33 Ways Not to Screw Up Your Business Podcast: a comprehensive guide to planning, recording and launching your business podcast!

Foreword\nIntroduction\nPART 1: Designing Your Podcast\n1: Have a clear goal\n2: Target a specific audience\n3: Choose a topic you love talking about\n4: Pick the right format\n5: Pick a frequency you can stick to\n6: Do a fixed-length first season\n7: Listen to other podcasts\n8: Create distinctive cover artwork\nPART 2: Setting Up Your Podcast\n9: Get the right equipment\n10: Create a good recording environment\n11: Record video too\n12: Choose reliable podcast hosting\nPART 3: Launching Your Podcast\n13: Publish a trailer in advance of launch\n14: Launch with several episodes\n15: List your podcast everywhere\nPART 4: Fine-tuning Your Podcast\n16: Write great episode titles\n17: Create an opening hook\n18: Include a call to action in every episode\n19: Choose the right guests\n20: Make a guest FAQ page\nPART 5: Running Your Podcast\n21: Document your workflow\n22: Don\'t burn out on editing\n23: Get ahead of your schedule\n24: Transcribe your episodes\n25: Automate everything possible\n26: Back up everything\nPART 6: Growing Your Podcast\n27: Make a podcast section on your website\n28: Make it easy for guests to share\n29: Build an email list\n30: Experiment with paid ads when you start\n31: Promote by guesting elsewhere\n32: Create a media one-sheet\nPART 7: The Number One Mistake\n33: Don’t screw up by not starting\nBONUS CHAPTER: Podcasting for authority