An SPSS Guide for Tourism, Hospitality and Events Researchers

Contents
List of figures
List of tables
List of case studies
List of contributors
Preface
Forewords
1 Why research in tourism, hospitality and events? • Rahul Pratap Singh Kaurav, Nimit Chowdhary and Dogan Gursoy
2 Why do we need SPSS? • Rahul Pratap Singh Kaurav, Dogan Gursoy and Monika Prakash
3 Basic operations with SPSS • Mehmet Sarıışık and Osman Çulha
4 Understanding data • Verena Tandrayen-Ragoobur and Sheereen Fauzel
5 Understanding data: real life applications • Li-Shiue Gau and Michael Naylor
6 Basics of statistics • Chanda Gulati and Prerana Baber
7 Comparing means: parametric tools • Deepika Upadhyaya
8 Comparing means: non-parametric tools • Shyju P. J. and Rajeev P. V.
9 Deciphering relationships • Anil Gupta and Anish Yousaf
10 Understanding causality: mediation and moderation in tourism studies • Peter J. Mkumbo and Patrick J. Rosopa
11 Classic Chi-square • Princess Lekhondlo Ramokolo
12 Methods of reliability and validity • Sneha Rajput
13 Factor analysis • Yasin Emre Oguz, Beybala Timur and Cihan Seçilmis
14 Cluster analysis • Ana Brochado
15 Discriminant analysis • Ruturaj Baber and Yogesh Upadhyay
16 Conjoint analysis • Marisol Alonso-Vazquez
17 Importance–performance analysis of travel agency services for outbound tourists in India • Senthil Kumaran Piramanayagam and Partho Pratim Seal
18 Multidimensional scaling • Zeynep A. Gedikoglu, Nes¸ e Yilmaz and Gyunghoon Kim
19 Introduction to multi-criteria decision-making modelling (MCDM) • Yusuf Karakus
Index