10 Simple Secrets of the World's Greatest Business Communicators

Front Cover......Page 1
Title Page......Page 2
Copyright Page......Page 3
Dedication......Page 4
Contents......Page 6
Introduction: Your Story, My Passion......Page 8
Lincoln Never Used PowerPoint\r......Page 13
The Single Dumbest Piece of Advice You\'ll Ever Hear\r......Page 15
Sorry, but You\'re Being Compared to Steve Jobs\r......Page 16
Taking the Golden State by Storm\r......Page 17
What\'s So Sexy About Internet Plumbing?\r......Page 18
A Billion-Dollar Idea\r......Page 20
How to Get a 78 Percent Response Rate\r......Page 21
Three Levels of Communication\r......Page 22
Part One: Get \'em to Care......Page 24
Simple Secret #1: Passion\r......Page 26
The Difference Starts With Passion!\r......Page 28
The Passion Quotient\r......Page 29
Unbridled Enthusiasm\r......Page 30
Energy Boost Please!......Page 38
Simple Secret #2: Inspiration\r......Page 46
Captivating Charisma\r......Page 47
Paint a Picture\r......Page 50
The Broken Ankle That Inspired a Corporate Empire\r......Page 53
Walking All the Way to the Bank\r......Page 55
Take it Personally\r......Page 57
A Snarling Pack of Dobermans\r......Page 59
The Big Mission: First Why, Not How\r......Page 61
An Offer Suze Orman Couldn\'t Refuse\r......Page 68
Simple Secret #3: Preparation\r......Page 72
Only Maya Angelou Can Get Away With It\r......Page 73
The Best-Prepared Corporate Pitchman\r......Page 74
Size \'Em Up for Big Results\r......Page 75
Rehearse, Rehearse, Rehearse\r......Page 81
The Pastry Won\'t Puff If the Oven Isn\'t Hot\r......Page 85
Part Two: Grab \'Em and Keep \'Em......Page 90
Simple Secret #4: Start Strong\r......Page 92
How to Get Five Hundred People to Take Off Their Shoes\r......Page 94
The Apple and the Pomegranate\r......Page 95
Don\'t Bury the Lead\r......Page 96
Watch Us Now!\r......Page 97
The Thirty-Second Lead......Page 99
Jerry Seinfeld Had it Right: Go Out on Top\r......Page 107
Wimps Don\'t Make Good Leaders\r......Page 108
Simple Secret #5: Clarity\r......Page 112
SOC: Speaking of Confusion\r......Page 114
Clarity Can Make Yoru Stock Soar\r......Page 115
Where\'s the Wow?\r......Page 117
Lose the Jargon or Lose Your Audience\r......Page 121
The Perfect Wardrobe Isn\'t Perfect Without the Right Accessories\r......Page 127
Simple Secret #6: Brevity\r......Page 134
People Buy from People\r......Page 136
Her Friends Call Her Condi\r......Page 138
The Six-Second Sound Bite\r......Page 139
The Window of Impact\r......Page 141
Brevity is the Soul of Wisdom\r......Page 145
Twenty-five Words or Less......Page 146
Part Three: Blow \'Em Away By Talking, Walking and Looking Like a Leader......Page 150
Simple Secret #7: Say it With Style\r......Page 152
Preaching in the House of Cisco\r......Page 153
Delivering the Message at Full Throttle\r......Page 154
Give that Man a Tony Award!\r......Page 156
Write for the Ear\r......Page 157
What Great Anchors Know That You Don\'t\r......Page 158
A Stunning Landscape Portrait\r......Page 159
Simple Secret #8: Command Presence\r......Page 168
Command Presence\r......Page 170
Break the Barrier\r......Page 172
Zero to Sixty in Three Steps\r......Page 174
Fire on All Cylinders\r......Page 182
Simple Secret #9: Wear it Well\r......Page 186
Comunications with a Capital \"C\"\r......Page 187
Trump\'s Stunning Admission\r......Page 189
Zimmer Guarantees It\r......Page 190
Where Corporate New York Prefers to Shop\r......Page 192
I Can\'t Turn You into the President, But I Can Make You Look Like One\r......Page 193
The Perfect Package\r......Page 195
You\'ve Got That Glow!\r......Page 199
Better Than Orgasm? Reall?\r......Page 200
The Terminator Workout\r......Page 201
Part Four: Leave \'Em Wanting More......Page 208
Simple Secret #10: Reinvent Yourself\r......Page 210
Rocky VI? Say It Isn\'t So!\r......Page 212
Extreme Communication Makeovers\r......Page 214
You Can\'t Critique Yourself\r......Page 218
Communicating Change\r......Page 220
We Have a PowerPoint Problem\r......Page 224
You\'re Up!\r......Page 227
Simple Secret #11: Believe You Belong\r......Page 230
You\'re Only as Persuasive as the Pictures You Paint\r......Page 232
It\'s Your Time!\r......Page 233
Acknowledgments......Page 234
Index......Page 238
Back Cover......Page 242