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دانلود کتاب Writing That Works
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مشخصات کتاب
Writing That Works
ویرایش: [13 ed.] نویسندگان: Oliu. Walter E., Brusaw. Charles T., Alred. Gerald J. سری: ISBN (شابک) : 9781319234508 ناشر: Bedford/St. Martin's سال نشر: 2019 تعداد صفحات: زبان: English فرمت فایل : EPUB (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود) حجم فایل: 24 Mb
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فهرست مطالب
Cover Contents Index of Tips and Checklists About the Authors Preface About this Book Bedford/St. Martin’s puts you first Acknowledgments Brief Contents Part 1 The Writing Process at Work Chapter 1 Understanding the Workplace Writing Context: A Case Study Writing Systematically Determining Your Purpose Assessing Your Audience’s Needs Considering the Context Generating, Gathering, and Recording Ideas and Facts Brainstorming Using Other Sources of Information Establishing Your Scope Organizing Your Ideas Selecting the Medium Writing for Results Writing Persuasively Chapter 1 Summary: Understanding the Workplace Writing Context: A Case Study Exercises Collaborative Classroom Projects Research Projects Chapter 2 Planning, Drafting, and Revising Workplace Writing: A Case Study Organizing Your Information Traditional Roman Numeral Outline Decimal Numbering System Outline Essential Organizing Patterns A Case Study Part I: How Audience and Purpose Shape Organization Drafting a Document Beginning Your Rough Draft Keeping Your Audience in Mind Accommodating Multiple Audiences Writing for an International Audience Writing an Opening Writing a Closing A Case Study Part II: Drafting the Lifemaker Brochure Revising a Document Content and Organization Coherence Paragraph Unity Transitions Emphasis Active and Passive Voice Subordination Parallel Structure Lists Other Ways to Achieve Emphasis Point of View Style and Language Style Formal Writing Style Informal Writing Style Language Context and Word Choice Conciseness Bias Plain Language Proofreading A Case Study Part III: Revising the Lifemaker Brochure Chapter 2 Summary: Planning, Drafting, and Revising Workplace Writing: A Case Study Exercises Collaborative Classroom Projects Research Projects Part 2 Methods and Design Chapter 3 Collaborating on Content Advantages and Disadvantages of Collaborative Writing Functions of a Collaborative Writing Team Planning Selecting the Publication Medium Agreeing on Style Standards Collaborating Electronically Research and Writing Review and Revision The Role of Conflict in Collaborative Writing Leading a Collaborative Writing Team Schedule Review Transmittal Sheet Collaborating with Other Departments Chapter 3 Summary: Collaborating on Content Exercises Collaborative Classroom Projects Research Projects Chapter 4 Conducting Research Conducting Primary Research: Experience, Interviews, Observations, and Questionnaires Beginning with Your Experience Determining Whom to Interview Preparing for the Interview Conducting the Interview Expanding Your Notes After the Interview Observing Firsthand Using a Questionnaire Advantages Disadvantages Selecting Questionnaire Recipients Preparing and Designing Your Questionnaire Conducting Secondary Research: The Workplace, the Library, and the Internet Developing a Search Strategy Workplace Sources of Information Library Research Using Library Catalogs to Locate Books Using Databases to Locate Articles Using Reference Works to Locate Facts and Topic Overviews Other Library Resources Searching the Web Search Engines Subject Directories Metasearch Engines Web-Based Tools Locating Business and Government Sites Evaluating, Recording, and Acknowledging Research Sources Evaluating Sources Authority Accuracy Bias Currency Taking Notes Quoting from Your Sources Direct Quotations Indirect Quotations Deletions or Omissions Inserting Material into Quotations Incorporating Quotations into Text Paraphrasing Summarizing Avoiding Plagiarism and Other Intellectual Property Violations Acknowledging Your Sources Common Knowledge Copyrights, Patents, and Trademarks Copyrights Permissions Exceptions Patents Trademarks Documenting Sources APA Style APA In-Text Citations APA Citation Format for a References List APA Documentation Models Articles in Periodicals Electronic Sources Multimedia Sources Other Sources APA Sample Pages MLA Style MLA In-Text Citations MLA Citation Format for a List of Works Cited MLA Documentation Models Articles in Periodicals Electronic Sources Multimedia Sources Other Sources MLA Sample Pages Other Style Manuals Biology Chemistry Government Documents Journalism Law Medicine Political Science Social Work Chapter 4 Summary: Conducting Research Exercises Collaborative Classroom Projects Research Projects Chapter 5 Designing Text and Visuals Understanding Design Principles Grouping Contrast Repetition Designing Documents Typography Typeface Type Size Highlighting Devices Typographical Devices Headings and Captions Headers and Footers Rules, Icons, and Color Integrating Other Design Elements Columns White Space Left- or Full-Justified Text Alignment Lists Illustrations Creating Visuals Designing and Integrating Visuals with Text Tables Graphs Line