Value Shift: Why Companies Must Merge Social and Financial Imperatives to Achieve Superior Performance

Copyright......Page 5
Contents......Page 9
Preface......Page 11
1 The Turn to Values......Page 19
What's Going On?......Page 22
Risk Management......Page 26
Organizational Functioning......Page 30
Market Positioning......Page 34
Civic Positioning......Page 38
A Better Way......Page 41
Beyond Value-Free Management......Page 45
2 Does Ethics Pay?......Page 47
The New Math......Page 49
Invisible Savings......Page 54
A Positive Angle......Page 59
The Reputation Connection......Page 65
From Values to Value......Page 69
3 Time for a Reality Check......Page 73
Another Side of the Story......Page 74
A More Complicated Relationship......Page 78
A Closer Look......Page 85
The Importance of Context......Page 91
A Dynamic Relationship......Page 94
4 The Corporation’s Evolving Personality......Page 99
A Glance at History......Page 101
Theory versus Practice......Page 106
A Pervasive Presence......Page 109
A Gradual Evolution......Page 115
5 A Higher Standard......Page 125
Employee Perspectives......Page 126
Customer Perspectives......Page 127
Community Perspectives......Page 129
Investor Perspectives......Page 130
A New Performance Paradigm......Page 133
Forces of Change......Page 143
6 The New Value Proposition......Page 151
A Winning Combination......Page 152
A Better Slogan......Page 156
Learning from the Critics......Page 162
Sentimental Psychology: “It’s too late”......Page 164
Comforting Self-Delusions: “We don’t need it”......Page 167
Misleading Creation Myths: “It’s beyond our authority”......Page 172
A Tragic Non Sequitur : “It will harm the world’s poor and powerless”......Page 178
7 Performing at a Higher Level......Page 185
An Unsettling Experience......Page 186
Rethinking Alignment......Page 190
The Organizational Infrastructure......Page 194
A Comprehensive Approach......Page 199
Performance Measurement......Page 204
Compensation and Rewards......Page 205
Information and Communication......Page 206
New Project Development......Page 207
Acquisitions and Restructuring......Page 208
Category Confusion......Page 209
8 A Compass for Decision Making......Page 217
Ask, Don’t Tell......Page 219
Purpose —Will This Action Serve a Worthwhile Purpose?......Page 221
Principle —Is This Action Consistent with Relevant Principles?......Page 222
People —Does This Action Respect the Legitimate Claims of the People Likely to Be Affected?......Page 223
Putting the Compass to Work......Page 227
Correcting for Blind Spots......Page 235
Center-Driven Decision Making......Page 241
9 The Center-Driven Company......Page 245
Center-Driven Leadership......Page 246
Innovations in Workforce Restructuring......Page 249
Innovations in Managing Safety......Page 251
Innovations in Supply Chain Management......Page 253
Innovations in Battling Corruption......Page 255
Breakthrough Thinking......Page 259
Limitless Opportunity......Page 264
Appendix Emerging Standards......Page 269
Notes......Page 275
Index......Page 313
About the Author......Page 321