Type Rules!

Title page
Copyright page
Dedication
Acknowledgements
Preface
Introduction
Chapter One: A Brief History of Type
	Sounds to Symbols
	Gutenberg and Movable Type
	The Industrial Revolution and the Mechanization of Type
	Photocomposition
	Into the Digital Age
	Exercise
Chapter Two: From Metal to MAC
	What is a Font?
	Font Formats
	Hinting
	Font Management Utilities
	Exercise
Chapter Three: What Makes a Typeface Look the Way it Does?
	Parts of a Character
	Type Categories
	Exercise
Chapter Four: Selecting the Right Type for the Job
	Factors to Consider
	What Makes a Good Typeface?
	Text vs. Display
	Type Super Families and Systems
	Script, Calligraphic, and Handwriting Fonts
	When the Best Font for the Job isn’t a font
	Typographic Illustration
	Mixing it up
	Dos and Don’ts
	Exercise
Chapter Five: Formatting your Type
	Type Size
	Line Length
	Line Spacing
	Alignment
	Indents and Other Paragraph Separators
	Exercise
Chapter Six: Typographic Hierarchy and Emphasis
	Typographic Hierarchy
	Techniques for Emphasis
	Exercise
Chapter Seven: Fine-Tuning and Tweaking your Type
	Punctuation
	Visual Alignment
	Rags
	Widows and Orphans
	Exercise
Chapter Eight: Spacing Considerations
	Tracking
	Kerning
	Word Spacing
	Exercise
Chapter Nine: Finessing your Type
	Small Caps
	Initial Letters
	Swash Characters
	Alternate Characters
	Type and Color
	Exercise
Chapter Ten: Figures, Fractions, Signs, Symbols, and Dingbats
	Figures
	Fractions
	Bullets
	Registered, Trademark, and Copyright Symbols
	Accents and Accented Characters
	Parentheses, Brackets, Braces, and Angled Brackets
	Euro
	Ellipses
	Dingbats and Ornaments
	End Marks
	Exercise
Chapter Eleven: Type on the Web
	Characteristics of Type on the Web
	Web-Safe Fonts
	Web Fonts
	Smart Punctuation on the Web
	Cascading Style Sheets
	Type as Graphic
	Typographic Hierarchy on the Web
	Dos and Don’ts
	Smartphones, Tablets, E-Readers, and Other Devices
	Exercise
Chapter Twelve: Type in Motion
	Combining Type and Motion
	Basic Guidelines
	How to Get Started
	Dos and Don’ts
	Exercise
Chapter Thirteen: Designing your own Typeface
	Handwriting Fonts: A Good Place to Begin
	Three Approaches to Designing a Typeface
	Professional Guidelines
	Exercise
Appendix
	Digital Font Foundries and Distributors
	Web-Font Services
	Typographic Resources
Glossary
Bibliography
Picture Credits
Index