Graphs Bar Graphs Pie Graphs Picture Graphs Dimensional-Column Graphs Drawings Flowcharts Organizational Charts Maps Photographs Highlighting Photographic Objects Using Color Infographics Using Visuals to Communicate Internationally Colors People, Parts of the Body, and Gestures Cultural Symbols Reading Practices Directional Signs Chapter 5 Summary: Designing Text and Visuals Exercises Collaborative Classroom Projects Research Projects Chapter 6 Writing in an Online Environment Crafting Content for Rapid Consumption Using the Inverted Pyramid Using a Simple Style and an Appropriate Tone Writing Concisely Chunking Content Highlighting Information Using Headings and Subheadings Using Bulleted and Numbered Lists Giving Directional Cues Providing Keywords for Content Retrieval Using Graphics and Typography Graphics Font Size and Style Line Length Special Font Characters Linking to Internal Content Linking to External Content Repurposing Existing Content Documenting Sources of Information Protecting User Privacy Enhancing Access to Content Ensuring Access for People with Disabilities Considering International Users Social and Collaborative Media in the Workplace Blogs and Forums Organizational Uses Writing for Organizational Blogs and Forums Tagging Postings Wikis Podcasts FAQs (Frequently Asked Questions) Questions to Include Organization Placement Social Media Choosing the Appropriate Workplace Platform Writing Style and Privacy Considerations Chapter 6 Summary: Writing in an Online Environment Exercises Collaborative Classroom Projects Research Projects Part 3 Messages and Models Chapter 7 Writing Emails, Memos, and Letters Using Professional Style and Tone Audience and Writing Style Goodwill and the “You” Viewpoint Structuring Effective Messages Direct and Indirect Patterns Direct Pattern Indirect Pattern Openings Closings Developing Clarity and Emphasis Lists Headings Subject Lines Managing Your Email and Protocol Review and Confidentiality Writing and Design Observing Protocol Organizational Rank Copy Protocol Sending Text, Instant, and Chat Messages Designing Memos Memo Format Designing Letters Letter Format Heading Inside Address Salutation Subject Line Body Complimentary Closing Writer’s Signature Block End Notations Continuing Pages Meeting the Deadline: The Time-Sensitive Message Understand the Assignment Gather Information Organize Your Thoughts Write the Draft Polish the Draft Take a Well-Deserved Break Chapter 7 Summary: Writing Emails, Memos, and Letters Exercises Collaborative Classroom Projects Research Projects Chapter 8 Writing Routine and Sensitive Messages Routine and Positive Messages Cover Messages (or Transmittals) Acknowledgments Inquiries Responses to Inquiries Sales and Promotions Sensitive and Negative Messages Routine and High-Stakes Refusals Complaints Adjustment Messages Full Adjustments Partial Adjustments Collections Writing International Correspondence Culture and Business-Writing Style Cross-Cultural Examples Meeting the Deadline: Writing a Sensitive Message Chapter 8 Summary: Writing Routine and Sensitive Messages Exercises Collaborative Classroom Projects Research Projects Chapter 9 Writing Informal Reports Planning and Writing Informal Reports Considering Your Audience Collecting Information Parts of the Informal Report Introduction Body Conclusions and Recommendations Reaching Plausible Conclusions: Evaluating Cause and Effect Types of Informal Reports Progress and Periodic Reports Progress Reports Periodic Reports Investigative Reports Incident Reports Trip Reports Test Reports Chapter 9 Summary: Writing Informal Reports Exercises Collaborative Classroom Projects Research Projects Chapter 10 Writing Formal Reports Transmittal Messages Front Matter Title Page Abstract Table of Contents List of Figures List of Tables Foreword Preface List of Abbreviations and Symbols Body Executive Summary Introduction Introducing the Subject Stating the Purpose Stating the Scope Previewing How the Topic Will Be Developed Text (Body) Headings Explanatory Notes Graphic and Tabular Matter Conclusions Recommendations References (or Works Cited) Back Matter Bibliography Appendixes Glossary Index Chapter 10 Summary: Writing Formal Reports Exercises Collaborative Classroom Projects Research Projects Chapter 11 Writing Instructions Planning Instructions Learn to Perform the Operation Yourself Assess Your Audience and Purpose Coworkers Consumers International Readers Organize the Instructions Writing Instructions Write Directly to Your Reader Include Warnings and Cautions Language of Warnings Visual Symbols and Signal Words Using Illustrations and Design Principles Illustrate for Clarity Design for Ease of Use Testing for Usability Chapter 11 Summary: Writing Instructions Exercises Collaborative Classroom Projects Research Projects Chapter 12 Writing Proposals Planning and Writing Proposals Audience and Purpose Project Management Repurposing Content Organization Persuasive Writing Internal Proposals Routine Internal Proposals Formal Internal Proposals External Proposals Solicited Proposals Unsolicited Proposals Grant and Research Proposals Sales Proposals Meeting the Deadline: The Time-Sensitive Proposal Requests for Proposals RFP Structure