Typographic Design

Foreword, Rob Carter viii     Introduction ix     1 The Evolution of Typography 1     From the origins of writing to Gutenberg   s invention of movable type 2     Typography from Gutenberg to the nineteenth century 7     The nineteenth century and the Industrial Revolution 12     Typography in the twentieth century 18     A new century and millennium begin 27     2 The Anatomy of Typography 31     Letterforms analyzed 32     The typographic font 35     Historical classification of typefaces 38     Typographic measurement 42     The type family 45     3 Legibility 49     Basic principles of legibility 50     Legibility and digital typography 60     Typographic details 62     4 The Typographic Grid 65     Background 66     Structure and space 67     Proportion 68     The square 69     Single column grids 71     Multicolumn grids 74     Modular grids 78     Improvisational structures 84     5 Syntax and Communication 85     Typographic syntax 86     Typographic space 96     Visual hierarchy 100     ABA form 106     6 The Typographic Message 111     A multidimensional language 112     Verbal/visual equations 114     Function and expression 118     7 The Evolution of Typographic Technology 121     Hand composition 122     Machine composition 123     Phototypesetting 125     Digital typesetting 128     Screen-based typography 131     8 Typography on Screen 133     Rendering type on screen 134     Reading on screen 137     Selecting typefaces 138     Legibility factors for on-screen typography 141     Web design technology 145     Structuring web pages 146     Case studies 148     9 Typography in Time and Motion 155     Background 156     Using type in time-based media 159     How type changes and moves 163     Legibility factors 167     Expression 169     10 Case Studies in Typographic Design 171     Integrating type and image in poster design 172     The U.S. National Park Service Unigrid system 176     Book design: VAS: An Opera in Flatland 179     Typographic film titles 183     Buenos Aires Underground (Subte) 186     Information design: Metropolitan World Atlas 190     A typographic program for the 17th Street Farmers    Market 194     11 Typographic Design Education 197     Letter/digit configurations 198     Urban letterform studies 198     Flowering typography 199     Inventing sign systems 199     Comparative relationships: type and image 200     Sequential typographic forms in space 201     Typography and image transformations 201     Unity of form and communication 202     Syntactic explorations using onomatopoeic terms 203     Visual structure motion studies 204     Type chronology booklet 205     Typographic hierarchy 206     Calendar deconstruction 207     Experimental compositions with found typography 208     Directional poster: from your house to the university 209     Visual organization and grid structures 209     New York Times grid analysis 210     Environmental grids 211     Banknote design 212     Observing systems in our surroundings 213     Typographic cubes 214     Blending Latin and non-Latin typographic forms 214     Type and image in the third dimension 215     Typezine: my favorite typeface 216     Typeface design: mind/machine 217     Experimental typographic system 218     Expressive typography: form amplifies message 219     Type as metaphor 219     Form and counterform, scale and proportion:    Ne var, ne yok?    220     12 Typographic Design Process 221     A traditional model 222     Exploring typographic permutations 229     Exploring typographic transformation 234     Ludd: a typographic expedition 241     Composites 249     13 Type Specimens 255     Old Style 256     Garamond 258     Additional Old Style fonts 264     Sans serif 266     Franklin Gothic 268     Univers 274     Meta 280     Futura 286     Additional sans serif fonts 292     Transitional 294     Baskerville 296     Additional transitional fonts 302     Modern 304     Bauer Bodoni 306     Additional Modern fonts 312     Egyptian 314     Serifa 316     Additional Egyptian fonts 322     Selected Decorative fonts 324     Glossary 326     Bibliography 332     Credits 334     Index 338