YouTube and video marketing: an hour a day

Foreword xv    Introduction xvii     Chapter 1 A Short History of YouTube 1     Life before YouTube 2     2005   2006: Early Days 3     2007   2008: Middle Years 10     2009   2010: Coming of Age 20     Chapter 2 Map Out Your Video Marketing Strategy 27     Four Ps vs. Five Ws and an H 28     What Types of Video Content Do They Watch? 42     Where and When Do They Discover New Videos? 47     When and Where Do They Share New Videos? 49     Why Don   t More New Videos Go Viral? 52     How Do YouTube and Video Marketing Work? 57     Chapter 3 Month 1: Make Videos Worth Watching 63     Happy Tree #3,079 64     Week 1: Get Ready to Shoot 65     Week 2: Learn Video Production Basics 74     Week 3: Get Advanced Video Production Tips 83     Week 4: Evaluate Video Advertising Options 91     Chapter 4 Month 2: Create Content Worth Sharing 103     Learn the Lesson of \"The Last Lecture\" 104     Week 1: Watch YouTube Award Winners 107     Week 2: Explore Popular YouTube Videos 117     Week 3: Examine Contagious Viral Ads 133     Week 4: Observe Top Viral Videos 147     Chapter 5 Month 3: Customize Your YouTube Channel 163     Center vs. Circumference 164     Week 1: Set Up a YouTube Channel 165     Week 2: Become a YouTube Partner 174     Week 3: Create a YouTube Brand Channel 184     Week 4: Stream Live Content on YouTube 196     Chapter 6 Month 4: Explore YouTube Alternatives 203     The Northwest Passage 204     Week 1: Explore Other Video Sites 205     Week 2: Survey Video Hosting Services 213     Week 3: Look at Online Video Platforms 222     Week 4: Investigate Video Ad Networks 232     Chapter 7 Month 5: Optimize Video for YouTube 239     What Is Video Optimization? 240     Week 1: Research Keywords . 241     Week 2: Optimize Video Watch Pages 249     Week 3: Optimize Your Brand Channel 258     Week 4: Optimize Video for the Web 267     Chapter 8 Month 6: Engage the YouTube Community 277     Paul Revere\'s Ride 278     Week 1: Become a Member of the YouTube Community 281     Week 2: Learn the Secrets of YouTube Success 292     Week 3: Build Buzz Beyond YouTube 301     Week 4: Watch Online Video Case Studies 310     Chapter 9 Month 7: Trust but Verify YouTube Insight 325     The Map Room 326     Week 1: Trust YouTube Insight 328     Week 2: Verify with TubeMogul 338     Week 3: Verify with Google Analytics 348     Week 4: Master Web Analytics 2.0 357     Chapter 10 Study YouTube Success Stories 367     The Story behind the Story 368     Deliver 700 Percent Increase in Sales: Will It Blend? 369     Win the Presidency of the United States: Barack Obama 378     Increase Sales of DVDs 23,000 Percent: Monty Python 393     Generate $2.1 million in Sales: PiperSport Launch 399     Chapter 11 A Quick Look at the Future 409     \"It\'s Never the Same! It\'s Always Bizarre!\" 410     Look at What Has Changed in the Past Year 411     Stay on Top of the Latest Trends 424     Play by the New Rules of YouTube Marketing . 435     \"Hit \'em Where They Ain\'t\" 452     Index 457