"A hidden, many-faceted, and urgent story."
--Booklist, *STARRED*
Should I take a multivitamin? Does vitamin C really
prevent colds? Can I get enough vitamin D from the sun?
Are dietary supplements safe? How much of each vitamin do
I need?
Most of us know nothing about vitamins. What's more, what
we think we know is harming both our personal nutrition
and our national health. By focusing on vitamins at the
expense of everything else, we've become blind to the
bigger picture: despite our belief that vitamins are an
absolute good--and the more of them, the better--vitamins
are actually small and surprisingly mysterious pieces of
a much larger nutritional puzzle. In Vitamania,
award-winning journalist Catherine Price offers a lucid
and lively journey through our cherished yet misguided
beliefs about vitamins, and reveals a straightforward,
blessedly anxiety-free path to enjoyable eating and good
health.
When vitamins were discovered a mere century ago, they
changed the destiny of the human species by preventing
and curing many terrifying diseases. Yet it wasn't long
before vitamins spread from labs of scientists into the
realm of food marketers and began to take on a life of
their own. By the end of the Second World War, vitamins
were available in forms never before seen in
nature--vitamin gum, vitamin doughnuts, even vitamin
beer--and their success showed food manufacturers that
adding synthetic vitamins to otherwise nutritionally
empty products could convince consumers that they were
healthy. The era of "vitamania," as one 1940s journalist
called it, had begun.
Though we've gained much from our embrace of vitamins,
what we've lost is a crucial sense of perspective.
Vitamins may be essential to our lives, but they are not
the only important substances in food. By buying into a
century of hype and advertising, we have accepted the
false idea that particular dietary chemicals can be used
as shortcuts to health--whether they be antioxidants or
omega-3s or, yes, vitamins. And it's our vitamin-inspired
desire for effortless shortcuts that created today's
dietary supplement industry, a veritable Wild West of
overpromising "miracle" substances that can be legally
sold without any proof that they are effective or
safe.
For the countless individuals seeking to maximize their
health and who consider vitamins to be the keys to
well-being, Price's Vitamania will be a
game-changing look into the roots of America's ongoing
nutritional confusion. Her travels to vitamin
manufacturers and food laboratories and military testing
kitchens--along with her deep dive into the history of
nutritional science-- provide a witty and dynamic
narrative arc that binds Vitamania together. The
result is a page-turning exploration of the history,
science, hype, and future of nutrition. And her ultimate
message is both inspiring and straightforward: given all
that we don't know about vitamins and nutrition, the best
way to decide what to eat is to stop obsessing and simply
embrace this uncertainty head-on.
By exposing our extraordinary psychological relationship
with vitamins and challenging us to question our beliefs,
Vitamania won't just change the way we think about
vitamins. It will change the way we think about
food.
Discover
"[Price's] investigation, full of scurvy-ridden
sailors, questionable nutritional supplements and solid
science, is both entertaining and
enlightening."