Understanding Women's Magazines: Publishing, Markets and Readership

Book Cover......Page 1
Title......Page 4
Contents......Page 5
List of figures......Page 10
Acknowledgements......Page 12
Introduction......Page 16
Understanding women\'s magazines......Page 21
Post-Fordism, post-feminism and the \'new woman\' in late twentieth-century Britain......Page 41
The empires strike back: from Fordism to post-Fordism in the British magazine industry......Page 54
Who\'s that girl?: advertising, market research and the female consumer in the 1980s......Page 71
Seriously glamorous or glamorously serious?: working out the \'working woman\'......Page 94
\'What women want under the covers\': new markets and the \'new woman\' in the 1980s......Page 110
\'Marie Claire    c\'est moi!\': magazine editors, cultural intermediaries and the \'new middle class\'......Page 133
Desperately tweaking Susan: the business of women\'s magazines in the 1990s......Page 147
Conclusions......Page 168
Notes......Page 174
Bibliography......Page 181
Index......Page 196