A Handbook of Intellectual Property Management: Protecting, developing and exploiting your IP assets

Contents......Page 6
Foreword......Page 12
1 Establishing rights......Page 14
1.1 Why intellectual property matters......Page 16
1.2 Which rights apply?......Page 22
1.3 Hard rights versus soft rights......Page 28
1.4 Two versions of IP: EU and US......Page 33
1.5 Brand equity......Page 37
1.6 Innovation......Page 42
2
Building the
portfolio......Page 48
2.1 The intellectual property audit......Page 50
2.2 Searching IP
databases......Page 56
2.3 Application tactics......Page 60
2.4 Strategic patenting......Page 65
2.5 Outward licensing......Page 69
2.6 Licensing in......Page 75
2.7 Portfolio
management......Page 80
2.8 IP
commercialization......Page 86
3
IP in the growth
cycle......Page 92
3.1 Invention to
business......Page 94
3.2 Implications of
trading on the Web......Page 99
3.3 Invention promotion companies......Page 104
3.4 University spin-outs......Page 110
3.5 Corporate venturing......Page 114
3.6 Collaborative
research and
development......Page 121
3.7 Buying and selling
companies......Page 126
4
Issues by sector......Page 132
4.1 Manufacturing......Page 134
4.2 IP and the creative industries......Page 138
4.3 Consumer goods......Page 142
4.4 Financial services
and systems......Page 148
4.5 Software......Page 156
4.6 Biotechnology......Page 162
4.7 Universities......Page 167
5
Defining rights......Page 172
5.1 Patents......Page 174
5.2 Trade marks......Page 184
5.3 Copyright......Page 189
5.4 Designs......Page 200
5.5 Know-how, trade secrets and confidentiality......Page 205
6
Enforcing rights......Page 210
6.1 What protection to expect......Page 212
6.2 Design protection......Page 217
6.3 IP theft......Page 221
6.4 Counterfeiting......Page 226
6.5 Action against
piracy......Page 230
6.6 Intellectual property insurance......Page 234
6.7 Dispute resolution......Page 238
Index......Page 245