100 Great Marketing Ideas (100 Great Ideas)

CONTENTS......Page 4
INTRODUCTION......Page 7
1 GIVE THE PRODUCT AWAY......Page 10
2 MAKE IT FUN......Page 12
3 GET DECISION-MAKERS TOGETHER......Page 14
4 TEASE YOUR CUSTOMERS......Page 16
5 THE “REAL MONEY” MAILING......Page 18
6 WITHDRAW THE PRODUCT......Page 20
7 FIND THE KEY ACCOUNT......Page 22
8 ADD SOME VALUE......Page 24
9 DO SOMETHING DIFFERENT......Page 26
10 RESPECT YOUR CONSUMER......Page 28
11 PLAY A GAME......Page 30
12 BRING A FRIEND......Page 32
13 USE PROMOTIONAL GIFTS THAT REALLY PROMOTE......Page 34
14 DO NOT BIND THE MOUTHS OF THE KINE......Page 36
15 EMPOWERING STAFF......Page 38
16 SPEAK THE CUSTOMER’S LANGUAGE......Page 40
17 BUILD YOUR CORPORATE CULTURE......Page 42
18 HAVE A STARTLING BRAND......Page 44
19 MAKE THE PRODUCT EASY TO DEMONSTRATE......Page 46
20 THROW A PARTY......Page 48
21 FOLLOW UP ON CUSTOMERS LATER......Page 50
22 LOST CUSTOMERS ARE NOT ALWAYS LOST......Page 52
23 BAIT THE HOOK......Page 54
24 HOLD ON TO THOSE BROCHURES......Page 56
25 SHOW PEOPLE THE COMPETITION......Page 58
26 TAKE YOUR PARTNERS......Page 60
27 MAKING EXHIBITION SWORK......Page 62
28 SET THE PRICE, EVEN ON THINGS YOU ARE GIVING AWAY......Page 64
29 LET THEM SHOUT!......Page 66
30 TURN A DISADVANTAGE TO AN ADVANTAGE......Page 68
31 DEVELOP AN ICON......Page 70
32 EDUCATE YOUR CUSTOMERS......Page 72
33 TAP INTO COUNTRY-OF ORIGIN EFFECT......Page 74
34 CHARGE WHAT THE SERVICE IS WORTH......Page 76
35 BE CONSISTENT......Page 78
36 LOVE YOUR CUSTOMERS,LOVE WHAT THEY LOVE......Page 80
37 MAKE IT EASY FOR PEOPLE TO PAY......Page 82
38 CREDIT WHERE CREDIT’S DUE......Page 84
39 DON’T COMPETE......Page 86
40 KEEP THEM WAITING......Page 88
41 FORM A CLUB......Page 90
42 GET THE LAYOUT RIGHT......Page 92
43 AVOID ANNOYING THE CUSTOMERS......Page 94
44 WORK WITH THE NEGATIVE ASPECTS OF YOUR PRODUCT......Page 96
45 PUT YOURSELF ON A NET WORKING SITE......Page 98
46 DISCOURAGE THE UNDESIRABLES......Page 100
47 WATCH HOW PEOPLE ACTUALLY USE YOUR PRODUCTS......Page 102
48 FORM A PANEL......Page 104
49 GET SOMEBODY ELSE TO PAY FOR WHAT YOU GIVE YOUR CUSTOMERS FOR FREE......Page 106
50 MAKE PEOPLE BEHAVE......Page 108
51 GIVE PEOPLE SOMETHING THAT HELPS YOU TO COMMUNICATE YOUR BRAND TO THEM......Page 110
52 HELP YOUR ALLIES TO HELP YOU......Page 112
53 KEEP YOUR EGGS IN ONE BASKET......Page 114
54 WHET THE CUSTOMER’S APPETITE......Page 116
55 BE STARTLING IN WAYS THAT INVOLVE YOUR CUSTOMER......Page 118
56 IF YOU’RE ON THE WEB,YOU’RE GLOBAL......Page 120
57 LOOK BEYOND THE OBVIOUS......Page 122
58 FIND THE USP......Page 124
59 REPOSITION INTO A BETTER MARKET......Page 126
60 USE THE PACKAGING......Page 128
61 INFLUENCE THE INFLUENCERS......Page 130
62 RESEARCH YOUR CUSTOMERS......Page 132
63 INVOLVE YOUR CUSTOMERS......Page 134
64 INTEGRATE YOUR DATABASE......Page 136
65 TAP INTO THE SOCIAL NETWORK......Page 138
66 FLOG IT ON EBAY......Page 140
67 COMMUNICATE IN A RELEVANT WAY......Page 142
68 DEVELOP YOUR BRAND PERSONALITY BY LINKING IT TO A REAL PERSONALITY......Page 144
69 KNOW YOUR CUSTOMER’S MOTIVATIONS......Page 146
70 IDENTIFY YOUR COMPETITORS—AND LEARN FROM THEM......Page 148
71 PICK THE SEGMENTS NOBODY ELSE WANTS......Page 150
72 PICK A CARD......Page 152
73 TRUST YOUR CUSTOMERS TO HANDLE THEIR OWN COMPLAINTS......Page 154
74 FIND THE LOST TRIBE......Page 156
75 FIND THE RIGHT PARTNERS......Page 158
76 TAILOR YOUR PRODUCTS......Page 160
77 INTEGRATE COMMUNICATIONS......Page 162
78 SHARE THE WEALTH......Page 164
79 THINK SMALL......Page 166
80 BE THE EXPERT......Page 168
81 ADS ON CARS......Page 170
82 GO TO THE SOURCE OF CUSTOMERS......Page 172
83 MAKE YOUR CUSTOMERS LAUGH......Page 174
84 FOCUS ON THE KEY ISSUE FOR YOUR CUSTOMER......Page 176
85 VARY THE AMBIENCE......Page 178
86 GRAB THEM EARLY......Page 180
87 BE CHILD-FRIENDLY......Page 182
88 UNDERSTAND HOW YOU ARE JUDGED......Page 184
89 INTRODUCE A THIRD ALTERNATIVE......Page 186
90 PLACE YOUR PRODUCT......Page 188
91 SPECIALIZE TO CHARGEA PREMIUM......Page 190
92 DEVELOP A SEPARATE BRAND FOR EACH MARKET......Page 192
93 USE OPINION LEADERS......Page 194
94 LINK TO A CAUSE......Page 196
95 SET A SPRAT TO CATCH A MACKEREL......Page 198
96 CONSIDER THE CULTURE......Page 200
97 BUILD A NEW DISTRIBUTION CHANNEL......Page 202
98 USE A WEBLOG......Page 204
99 MAKE BUYING EASY......Page 206
100 MAKE YOUR PRODUCT EASIER TO USE THAN EVERYBODY ELSE’S......Page 208