An Integrative Approach to Innovation Management: Patterns of Companies' Innovation Orientation and Customer Responses to Product Program Innovativeness

Cover......Page 1
Neue Perspektiven der\rmarktorientierten Unternehmensführung......Page 3
An Integrative Approach to Innovation Management......Page 4
ISBN 9783834933386......Page 5
Series Foreword......Page 6
Foreword......Page 8
Acknowledgements......Page 10
Contents......Page 12
List of Figures......Page 14
List of Tables......Page 16
List of Abbreviations......Page 18
1.1.1 Managerial Relevance......Page 20
1.1.2 Scientific Relevance......Page 24
1.2 Major Goals of the Thesis......Page 29
1.3 Structure of the Thesis......Page 31
2.1 Introduction to Study 1......Page 34
2.2 Theoretical Background......Page 37
2.3.1 Framework of the Study......Page 39
2.3.2 Hypotheses......Page 43
2.4.1 Data Collection......Page 44
2.4.2 Measurement Procedure......Page 47
2.4.3 Validation with Customer Data......Page 52
2.4.4 Cluster Analysis......Page 53
2.5 Results......Page 54
2.5.1 Interpretation of Patterns of Innovation Orientation......Page 55
2.5.2 Performance Outcomes of Innovation Orientation Patterns......Page 56
2.5.3 Interpretation of Performance Outcomes of Innovation Orientation......Page 57
2.6.1 Implications for Research......Page 59
2.6.2 Implications for Managerial Practice......Page 61
2.6.3 Limitations and Avenues for Further Research......Page 62
3.1 Introduction to Study 2......Page 64
3.2 Two Dimensions of Product Program Innovativeness......Page 68
3.3.1 Information Economics......Page 71
3.3.2 Study Framework......Page 73
3.3.3 Main Effects Hypotheses......Page 74
3.3.4 Moderating Effects Hypotheses......Page 75
3.4.1 Data Collection......Page 76
3.4.2 Measurement Procedure......Page 78
3.4.3 Hypotheses Testing Procedure of Study Framework......Page 81
3.5 Results......Page 82
3.6.1 Research Implications......Page 85
3.6.2 Managerial Implications......Page 87
3.6.3 Limitations and Avenues for Further Research......Page 88
3.7 Conclusion......Page 89
4.1 Research Contributions of the Thesis......Page 90
4.2 Concluding Remarks for Managerial Practice......Page 95
References......Page 98