Wine and The Gift: From Production to Consumption

Cover
Half Title
Series Page
Title Page
Copyright Page
Dedication
Table of Contents
List of Illustrations
Series Editor Introduction
Preface
	Wine and The Gift – The Volume
	Notes
	Bibliography
Acknowledgements
List of Contributors
Chapter 1: Introduction: Wine as Gift and Commodity – An Imbricative Hybrid
	Part I: Wine as Gift
	A Wink Towards the Gift-Like
	Gifts and Giftings
	Commodities – from Exploitation to Relative Affability
	Ideal Gifting – an impossible standard?
	Ideal Gifting and Pervasive Sharing
	Conclusion
	Notes
	Bibliography
Chapter 2: The Gifting of Wine: Language, Representation and the Commodity Form
	Introduction
	Gifting Wine as Discourse
	Hierarchy and Identity
	Representation as Historical Discourse
	Conclusion
	Notes
	Bibliography
Chapter 3: On Divine Wine: Wine Gifts Between Gods and Humankind
	Introduction
	Greeks Bearing Wine Gifts
	Judaism: Yahweh’s Gift of Wine
	Wine Gifts and Christianity
	Conclusion
	Notes
	Bibliography
Chapter 4: Hospitality, Gift Economy and Commercial Folklore
	Introduction
	Burgundian Wine Festivals and the Wine-Gifting Economy
	From Place-making to Global Gifting Economy
	The Complex Sociality of Wine Gifting
	Wine Gifting Economy and Reassessing the Gift
	Conclusion
	Note
	Bibliography
Chapter 5: The Gifting of Champagne, 1850–2000: Public Performance or Personal Intimacy?
	Introduction
	Wine and The Gift – the Story So Far
	Contextualizing Champagne
	The Gifting of Champagne in the Nineteenth Century
	Charitable Giving
	Serving Society
	Treating and Bribery
	Corruption
	Romantic and Sexual Services
	Private Gifting
	Conclusions
	Note
	Bibliography
Chapter 6: Terroir Aura: Tibetan Wine as Gift in China’s Southwest
	Introduction
	Terroir Aura and Wine Gift
	Terroir Aura and Catholic Culture of Tibetan Wine
	Terroir Aura and Buddhist Culture of Tibetan Wine
	Terroir Aura and Tibetan Wine Flowing
	Conclusion
	Notes
	Bibliography
		Internet
Chapter 7: ‘Without Friends, You Don’t Exist’: The Value of Favours in Istrian Winemaking
	Favours Beyond the Market
	The Paradox of Favours
	‘It takes having been poor to know poverty’
	The Art of Getting By
	‘Without friends, you don’t exist’
	Conclusion
	Acknowledgements
	Notes
	Bibliography
Chapter 8: Gifted Winemakers and the Commerce of Wine Gifting
	Introduction
	Wine as ‘Gifted Art’
	Coopetition Between Winemakers
	‘Free’ Wine Tastings
	Prosumer Gifts
	Conclusion
	Note
	Bibliography
Chapter 9: Gifts That Pay for Themselves
	Introduction
	Post-Soviet Moldovan Wine
	Wine Gifts
	Gifts Making Markets
	Conclusion
	Acknowledgements
	Notes
	Bibliography
Chapter 10: Made to Give Away: Homemade Wine and The Gift
	Introduction
	Conceptualizing the Gift
	Amateur Winemaking
	Social Production
	Made to Give Away
	Conclusion
	Notes
	Bibliography
Chapter 11: Gifting Dynamics of Calibrating and Aligning: An Exploratory Study of Expat Chinese Wine Gifting
	Introduction
	Gifting, Wine and Chinese Consumer Behaviour
	Research Design
	Accomplishing the Gifting of Wine: Interview Findings
		Calibrating the Gift to the Giver-Recipient Relationship
		Aligning the Gift to the Recipient’s Appreciation
	Conclusion
	Appendix 1: Elicitation Activity One
	Notes
	Bibliography
Chapter 12: Spitting or Sitting: The Commodification of Wine Tasting and Drinking as a Gift in Piedmont, Italy
	Introduction
	Professional Wine Tasting
	Wine In Situ: I Produttori di Carema
	La Cooperativa: The Particularities of Carema
	From the Vineyard to the Cantina : Sharing Wine
	Affect of Tastes and Gifts
	Conclusion
	Bibliography
Chapter 13: Wine and the Gendered Self-Gift: Conceptual Considerations
	Introduction
	The Self-Gift
	Wine and the Gendered Gift Exchange
	Wine and the Gendered Self-Gift
	Conclusion
	Notes
	Bibliography
Index