101 Salon Promotions

Contents......Page 8
OK, Here We Go. . . .......Page 12
Acknowledgments......Page 18
Section I: Seasonal......Page 19
Customer Crafts—A January Traffic Builder......Page 20
April Showers Won’t Ruin Your Hairstyle—If . . .......Page 22
Rainy Days Can Be Business Builders......Page 24
Put Spring to Work for You......Page 26
Two Simple Signs That Can Boost Your Spring Conditioning Business......Page 28
“The Danger Months”......Page 31
Don’t Let Summer Be a Downer......Page 33
“Show and Tell” Mailing Gets Business Going......Page 35
Capitalize on Sun Damage......Page 38
First-Aid Station for Damaged Hair......Page 40
Cut and Condition Promotion a Natural for September......Page 42
Your Hair Is Either Dying of Thirst or Freezing......Page 44
How to Increase Business When It Snows......Page 47
Section II: Holidays & Events......Page 49
A New Year’s Resolution Will Bring in Customers......Page 50
Valentine’s Day Is the Perfect Time to Sell Gift Certificates......Page 52
The Perfect Gift for Mother’s Day......Page 54
Father’s Day......Page 56
On Election Day You’re Always on the Winning Side......Page 58
Hair Services “Packages” During the Holiday Season......Page 60
Discount Cards As Christmas Favors......Page 62
A Christmas Promotion to Build Your Makeup Business......Page 65
Salon Birthday Promotion......Page 68
The Mother of All Salon Promotions......Page 70
The Classic Birthday Promotion......Page 73
Eliminating the “Stigma” of Senior Citizen Days......Page 75
Here Comes the Bride—And the Entire Wedding Party......Page 77
The Revenge of the Football Widows......Page 79
When You Go to a Show, Merchandise It......Page 82
Tie In with “Bring Your Daughter to Work Day”......Page 84
A Mini Trade Show for Brides......Page 87
Section III: Networking......Page 91
Capture Neighborhood Store Owners’ and Employees’ Business......Page 92
Coaches Can Be Great Business Builders......Page 94
Work with Real Estate Agents......Page 97
Lecture/Demos: A Sure Thing......Page 99
Rebates to Women’s Organizations......Page 102
Benefit from Other Merchants’ Cooperation......Page 104
Promotional Opportunities from Your Local Newspaper......Page 106
Adapt a Department Store Promotion for Yourself......Page 108
“Wish You Were Here” Can Pay Off......Page 110
There’s No Business Like Show Business......Page 112
Early-Bird Hours for Local Merchants......Page 115
Beauty Salon As Art Gallery and Vice Versa......Page 118
Go after Corporate Business......Page 120
Build Your Business When You’re Not Busy......Page 122
Break the Ice with Men’s Clubs......Page 124
Tie In With a Photographer......Page 126
Section IV: Cut, Color, Nails......Page 129
Cutting Marathons......Page 130
The Second Haircut Is Free......Page 132
Make Monday Blonding Day......Page 134
Haircolor in Minutes......Page 136
Five Sun Streaks for Free......Page 139
Sure-Fire Haircolor Business Builder......Page 141
Two Quick Sentences to Help Build Your Haircolor Business......Page 143
Building a Manicure/Nail Care Business from Zero......Page 145
Start a “Nail Club”......Page 147
An Easy Way to Build a Nail Extension Business......Page 149
Section V: Retail, Parents/Kids......Page 151
Free “Built-In” Conditioning Treatments Will Boost Retail Sales......Page 152
Put the Client to Work, and Increase Retail Sales......Page 154
Gift with Purchase......Page 156
Combination Packages......Page 158
Increase Retail Sales with Five Words......Page 160
Glazes Are a Quiet Business Builder......Page 162
“Unadvertised Special” Gets Mothers to Bring in Kids......Page 164
Little Kids Present Opportunities......Page 166
The First Thing to Do after the Kids Go Back to School......Page 168
“Expectant Mother’s Club” Will Bring in Business......Page 170
A Plan to Attract Teenagers......Page 172
A Back-to-School Promotion That’s Not for Students......Page 174
New Teens Beauty Clinics......Page 176
Daughter/Mother Back-to-School Special......Page 178
A Way to Attract College Students......Page 180
Section VI: Client Rewards & Coupons......Page 183
Reward Clients with a Sign-Up Bonus......Page 184
Build Your Unisex Business by Attracting Couples......Page 186
Referral Cards......Page 188
“Fast Beauty”—For Women in a Hurry......Page 190
You Can’t Fix Anything Till You Know What’s Broke......Page 192
Turning Raffles into Rewards......Page 194
A Kiss Says Thank You......Page 196
Use Discount Coupons to Build up Business......Page 198
Go After Former Clients......Page 200
Start a Frequent Beautifier Club......Page 202
“Mad Money” Is Irresistible......Page 204
Section VII: Miscellaneous Prep......Page 207
Got a Scrapbook? Make It More Productive!......Page 208
Before-and-After Photos—Always a Hit......Page 210
Try Home Hair Care Seminars......Page 212
Reminders Build Business......Page 215
Wall of Achievement......Page 217
“Guaranteed Satisfaction” Beauty Experience......Page 219
Put Out Your Own Newsletter......Page 222
Declare “Hair Health Month”......Page 224
Tell Your Clients You’re Always Learning......Page 226
Signs on the Ceiling Could Boost Your Tuesdays......Page 228
Keep Your Doors Open the Hours When Your Customers Want to Come In......Page 230
Nothing Like a Straight, Simple Story......Page 232
Consider Mondays......Page 234
Make Monday Night Makeover Night......Page 237
Take a Tip from the Movies......Page 240
Beauty Crisis Hotline......Page 243
Book That Next Appointment During This Appointment......Page 245
Free Instruction for Home Skin Care......Page 248
Letters of Recommendation Build Business without Discounts......Page 251
And Now . . .......Page 254