Unlocking Small Business Ideas: An Australian Guide

Cover
Half Title
Title
Copyright
Disclaimer
Contents
Introduction
Part A Unlocking an idea
	1 Turning ideas into opportunities
		Pandemic legacy
			Health and safety
			Going digital
			Buying locally
		Spotting ideas
			Product ideas
			Service ideas
			Market ideas
			Radical ideas
		Assessing commercial potential
			Potential risks
			Capturing the market
			Operating constraints
			Financial projections
		Creating a blueprint
		Summary
	2 Start-up essentials
		Legal structure
			Sole proprietorship
			Partnership
			Proprietary company
			Trust
		Australian Business Number
		Registering a name
			Choosing a name
			Company name
			Business name
			Domain name
			Trademark
		Tax File Number
		Australian Business Licence Information Service
		Premises
			Working from home
			Serviced office
			Business incubator
			Setting up commercial premises
		Insurance
			Public risk insurance
			Fire and property insurance
			Business continuation insurance
			Insuring a home-based business
		Employing staff
			Fair work system
			Occupational health and safety
			Workers’ compensation insurance
		Summary
	3 Getting help
		Professional advisers
			Legal advice
			Financial advice
			Specialist advice
		Local support
			Business mentor
			Business enterprise centre
			Trade association
		State and territory support
		Commonwealth support
		Summary
Part A Reality check: What are the risks?
	External risks
		Compliance risk
		Technology risk
		Economic risk
		Political risk
		Dependence risk
	Internal risks
		Planning risk
		Marketing risk
		Deliverable's risk
		Liquidity risk
		Personal risk
	Feedback
Part B Unlocking a marketing strategy
	4 Marketing strategy
		Understanding customers
		Finding a market niche
		Positioning a business
		Products and services
		Promotion
		Pricing
		Distribution
		Marketing mix
		Summary
	5 Traditional marketing
		In-house communications
		Publicity
		Sponsorship
		Traditional advertising
			Yellow pages
			Newspaper
				Classified ads
				Display ads
			Magazines
			Radio
			Television
			Outdoor advertising
		Personal selling
		Summary
	6 Digital marketing
		Importance of digital marketing
		Email marketing
		Social media marketing
			Types of platforms
			Popular platforms
		Marketplaces and directories
		Your own website
		Online advertising
		Mobile marketing
		Summary
Part B Reality check: Can the target market be captured?
	Anticipated demand
		Market size
		Market growth
		Market stability
		Commercial lifespan
		Spinoffs
	Market acceptance
		Need
		Recognition
		Compatibility
		Complexity
		Distribution
	Market strength
		Differentiation
		Value
		Customers
		Suppliers
		Competitors
	Feedback
Part C Unlocking an operating strategy
	7 Service operations
		Diversity and growth in services
		Promoting services
		Unique challenges
			Competition
			Pricing
		Hospitality services
			Food and beverage operations
				Food and beverage management
				Food and beverage marketing
			Accommodation operations
				Accommodation management
				Accommodation marketing
		Summary
	8 Online operations
		Virtual marketplaces
			Amazon
			eBay
			Etsy
		Merchant operations
			Finding information
			Placing an order
			Making payment
			Making delivery
			Security and privacy
		Registering a domain name
		Building a website
			Template website design
			Custom website design
		Choosing a hosting service
		Promoting a website
			Register with search engines
			Online directories
			Promoting online
				Buying banner ads
				Link advertising
				Post announcements on blogs
				Publish an e-newsletter
			Promoting offline
		Mobile devices
		Summary
	9 Retail operations
		Disruption and innovation
		Retail location
		Negotiating a lease
			Rental payments
			Lease term
			Permitted uses
		Interior layout
			Display
			Colour and lighting
		Retail operating cycle
			Purchasing
			Pricing
			Promotion
			Stock control
		Point of sale technology
		Summary
	10 Manufacturing operations
		Location
		Layout
		Production
		Outsourcing
		Stock control
		Distribution
		Summary
Part C Reality check: What are the operating constraints?
	Expertise
		Marketing expertise
		Technical expertise
		Financial expertise
		Functional expertise
		Managerial expertise
	Resources
		Financial resources
		Physical resources
		Human resources
		Critical information
		Help and assistance
	Feedback
Part D Unlocking a financial strategy
	11 Money management
		Controlling cash flow
			Profits are not cash
			Cash flow budgeting
				Step 1 forecasting sales
				Step 2 identifying cash receipts
				Step 3 identifying cash disbursements
				Step 4 determining net cash flow
				Step 5 determining the future cash position
			Credit cards and cash flow
		Accounting system
		Balance sheet
			Assets
				Current assets
				Non-current assets
			Liabilities
				Current liabilities
				Non-current liabilities
			Owner’s equity
		Income statement
			Sales revenue
			Cost of sales
			Gross profit
			Operating expenses
			Net profit before tax
			Provision for income tax
			Net profit after tax
		Analysing profitability
			Breakeven point
			Pricing decisions
			Investment decisions
			Advertising decisions
			Product line decisions
		Summary
	12 Financing and taxation
		Borrowing money
			Short-term borrowing
				Trade credit
				Overdraft
				Accounts receivable financing
				Inventory financing
				Bridging finance
			Long-term borrowing
				Personal loan
				Term loan
				Mortgage
			Shop around
		Leasing
		Equity capital
			Internal equity capital
			External equity capital
		Government grants
		Taxation
			Pay-as-you-go (PAYG)
			Goods and services tax (GST)
			Income tax
			Capital gains tax
			Fringe benefits tax
			Superannuation guarantee
			State taxes
			Facing a tax audit
		Summary
Part D Reality check: Do the financial projections make sense?
	Revenue
	Investment and financing
	Profitability
	Breakeven
	Cash flow
	Feedback
Appendix: Commercial feasibility rating
Index