Web video: making it great, getting it noticed

Cover......Page 1
Contents......Page 6
Introduction......Page 10
Chapter 1 Making Great Web Video......Page 16
 Things Change Fast on the Web......Page 17
 Keeping Your Viewers in Mind......Page 19
  You Can't Always Control What Your Audience Will See......Page 20
  Producing for a Web-Savvy Audience......Page 21
 Building a Team to Make Better Video......Page 23
 Use What You Know......Page 30
 Start with a Great Idea......Page 31
 Plan for Success......Page 33
  Ask Questions......Page 34
  A Budget Shapes and Defines Your Project......Page 35
  Put It All Together......Page 36
 Project: 15 Minutes to Your Video Online......Page 38
Chapter 2 Shooting for the Web......Page 46
 Making Video Work on the Web......Page 48
 The Gear You'll Need......Page 49
  Prosumer Cameras......Page 51
  Get the Most Out of the Camera You Have......Page 54
  Use a Tripod......Page 56
  Microphones You'll Need......Page 60
  Cables and Connectors......Page 61
  Headphones......Page 62
  Portable Hard Drives......Page 63
 Techniques for Better Web Video......Page 64
  Take Your Camera Off Autopilot......Page 65
  White Balance......Page 66
  Auto Exposure......Page 67
  Audio Limiter......Page 68
  Get Help When You Need It......Page 75
  Keep Editing in Mind While You Shoot......Page 76
  Transporting Your Equipment......Page 78
 Project: Shoot an Interview with B-roll......Page 81
Chapter 3 Shooting Events and Interviews......Page 84
 Find a Creative Approach......Page 86
  Tell a Story About the Event......Page 88
 Bringing Conferences and Meetings to Life on the Web......Page 89
  Visuals Capture the Flavor of Events......Page 90
 Working with a Venue......Page 93
 Preparing for a Location Shoot......Page 94
 Getting Optimal Event Sound......Page 95
  From the Horse's Mouth......Page 96
  Plug In to Get Good Sound......Page 97
 Let There Be Light......Page 99
  Working with a Venue's Dramatic Lighting......Page 101
  Getting the Quality of Light You Need for the Web......Page 102
 Shooting Interviews......Page 105
  Microphone Technique for Interviews......Page 107
  Using Handheld Microphones......Page 108
  Lavalier Microphones......Page 109
  Lighting Interviews......Page 110
  Working with On-Camera Lights......Page 112
  Three-Point Lighting......Page 114
 Project: Shoot an Event......Page 116
 Project: Shoot a Quick Sound Bite......Page 117
 Project: Shoot a Two-Person Interview......Page 119
Chapter 4 Videoblogs, How-to Videos, and News......Page 122
 Bringing Point of View to Your Web Video......Page 124
 Redefining the News Online......Page 128
  Rocketboom......Page 129
  Video News "Web Style"......Page 134
 Producing Informative Video......Page 136
  Developing an On-Camera Style......Page 137
  Highlighting Your Talent......Page 138
  Setting the Stage for Your Story......Page 139
  Creating Interesting Compositions......Page 140
  Scripting Information Video......Page 141
  Developing a Visual Style......Page 142
  Using Software for Video Blogging......Page 145
 Producing How-to Video......Page 146
  Using Voice-Overs and Narrations......Page 148
  Creating a Simple Storyboard......Page 149
  Maintaining Visual Continuity......Page 150
  Playing with Time......Page 151
  Showing a Process Step-by-Step......Page 152
 Project: Plan and Shoot a How-to Video......Page 155
 Project: Record a Short Commentary......Page 156
 Project: Shoot Visuals and Add Narration......Page 157
Chapter 5 TV Techniques for Better Web Video......Page 158
  Creating a Shooting Script......Page 167
  Developing a Storyboard......Page 169
  Scheduling Your Production......Page 171
  Planning a Multicamera Shoot......Page 173
  The Ten Commandments of Continuity......Page 175
  The Whole World Is Watching......Page 176
 Creating a Set for Web Video Production......Page 178
  Building a Small Studio......Page 179
  Sound......Page 180
  Mixing Sound and Video......Page 181
  Flooring......Page 182
  The Set......Page 184
  Lighting......Page 185
 Create a Booth for Interviews at an Event......Page 188
 Replacing a Background Using a Green Screen......Page 190
 Project: Shoot a Commentary Using a Green Screen Background......Page 192
 Project: Shoot a Talk Show-Style Interview with Three Cameras......Page 194
Chapter 6 Editing and Post-Production......Page 196
 Organizing Your Project......Page 197
 Video-Editing Software......Page 203
 Building and Editing Sequences......Page 206
  Knowing What to Cut......Page 207
  Compressing Time......Page 209
  Keeping Video Short for the Web......Page 210
 Techniques for Video Storytelling......Page 211
  Continuity Shapes the Story......Page 212
  The Language of Editing......Page 213
  Designing Titles and Graphics......Page 214
  Editing Sound......Page 215
 You Can't Always Fix It in Post......Page 218
 Project: Edit a Simple Sequence......Page 220
 Project: Edit a Commentary Shot with Green Screen......Page 221
 Project: Edit a Multicamera Interview......Page 224
Chapter 7 Uploading Video to the Web......Page 228
 Choosing a Video Host......Page 230
  Strategies for Choosing a Video Host......Page 234
 Understanding Encoding......Page 236
  Guidelines for Encoding Web Video......Page 249
  Setting Parameters......Page 250
  Windows Media Encoder......Page 251
  iMovie......Page 253
  QuickTime Pro......Page 255
  Final Cut Pro......Page 258
  Premiere Pro......Page 259
  Working with Large Volumes of Content......Page 261
 Project: Format Your Video for the Web......Page 262
Chapter 8 Getting Your Video Noticed......Page 264
 The Truth About Viral Video......Page 267
  The First 50,000 Views......Page 268
  Thumbnails Show Them What You've Got......Page 269
  Marketing Web Style......Page 270
  When Your Video Becomes News......Page 272
 Internet Famous......Page 273
 Your Video Web Site......Page 276
  Tips for Creating Your Video Web Page......Page 279
  Drive Traffic to Your Site......Page 280
  Tracking How You're Doing with Viewers......Page 285
 Marketing Help from Your Video Host......Page 286
  Free or Pay Video Hosting—Which Is Right for You?......Page 291
 Project: Set Up an RSS Feed for Your Video......Page 293
 Project: Create a Version of Your Video for the iPhone......Page 294
Chapter 9 Making It Pay......Page 296
 Understanding Your Audience......Page 298
 Making Advertising Work for You......Page 299
  Getting Paid for Ads......Page 300
 Selling Your Web Video......Page 305
  Sell T-Shirts and Other Tie-Ins......Page 309
 Selling Your Skills......Page 310
  Finding a Job in Web Video......Page 314
  Let Your Work Open the Door to New Opportunities......Page 317
 Making Great Video......Page 318
 Project: Identify and Target Your Audience......Page 319
 Project: Network!......Page 321
Additional Resources......Page 322
Figure Credits......Page 326
 B......Page 328
 E......Page 329
 H......Page 330
 M......Page 331
 P......Page 332
 S......Page 333
 V......Page 334
 Z......Page 336