Resources Management Practices
		4.4 The Employee Engagement Theoretical Models
	5 Discussion and Conclusion
	References
Board-Level Worker Representation: A Blessing or a Curse?
	1 Introduction
	2 Literature Review
		2.1 Context of the Study
		2.2 BLWR: Key Problems and Proposed Solutions
	3 Conclusion and Future Studies
	References
The Role of Digital Marketing on Tourism Industry in Bahrain
	1 Introduction
	2 Literature Review
	3 Conclusion
		3.1 Implications
		3.2 Limitations and Future Studies
	References