A Casebook of Strategic Corporate Social Responsibility: Towards Business Sustainability

Foreword
Contents
Editor and Contributors
Human Values in Corporate Social Responsibility: A Case Study of India
	References
Corporate Social Responsibility and Sustainability Development Mapping: Practical Application Beer and Nigel Roome Model
	CSR Introduction
	Current Scenario of CSR in India
		History of CSR in India
	Idea About Stakeholder View
	Idea About Sustainability Development (SD): CSR versus SD
	Idea of Cybernetics
	Research Methodology
	Methodology
	Toyota, India Performance in CSR
	About Cybernetic Model
	Applying Viable System Model Toyota Kirloskar Motors Limited (TKML), India CSR
	Outcome of This Hypothesis
	Conclusion
	Limitation and Scope for Future Research
	References
Addressing Social Risks: The Corporate Social Responsibility Way
	Introduction
	Comprehending CSR
	In Indian Context
	Risk for Business
	Social Issues Across Countries
	Social Risk Management
	Impact of CSR Indian Scenario
	Strategizing CSR by Addressing Social Issues
	Types of Social Risks
	Corporate Case—Addressing Livelihood Risks
		Neem Project of Gujrat Narmda Valley Fertilizers and Chemical Limited (GNFC)
	Corporate Case—Addressing Health Risks
		Anti-Tobacco Initiative of Bajaj Electricals, Mumbai Named ‘Yes to Life and No to Tobacco’
	Corporate Case—Strategizing CSR Addressing Social Issue
		School Hand Wash Programme of Dettol
	Conclusion
	References
Can CSR Help Address Farmer Suicides? An Indian Case Study
	Introduction
	Background
		Climate Change, Water and Agriculture in India
		Farmer Suicides
	Review of Literature
	Research Question, Method and Data
	Jalvaibhav Project
		Program Design
		Impact and Challenges
	Discussion
		Limitation and Future Research Direction
	Conclusion
	References
A Delicate Balance for Ruby Cup: Profitability and Sustainability At the Base of the Pyramid
	The Problem
	The Solution
	Reaching Sustainable Development While Benefiting the Poor
		Eradicating Poverty: Bottom of the Pyramid (BoP) Theory
	Where to Start?
	Kenya
	Reaching Sustainable Development Through Business in Practice
	Value Proposition
	Low Margin/High Volume Sales Model
	Pre-field Phase
	Establishing Ruby Cup
	Product Development
	Recruitment
	Sales Strategy Development
	Sales Training and Marketing
	Ruby Cup on Local Radio
	Ruby Cup Road Show
	Ruby Cup at the Nairobi International Trade Fair
	Free and Subsidized Products
	More About Pricing
	Evaluation of Sales
	Learnings
		Low Retention of Customers Demotivating for Sales Personnel
		Costs
	Conclusion
	References
TATA Steel India: Corporate Social Responsibility Case Study Project
	Introduction
	Literature Review
	Significance of the Study
	Research Objectives
	CSR Status in India
	About the Company: TATA Steel
	Abundant Mineral Reserves
	Credible and Capable Management Team
	Proactiveness of TATA Steel with Respect to Its Competitors
	Adaptability of the Company in the Fast Change of the Environment
	Brand Value
	CSR Policy, Initiatives and Interventions
	Impact of TATA Steel’s CSR Initiative
	Conclusion and Future Scope
	References
Jet Airways Insolvency: Was It a Black Swan Event or a Failure in Strategic Corporate Social Choices?
	The Genesis of the Problem
	The Final Timeline of Jet Crisis
	Jet Airways’ Corporate Governance
	Jet’s Work Ethic Failures
	Was the Fall of Jet Airways a Black Swan Event that Jet Could not avoid?
	Was Jet Airways a Failure in Strategic Corporate Social Responsibility?
	Concluding Remarks
	Resources
Human Resource Strategies and Responsible Management: Case Study of Tea Plantation Workers in Assam
	Introduction
	Sustainability and Human Rights
	The Labor Scenario
		Wages
		Housing
		Women Workers
		Medical Facilities
	Methodology: Case Study of Tea Plantations in Assam
		Sources of Data
		Nature of Data
	Data Collection
		Data Collection Tools
		Process of Data Collection
		Study Area: Assam
	Labor Productivity Differential in Three Categories of Gardens
	Social Security and Labor Productivity
	Empirical Analysis
		Regression model
	Small Garden
		Dependent variable: labor productivity
	Medium Garden
		Dependent variable: labor productivity
	Large Gardens
		Dependent variable: labor productivity
	Combined Multiple Regression
		Regression model
	Way Out
	Action by Objective (ABO) Model: Strategic Leveraging
	Key Issues
	Way Forward
		Proposed Action Plans
	Need for CSR
		The Social Dimension
		The Economic Dimension
		The Environmental Dimension
		The Cultural Dimension
	References
Swadeshi Mills Limited: Kickstarting Sustainability
	A Legacy Steeped in History
	A Forced Baptism
	“Earn Your Stripes”
	Inside Out and Outside In
	A Renewed Focus on Sustainability
	New Sustainability Beginnings
	Next Steps
	Appendix
		Annexure—I
		Annexure—II
Corporate Influence and the Role of Corporate Social Responsibility in Combating Trafficking in Persons—The India Story
	Introduction
	TIP in India
	TIP during COVID-19 Times
	India's Dilemma
	Corporate Influence and the Role of CSR in Times of Pandemic
	Corporate Influence and CSR: The India Story
	Limitations and Scope
	Conclusion
	References
Organ Donation as CSR Activity: A Case on an Innovative Co-Initiative by Mindtree & MOHAN Foundation
	Understanding CSR
	Definition, Categories, and the Four-Part Model of CSR
	Environmental CSR
	Ethical CSR
	Philanthropic CSR
	CSR Benefits
	Benefits of CSR for Charities
	Law of CSR in India
	Organ Donation
	Organ Donation as CSR Activity
	Literature Review
	The Case Study of Mindtree and MOHAN Foundation
	Conclusion
	Recommendation
	References