Advances in National Brand and Private Label Marketing: Third International Conference, 2016

Front Matter....Pages i-x
Front Matter....Pages 1-1
Determinants of Consumer Evaluations for Private Label Brands....Pages 3-13
The Impact of Private Labels on Different Stages of Store Loyalty: An Empirical Study....Pages 15-23
An Application of Consumer-Based Brand Performance Model to Global Brands and Private Labels....Pages 25-33
Psychographic Traits Influencing Private Label Proneness in the Product’s Life Cycle Growth Stage....Pages 35-45
Anthropomorphism and the Effect of Product Face Ratios on Consumer Preferences....Pages 47-49
Front Matter....Pages 51-51
Retail Brand Extension: The Moderating Role of Product Knowledge....Pages 53-62
Is Being Private Better or Worse Online? Private Labels Performance in Online Grocery Channel....Pages 63-65
The Influence of Store Brands Equity on Value Cocreation Within the Retail Environment: The Moderating Effect of the Propensity to Buy Store Brands....Pages 67-74
Front Matter....Pages 75-75
To Retain or to Recover National Brand Consumers? Effects of Price, Promotion and Product Innovation Strategies....Pages 77-84
Explaining National Brands and Private Labels Price Differentials: A Theoretical Model....Pages 85-90
The Potential of Co-branding as a Branding Strategy for Premium Private Labels: A Theoretical Assessment....Pages 91-94
Front Matter....Pages 95-95
Do Feature and Discount Promotions for National Brands Primarily Drive (National) Brand Choice, Store Choice, or Both? An Exploratory Analysis....Pages 97-101
Understanding PL Purchase Intention in the Context of ‘PL-Only’ Assortments: An Experimental Approach....Pages 103-110
Do Quality Systems Really Refer to Quality? Consumer Research on Consumer Reputation and Knowledge of Food Quality Systems in Hungary....Pages 111-120
Contrasting Thai and Chinese Shopper Behavior and Satisfaction with PL Brands....Pages 121-128
Do Store Flyers Work? Implications for NBs and PLs from a Subgroup Analysis with Experimental Data....Pages 129-136
Front Matter....Pages 137-137
Store Brands in Tourist Services....Pages 139-148
Global Private Label Convergence: Fact or Fiction?....Pages 149-151
Cross-Cultural Validation of Smart Shopping Process and Its Influence on Brand Attitude....Pages 153-161