Information About Your Company Project Description Delivery Schedule Proposal Description Vendor Qualifications Proposal-Evaluation Criteria Appendixes Chapter 12 Summary: Writing Proposals Exercises Collaborative Classroom Projects Research Projects Chapter 13 Giving Presentations and Conducting Meetings Preparing and Delivering Presentations Determining Your Purpose Analyzing Your Audience Gathering Information Structuring Your Presentation Introduction Body Transitions Closing Using Visual Aids Using Presentation Software Using Flip Charts, Whiteboards, and Chalkboards Using Handouts Practicing Your Presentation Delivery Techniques That Work Dealing with Presentation Anxiety Reaching Global Audiences Meeting the Deadline: The Time-Sensitive Presentation Part I: Planning Your Presentation (45 minutes) Part II: Creating Your Presentation (90 minutes) Part III: Practicing Your Presentation (45 minutes) Part IV: Delivering Your Presentation (Allotted Time) Listening Fallacies About Listening Steps to More Effective Listening Make a Conscious Decision Define Your Purpose Take Specific Actions Adapt to the Situation Conducting Productive Meetings Planning a Meeting What Is the Purpose of the Meeting? Who Should Attend? When Should the Meeting Be Held? Where Should the Meeting Be Held? What’s on the Agenda? Chairing a Meeting Dealing with Conflict Making a Record of Decisions and Assignments Closing the Meeting Chapter 13 Summary: Giving Presentations and Conducting Meetings Exercises Collaborative Classroom Projects Research Projects Chapter 14 Finding the Right Job Promoting Your Skills for a Successful Job Search Establish Your Personal Brand Post an Online Professional Profile Choose the Appropriate Site Craft Content for Clarity Review for Thoroughness Highlight Experience, Education, and Skills Create a Personal Website Conducting the Job Search Networking Campus Career Services Strategic Web Searches Job Advertisements Trade and Professional Journal Listings Private, Temporary, and Government Employment Agencies Internships and Co-ops Keep a Record of Your Accomplishments Direct Queries and Informational Interviews Job-Search Record Keeping Preparing an Effective Résumé Analyzing Your Background Returning Job Seekers Organizing Your Résumé The Heading Job Objective vs. Job Title and Tagline Qualifications Summary Education Employment Experience Related Skills and Abilities Honors and Activities References Portfolios Digital Formats and Media Résumés Email-Attached Résumés Applicant Tracking System Résumés Plain-Text Résumés Scannable Résumés Web Résumés Sample Résumés Writing an Effective Letter of Application Opening Paragraph Body Paragraphs Closing Paragraph Proofreading and Follow-Up Sample Letters Completing a Job or an Internship Application Form Doing Well in the Interview Before the Interview During the Interview Behavior Responses Salary Negotiations Conclusion Sending Follow-Up Correspondence Sending a Resignation Letter or Memo Chapter 14 Summary: Finding the Right Job Exercises Collaborative Classroom Projects Research Projects Part 4 Appendix Revision Guide: Sentences, Punctuation, and Mechanics Sentences Sentence Faults Run-on Sentences and Comma Splices Sentence Fragments Dangling and Misplaced Modifiers Nouns Count and Mass Nouns Articles Prepositions Pronouns Pronoun Case Determining Case Using Who or Whom Pronoun Reference Pronoun-Antecedent Agreement Person Gender Number Adjectives and Adverbs Comparatives and Superlatives Placement Usage Adjective Clauses Verbs Subject-Verb Agreement Intervening Words Inverted Word Order Collective Subjects Compound Subjects Indefinite Pronouns Relative Pronouns Singular Nouns Ending in -s Book Titles Subject Complements Voice Mood Traditional (Formal) Use of the Subjunctive Mood Contemporary (Informal) Use of the Indicative Mood Tense Helping Verbs Conditional Sentences Gerunds and Infinitives Punctuation Commas Linking Independent Clauses Introducing Elements Clauses and Phrases Words Quotations Enclosing Elements Separating Elements Items in a Series Adjectives Dates Numbers Addresses Names Using Commas with Other Punctuation Avoiding Unnecessary Commas Semicolons Colons Apostrophes Showing Possession Singular Nouns Plural Nouns Compound Nouns Coordinate Nouns Possessive Pronouns Indicating Omission Forming Plurals Quotation Marks Identifying Quotations Setting Off Words, Phrases, and Titles Words and Phrases Titles of Works Using Quotation Marks with Other Punctuation Periods Question Marks Exclamation Marks Parentheses and Brackets Hyphens Linking Modifiers Separating Prefixes and Suffixes Other Uses Dashes Ellipses Slashes Mechanics Capitalization Proper Nouns Common Nouns First Words Specific Groups Specific Places Specific Institutions, Events, and Concepts Titles of Works Professional and Personal Titles Abbreviations, Letters, and Units Numbers Words or Numerals Plurals Money Measurements Time and Dates Addresses Punctuation Documents Abbreviations Names of Organizations Measurements Personal Names and Titles Italics Foreign Words and Phrases Titles Proper Names Words, Letters, and Numerals Subheads Notes Index Index of Sample Documents
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