User research : improve product and service design and enhance your UX research

Cover
Contents
Preface and Acknowledgements
01 Introduction: why is user research so important?
	What is user research?
	Who is this book for?
	Why do user research?
	What will you learn in this book?
	References and further reading
PART ONE The fundamentals: what good research looks like
	02 Planning your user research
		When is the right time to do user research?
		Be clear what your research is about
		Planning your user research
		References and further reading
	03 Best practice in user research: who, what, why and how
		Who should be involved in your research?
		How do you get the right participants?
		Incentivizing people to take part
		Understanding the importance of observation
		Asking the right kind of questions
		Accessibility and inclusion
		References and further reading
	04 Getting the legal and ethical stuff right
		Do not skip this section!
		What is data protection?
		What is personal data?
		What is a data processor?
		What is a data controller?
		Practical things to do
		Informed consent
		Ethics in user research
		Protecting people’s privacy when you are sharing research results
		References and further reading
	05 Setting up for success
		Data management
		Communicating with participants
		Admin
		Tools and infrastructure
		References and further reading
	06 Managing user research logistics: agencies, facilities and contracts
		Logistics
		Hiring agencies, choosing facilities, signing contracts
		Part One summary
		References and further reading
PART TWO Selecting and using user research methods
	07 Usability testing: observing people doing things
		What is usability testing?
		The fundamentals of moderated usability testing
		The fundamentals of unmoderated usability testing
		Summary of usability testing
		References and further reading
	08 Content testing: what do people think your content means?
		What is good content?
		What content testing is good for
		What content testing is not good for
		Effort required to do this kind of research
		When to use content testing
		How to test the effectiveness of content
		References and further reading
	09 Card sorting: understanding how people group and relate things
		What is card sorting?
		What card sorting is good for
		What card sorting is not good for
		When to use card sorting
		Effort required to do this kind of research
		How to do card sorting
		Tools for card sorting
		Summary
		References and further reading
	10 Surveys: how to gauge a widespread user response
		What are surveys?
		What surveys are good for
		What surveys are not good for
		When to do a survey
		Effort required to do this kind of research
		How to do surveys
		Survey tools
		References and further reading
	11 User interviews: understanding people’s experience through talking to them
		What are user interviews?
		What user interviews are good for
		What user interviews are not good for
		When to do user interviews
		Effort required to do this kind of research
		How to do user interviews
		Interview tools
		References and further reading
	12 Diary studies: how to capture user research data over time
		What are diary studies?
		What diary studies are good for
		What diary studies are not good for
		When to do a diary study
		Effort required to do this kind of research
		How to do a diary study
		Diary study tools
		References and further reading
	13 Information architecture validation through tree testing: does the structure of your information work for your users?
		What is information architecture?
		What tree testing is good for
		What tree testing is not good for
		When to do tree testing
		Effort required to do this kind of research
		Tree testing tools
		References and further reading
	14 Ethnography: observing how people behave in the real world
		What is traditional ethnography?
		What ethnography is good for
		What ethnography is not good for
		When to use ethnography
		Effort required to do this kind of research
		How to do ethnography
		Extending your ethnographic reach with mobile devices
		Ethnography tools
		References and further reading
	15 Contextual inquiry: interviewing people in their own environment
		What is contextual inquiry?
		What contextual inquiry is good for
		What contextual inquiry is not good for
		When to use contextual inquiry
		Effort required to do this kind of research
		How to do contextual inquiry
		Tools
		References and further reading
	16 A/B testing: a technique to compare options
		What is A/B testing?
		What A/B testing is good for
		What A/B testing is not good for
		When to use A/B testing
		Effort required to do this kind of research
		How to do A/B testing
		Tools for A/B testing
		References and further reading
	17 Getting the best out of stakeholder workshops
		What is a stakeholder workshop?
		What stakeholder workshops are good for
		What stakeholder workshops are not good for
		When to use workshops
		Effort required to do this kind of research
		How to run a workshop
		Face-to-face workshop tools
		Digital workshop tools
		References and further reading
	18 Guerrilla research: running fast-paced research in the real world
		What is guerrilla research?
		What guerrilla research is good for
		What guerrilla research is not good for
		When to use guerrilla research
		Effort required to do this kind of research
		How to do guerrilla research
		Tools for guerrilla research
		References and further reading
	19 How to combine user research methodologies
		Where to start when advocating user research
		Common research scenarios and combining methodologies
		Part Two summary
PART THREE Analysing user research data
	20 Content analysis: understanding your qualitative data
		How to code your qualitative data
		How to do content analysis
		Advantages of content analysis
		Disadvantages of content analysis
		Analysis tools
		References and further reading
	21 Identifying themes through affinity diagramming
		How to do affinity diagramming
		Advantages of affinity diagramming
		Disadvantages of affinity diagramming
		References and further reading
	22 Thematic analysis: going beyond initial analysis
		References and further reading
	23 Agile analysis
		Face-to-face synchronous
		The rainbow spreadsheet method
		References and further reading
	24 Analysing usability data and cataloguing issues and needs
		Cataloguing issues from qualitative data
		Cataloguing issues from quantitative data
		References and further reading
	25 Analysing data to create personas to communicate user characteristics and behaviour
		What are personas?
		What to include in your personas
		How to present your personas
		A more advanced method: using activity theory to create your persona
		How many personas?
		References and further reading
	26 Analysing data to create mental models: visualizing how user think and identify opportunities
		How to create your own mental model: version one
		How to create your own mental model: version two
		References and further reading
	27 Turning findings into insights
		What are actionable insights?
		Atomic research
		Part Three summary
		References and further reading
PART FOUR UX storytelling: communicating your findings
	28 Making recommendations: how to make your research findings actionable
		What kinds of things can you recommend?
	29 Creating executive summaries and detailed reports to present results
		Report structure
	30 Using video playback to present your research results
		How to edit your user research videos
	31 Using journey and experience maps to visualize user research data
		How to create an experience map
		References and further reading
	32 Using scenarios and storyboards to represent the user journey
		How to create scenarios
		How to create storyboards
		References and further reading
	33 Using infographics to translate numerical and statistical data
		How to make effective infographics
		Making use of available tools
		References and further reading
	34 How to recommend changes to visual, interaction and information design
		Tools
		References and further reading
	Conclusion
Index