Architecture in Consumer Society

Abstract......Page 0
Tribute......Page 5
1 Introduction......Page 7
1.1 Architecture as modern mythological commodity......Page 8
1.2 The research questions: Learning from Baudrillard in architecture......Page 23
1.3 Method and structure......Page 31
2 Consumer society as mythology and its alternative......Page 34
2.1 Commodification and architecture: From the reproduction of goods to the reproduction of ideas......Page 35
2.2 The rational, creative individual vs. symboloc exchenge......Page 52
2.3 Architecture and moving images; the generic art form in consumer society......Page 71
3 The logical consumption of architecture: The general features of architecture\'s mythologisation in consumer society......Page 78
3.1 The deceit of architecture satisfying needs......Page 80
3.2 Functional architecture is an effect of systematic conseptualisation......Page 87
3.3 \"Wise consumption\": Ecological architecture cannot escape irrationality......Page 94
3.4 The loss of enchantment in architecture: From the seductive architecture of moving images (à Nouvel) to the banal moving images of architecture (à la reality TV)......Page 102
4 The illogical consumption of architecture: The evolved state of consumer society mythology in architecture......Page 113
4.1 Pluralist, non-spatial, extreme, open, alternative architecture?......Page 121
4.2 The transmodern surface of flexible sameness......Page 133
4.3 The transmodern homogenised image......Page 148
4.4 The transmodern ambience of indifference and paranoia......Page 159
4.5 The digital myth in architecture and moving images......Page 169
5 Challenging mythology: ultimategame in architecture......Page 175
5.1 Baudrillard\'s fatala strategies......Page 177
5.2 The duel between architecture and moving images......Page 188
5.3 ultimategame: Towards non-reproduced thinking in architecture......Page 199
6 Projects......Page 220
6.1 Challenges to transmodern myths......Page 221
6.2 Case studies......Page 232
Conclusion......Page 277
Image copyrights......Page 283
Bibliography......Page 284