30 Minutes to Write Sales Letters (30 Minutes Series)

Cover......Page 1
Preliminaries......Page 2
CONTENTS......Page 4
The 30 Minutes Series......Page 5
INTRODUCTION......Page 6
Send for further information......Page 8
Selling ‘off the page\'......Page 9
Response to an enquiry......Page 10
Managing director version......Page 12
Self-assessment......Page 13
Human resources manager version......Page 14
Welcome letter......Page 16
Follow-up offer......Page 17
Offering the customer an extended warranty......Page 18
Assessing satisfaction with the sales process......Page 19
Self-assessment......Page 20
3 MAINTAINING CUSTOMER CONTACT......Page 22
Introductory letter......Page 23
Welcome letter......Page 24
Event information......Page 25
Members’ competition......Page 26
Offer of training vouchers......Page 28
Self-assessment......Page 29
New appointment letter......Page 30
New sales support arrangements......Page 31
Letter about new retail outlet......Page 32
Letter explaining contact procedures......Page 33
Letter about new ways to obtain information......Page 34
Letter about a company’s future plans......Page 35
Self-assessment......Page 36
Assessing customers’ information needs......Page 37
New product announcement letter......Page 38
Letter about range extension......Page 39
Upgrading an existing product......Page 40
Self-assessment......Page 41
Dealing with customer queries......Page 42
Offering customers a management guide......Page 43
Invitation to a seminar......Page 44
Helping customers deal with legislation......Page 45
Helping customers to make better decisions......Page 46
Self-assessment......Page 49
Version 1: Problem now solved......Page 50
Version 3: Problem doing the rounds......Page 51
Version 4: Problem needs specialist reply......Page 52
Letter 1......Page 53
Letter 2......Page 55
Self-assessment......Page 56
New product announcement......Page 57
Questions and answers......Page 58
Encouraging training......Page 61
Changes in company organisation......Page 62
Self-assessment......Page 63