A Text Book of Business Economics

PREFACE......Page 4
CONTENTS......Page 6
INTRODUCTION......Page 8
MANAGERIAL ECONOMIST ROLE AND RESPONSIBILITIES......Page 15
CONCEPTS OF MANAGERIAL ECONOMICS......Page 22
MEASUREMENT TECHNIQUES OF MARGINAL ECONOMICS......Page 32
IMPORTANT TERMS USED IN MANAGERIAL ECONOMICS......Page 43
ECONOMIC THEORIES......Page 62
PRODUCTION THEORY......Page 69
CONSUMER BEHAVIOUR......Page 83
INDIFFERENCE CURVES APPROACH......Page 91
EXTENSION AND CONTRACTION VERSUS INCREASE AND DECREASE IN DEMAND......Page 112
ELASTICITIES OF DEMAND......Page 117
EMPIRICAL STUDIES ON DEMAND......Page 126
DEMAND FORECASTING......Page 133
FORM OF MARKET STRUCTURE......Page 164
PERFECT COMPETITION......Page 167
IMPLICATIONS OF A CHANGE IN DEMAND FOR COMMODITY UNDER COMPETITION......Page 180
COMPETITIVE MARKET MODEL......Page 187
DYNAMICS OF SUPPLY: THE COBWEB PHENOMENA......Page 196
PURE MONOPOLY......Page 200
DISCRIMINATING MONOPOLY......Page 214
BILATERAL MONOPOLY......Page 223
MONOPOLISTIC COMPETITION......Page 228
MARKET IMPERFECTION AND EXCESS CAPACITY......Page 243
PROFIT DECISIONS......Page 250
FUNCTIONS OF PROFIT......Page 261
THEORIES OF PROFIT......Page 268
INVESTMENTS......Page 283
BUSINESS FORECASTING......Page 297
BUSINESS CYCLES......Page 322
THEORY OF TRADE CYCLES......Page 337