Unlocking Opportunities for Growth: How to Profit from Uncertainty While Limiting Your Risk

Cover......Page 1
Contents......Page 8
About the Authors......Page 12
Foreword......Page 14
Chapter 1: Breaking the Go/No Go Vise Grip on Innovative Growth......Page 16
 Making Uncertainty Work for You......Page 18
 Managing Uncertainty......Page 20
 NPV and DCF: When and When Not to Use Them......Page 21
 Illustrative Case Study 1: Entering a Foreign Market......Page 24
 Illustrative Case Study 2: New Production Process......Page 29
 Another Source of Engineered Value: Trade or Sale of Uncertain Assets for Cash or Equity in Other Assets......Page 33
 Ergonomic Desk Project......Page 36
 Appendix: More on the Consumption Chain......Page 51
 Structuring Your Approach to Ramping Up Your Reach and Eradicating Your Risk......Page 56
 Identifying Engineering Opportunities to Increase Reach and Reduce Risk......Page 58
 Office Desk Revisited......Page 60
 Case 2: Opportunity Engineering Charting: Tasmanian Devil Project......Page 75
Chapter 5: Creating an Engineered Growth Portfolio......Page 86
 Building an Engineered Growth Portfolio......Page 88
 New Product Opportunities......Page 90
 New Market Opportunities......Page 92
 Long-Reach Opportunities......Page 95
 Growth Pathways......Page 97
 Core Enhancements......Page 99
 How to Use the Engineered Growth Portfolio......Page 101
 Appendix: Plotting Projects in the Engineered Growth Portfolio......Page 105
 Joint Ventures, Licenses, and Alliances......Page 110
 Ramping Up the Complexity......Page 113
 Scenario Planning......Page 115
 Mergers and Acquisitions......Page 118
 Entering New Markets......Page 127
 Opportunity Engineering in Major Contract Negotiations......Page 129
 Strategic Planning under Uncertainty......Page 134
 Managing Not-for-Profit Projects......Page 135
Chapter 7: Project Valuation Using EVS Software......Page 138
 R&D Project Example......Page 139
 Valuing “What If” Future Events......Page 150
 Cumulative Mass Function of EV......Page 152
 More Complex Projects......Page 155
Appendix A: The Underpinnings of the EVS Software......Page 158
Notes: EVS Formulation......Page 162
Bibliography......Page 164
 C......Page 170
 E......Page 171
 H......Page 172
 O......Page 173
 R......Page 175
 V-W-X-Y-Z......Page 176