Wired TV: Laboring Over an Interactive Future

Title Page
......Page 3
Copyright
......Page 4
Contents......Page 5
Acknowledgments......Page 7
Introduction: When Television and New Media Work Worlds Collide - Denise Mann......Page 11
1. Authorship Up for Grabs: Decentralized Labor, Licensing, and the Management of Collaborative Creativity - Derek Johnson......Page 42
2. In the Game: The Creative and Textual Constraints of Licensed Video Games - Jonathan Gray
......Page 63
3. Going Pro: Gendered Responses to the Incorporation of Fan Labor as User-Genereated Content - Will Brooker
......Page 82
4. Labor of Love: Charting the L Word - Julie Levin Russo
......Page 108
5. The Labor Behind the Lost ARG: WGA\'s Tentative Foothold in the Digital Age - Denise Mann
......Page 128
6. Post-Network Reflexivity: Viral Marketing and Labor Management - John T. Caldwell
......Page 150
7. Fan Creep: Why Brands Suddenly Need \"Fans\" - Robert V. Kozinets
......Page 171
8. Outsourcing The Office - M. J. Clarke
......Page 186
9. Convergent Ethnicity and the Neo-Platoon Show: Recombining Difference in the Post-Network Era - Vincent Brook
......Page 207
10. Translating Telenovelas in a Neo-Network Era: Finding an Online Home for MyNetwork Soaps - Katynka Z. Martinez......Page 233
11. The Reign of the “Mothership”: Transmedia\'s Past, Present, and Possible Futures - Henry Jenkins
......Page 254
Notes on Contributors......Page 279
Index......Page 283