Advanced Presentations by Design: Creating Communication That Drives Action

Cover
......Page 1
Title Page
......Page 0
More Praise for Advanced Presentations by Design......Page 2
About This Book......Page 4
About Pfeiffer......Page 5
Dedication
......Page 6
ISBN 9780787996598......Page 9
Contents......Page 10
Foreword......Page 14
Acknowledgments......Page 16
Why Do We Need to Reinvent the Way We Design Presentations?......Page 18
How to Reinvent Your Presentation: The Extreme Presentation Method......Page 24
How This Book Is Different from All Other Presentation Books......Page 28
What This Book Is—and Is Not—About......Page 29
The Structure of This Book......Page 30
Part I: POLITICS AND METRICS......Page 32
Step 1: Identify the Communication Preferences of the Different Personality Types in Your Audience......Page 36
How to Estimate Your Audience’s Personality Types......Page 37
How to Match Your Presentation Design to Different Personality Types in the Same Audience......Page 38
Additional Information About Your Audience......Page 44
The Typical—and Wrong—Way to Set Presentation Objectives......Page 46
Developing Effective Presentation Objectives......Page 48
The Curse of the “Update” Presentation......Page 49
How Do You Know Whether You Have Set the Right Objectives?......Page 50
Part II: LOGIC......Page 52
Step 3: Identify a Problem Your Audience Has That Your Presentation Will Contribute to Solving......Page 56
Why Discuss Problem Solving in a Book About Presentation Design?......Page 57
Choosing the Right Problem......Page 58
Crafting Your Solution......Page 66
Step 4: List All the Information That You Think You May Need to Include in Your Presentation......Page 74
What Kinds of Evidence Should You Include?......Page 75
Is There Any Kind of Evidence That You Should Exclude?......Page 78
Where Do You Find All This Evidence?......Page 79
Part III: RHETORIC......Page 80
What Kinds of Stories Should You Use in Your Presentation?......Page 84
How to Tell a Story Using the Seven Basic Plots......Page 87
Where to Find Useful Stories......Page 88
Step 6: Sequence Your Information So That It Tells a Compelling Story......Page 92
The Structure of All Effective Stories......Page 94
Method to Sequence Your Evidence......Page 97
What to Do with What Doesn’t Fit into Your Storyline—The Role of the Appendix......Page 104
Part IV: GRAPHICS......Page 106
What Kinds of Graphics Should You Use?......Page 114
How Do You Decide Which Type of Chart Will Best Communicate Your Data?......Page 115
Should You Use Bullet Points, Color, Animation, Transitions, or Animation?......Page 119
Step 8: Create Slides That Communicate Your Information Concisely and Effectively......Page 124
How to Make Sure That Your Slide Layout Reinforces the Main Message of the Slide......Page 127
How to Design Effective Ballroom Style Presentations......Page 129
How to Design Effective Conference Room Style Presentations......Page 130
When to Use Multiple Presentation Idioms in the Same Presentation......Page 133
How Much Detail to Put on Each Slide......Page 134
How to Avoid Bad Detail (“Chartjunk”)......Page 142
How Much Text to Put on Each Slide......Page 144
How Exactly to Decide What Goes on Each Slide......Page 150
Part V: POLITICS AND METRICS AGAIN......Page 156
Step 9: Identify Any Potential Roadblocks to Achieving Your Objectives, and Make a Plan to Deal with Each......Page 158
Step 10: Decide How You Will Measure the Success of Your Presentation......Page 159
A Language and a Framework for Providing Effective Feedback......Page 162
Contradicting Other Approaches to Presentation Design......Page 163
Appendix A: Worksheets......Page 166
Appendix B: Extreme Presentation Makeover......Page 172
Appendix C: Thirty-Six Layouts That Pass the Squint Test......Page 182
Appendix D: Further Reading......Page 186
Appendix E: 1,000 Good Books......Page 188
References......Page 190
Index......Page 200
About the Author......Page 212