AI and Data Engineering Solutions for Effective Marketing

Title Page
Copyright Page
Book Series
Table of Contents
Detailed Table of Contents
Preface
Section 1: Bibliometric Studies and Literature Reviews on AI and Marketing
	Chapter 1: Artificial Intelligence in Costumer Acquisition
	Chapter 2: Marketing Applications of Emerging Technologies
	Chapter 3: The Application of AI in Neuromarketing
	Chapter 4: Artificial Intelligence Applications in Marketing
	Chapter 5: A Systematic Review of Augmented Reality Experiential Marketing
	Chapter 6: Factors Affecting Citizen Intention to Use Smart City Services in Morocco
Section 2: Integrating AI and Digital Into Marketing Strategies
	Chapter 7: Towards Agile Marketing
	Chapter 8: The Potential Benefits of Integrating Business Intelligence and CRM
	Chapter 9: Unleashing the Potential of Artificial Intelligence (AI) in Customer Engagement
	Chapter 10: Optimizing Marketing Campaigns With AI-Driven Insights on Mobile User Behavior
	Chapter 11: Applying Artificial Intelligence to Enhance E-Commerce Marketing Strategies
Section 3: Analysis of the Impact of Digital Technology on Consumer Behaviour and Business Performance
	Chapter 12: The Influence of Digital Marketing on Business Performance
	Chapter 13: Big Data and Consumer Behavior
	Chapter 14: Data-Driven Strategies for Enhancing Customer Retention in Moroccan Telecoms
	Chapter 15: Digitalization of Auditing Practices and Customer Experience Optimization
	Chapter 16: Client Satisfaction in the Moroccan Banking Sector
Section 4: Case Studies and Technological Innovations in Marketing
	Chapter 17: Phygital Marketing and the Pain of Paying
	Chapter 18: Exploratory Analysis of the Impact of Phygital on the Customer Experience
	Chapter 19: Design and Implementation of a Hotel Recommendation System Using Deep Learning
	Chapter 20: Innovative Marketing in Banking
Compilation of References
About the Contributors
Index