“We Are Not Scared to Die”: Julius Malema and the New Movement for African Liberation

Cover
Series Information
Copyright Information
Dedication
Dedication 2
Table of Contents
Acknowledgments
Introduction
part I Hashtag #IAmVotingEFF
	chapter one The Economic Freedom Fighters Spice Up Politics
		South Africa’s Leading Political Parties
			The African National Congress
			The Democratic Alliance
			The Economic Freedom Fighters
		The EFF’s Ethos at the Swearing-In Ceremony
		Who Is Julius Malema?
		References
	chapter two Social Media, Protests, and the EFF Movement
		The #EFFBLM Protest in South Africa
		The EFF’s #ClicksMustFall Protests
		The #MustFall Movement
		Politics and Social Media in South Africa
		References
part II It’s Unapologetically, Julius Malema and the EFF
	chapter three The Root of Malema’s Humor
		A BBC Journalist Tries to Take on Malema
		Trevor Noah Features Malema
		Malema Questions Blond Wigs
		Black Rhetorical Humor
		Signifying: Black Rhetoric’s Master Trope
		References
	chapter four Malema’s Rhetoric Stings Like a Bee
		Signifying at Winnie Mandela’s Funeral Service
		The EFF and the Unforgettable
		State of the Nation Address
		Malema’s Rhetoric:
		Hate Speech or Freedom of Speech?
		Africa’s Tradition of Respect
		References
part III Dear Black Middle Class and Elite: “Come Back Home”
	chapter five Malema Is the Undisputed Thorn in the ANC’s Side
		A Silent Coup in South Africa
		The EFF and the ANC’s Stance on Land Redistribution
		The Spear of the Nation Has Fallen
		State Capture under an ANC Government: The Scandals
			The Gupta Scandal
			The Arms Deal Corruption Case
			The Nkandla Scandal
			The Jonas Scandal
			The VBS Scandal
			Zuma’s Resignation
		The Rejection of Apartheid Symbols
		“This was a Powerful Generation”
		References
	chapter six “Black Diamonds” in a Sea of Poverty
		Black Diamonds’ Cognitive Dissonance
		The Legacy of Apartheid
		Xenophobia and Poverty
		Remembering Sankofa
		The Black Diamond Rabbit Hole
		References
part IV It’s Real Talk: Julius Malema and His Digital Audience
	chapter seven YouTube Rhetorical Analysis on Julius Malema
		Malema’s Discourse Is Black Rhetoric
			Signifying
			Proverbs
			Call and Response
		Main Theme 1: The Legacy of Apartheid
		Main Theme 2: Showing Superior Logic through Cleverness and Urging African Unity
		Subtheme 1: Corruption in South African Politics
		Subtheme 2: Crushing White Monopoly Capital and State Capture
		Subtheme 3: Calling Out Racism
		Subtheme 4: Fighting for Land Expropriation
		Rhetorical Theory
		Aristotle
		The Rhetoric of Agitation and Control
		References
	chapter eight Audience Reaction to Malema’s Rhetoric
		Comment Theme 1: Malema, Our Black Savior
		Comment Theme 2: Malema Is Africa’s President
		Comment Theme 3: Malema’s Charismatic Leadership (Great Oratory, the Comedian, and the Inspirational One)
			Great Oratory
			The Comedian
			The Inspirational One
		Comment Theme 4: I’m Voting for the EFF
		Comment Theme 5: The ANC Is a Corrupt Sellout Party
		Comment Theme 6: Land Expropriation
		Comment Theme 7: White-on-Black Antagonism
		References
	chapter nine “We Are Not Scared of Anything”
		Malema’s Ideological Break from Mandela (and ANC Policies)
		Visiting South Africa
		Malema’s Rhetorical Style Pops, but His Message Isn’t Populist
		Social Media, Youth, and the New Movement for African Liberation
			The Gigantic One Is In All of Us
		References
Index