Architectures of Display: Department Stores and Modern Retail

Cover
Half Title
Series Information
Title Page
Copyright Page
Table of contents
List of figures
Notes on contributors
Architectures of display: An introduction
	Note
	References
Part I Displaying Modernity
	1	“ A world of furniture”: The making of the late Victorian furniture shop
		The space of the shop
		The shop in view
		The model interior
		Conclusion
		Notes
		References
	2	 Displaying dreams: Model interiors in British department stores, 1890–1914
		Displaying interiors
		Store expansion
		Affordable dreams
		Displaying the “modern period room”
		Conclusion
		Notes
		References
	3	 Home economies: The T. Eaton Company’s Thrift House, 1926–1950
		Introducing installment credit at Eaton’s
		Materializing the new thrift
		Thrift House in troubled times
		Conclusion
		Notes
		References
	4	 The art of window display: Cross-promotion at Bonwit Teller and MoMA
		Art and fashion in Surrealist windows
		“Amused and annoyed:” The windows’ reception
		Dalí’s 1939 window
		Completing the circle: Window display at the museum
		Note
		References
	5 William Pahlmann and the department store model room, 1937–1942
		“Good taste now dominates the mass market”
		Why Lord & Taylor? Important precedents
		Pahlmann’s post-1937 rooms
		Notes
		References
	6	 Baroque lines in a modern world: The retail displays of Dorothy Draper
		Becoming a merchandizer
		Coty Beauty Salon, New York City
		Conclusion
		Notes
		References
Part II Technologies of Display
	7 “ The Age of Show Windows” in the American department store: Techniques and technologies of attraction at the turn ...
		View from the sidewalk
		Growth of a new profession
		Show window assembly
		Artistic handcraftsmanship
		Mechanisms and movement
		Conclusion
		Notes
		References
	8	 Drawing power: Show window display design in the USA, 1900s–1930s
		Introduction: Merchandizing with light
		The origins of the profession of show window display design
		The introduction of electric light and the emergence of illuminating engineering
		Lessons of the stage: Show window displays lit for profit
		The economy and psychology of light and color in show window displays
		Modern art for the masses
		Conclusion: A creative synthesis
		References
	9	 Automatic show windows: Frederick Kiesler’s retail technology and American consumer culture
		Note
		References
	10 	Prop art: Harald Szeemann and the Warenhaus Gebrüder Loeb AG, Bern
		Pour vendre votre vaiselle: Artists as decorators at Gebrüder Loeb AG, 1969
		The department store display window: A very brief art history
		Double reflections: The Gebrüder Loeb AG windows as street and museum, 1971
		Museum obsessions: Harald Szeemann as independent curator
		Prop art: Szeemann’s Kafka made by Gebrüder Loeb AG
		Expanding the canon: A monument for the curator
		Acknowledgements
		Notes
		References
	11 	From retail stores to real-time stories: Displaying change in an age of digital manufacturing
		Displaying change in the department store
		Retailing and manufacturing
		Digital retailing
		Digitizing the body in retail stores
		The mass-customized as mass-produced
		Incorporating technology
		References
Part III Contested Identities/Contested Displays
	12 	Exotics to erotics: Exploring new frontiers of desire within Parisian department store décors
		References
	13 	Dovetailed displays: Show windows, habitat dioramas, and bird hats
		Exquisite specimens
		The plume crisis
		The ironies of display
		Display sites and affiliated artifice
		Conclusion: Object-lessons on display
		Note
		References
	14 Department stores and their display windows during the prewar Third Reich: Prevailing within a hostile Nazi consumer ...
		Warenhäuser, Nazi consumer culture, and autarky
		Sanitizing commercial relations and Warenhäuser
		The display window
		Notes
		References
	15 	The cultured corporation: Art, architecture and the postwar office building
		Notes
		References
	16 “Knife/Fork/Spoon”: The Walker Art Center and the design and display of “Contour” sterling flatware service, 1949–1951
		Creating “Contour:” “Good design pays”
		Displaying “Contour:” The “Knife/Fork/Spoon” exhibition
		Conclusion: “If you can’t beat ‘em, join ‘em”
		References
	17 	Galerías Preciados (1943–1975): A Spanish cathedral of consumption and its display strategies during the Franco years
		Via Cuba: The arrival of a new department store model in Spain
		Marketing and display strategies (1943–1960)
		The modernisation of display strategies in Galerías Preciados
		Conclusion
		Notes
		References
Index