Transmedia television : audiences, new media, and daily life

 Content: Introduction --
 Understanding transmediality. Transmedia texts : defining transmedia storytelling --
 The transmedia industry : distribution and engagement --
 Transmedia audiences : the consequences of emergence --
 Audiences for emergent transmedia drama. Spooks internet and digital gaming : immersion and agency --
 24 : Conspiracy and the mobile phone : immersion and immediacy --
 Downloading television : agency, immediacy and the transmedia audience --
 Conclusion.
 Abstract:             Transmedia Television uses empirical audience research to explore attitudes towards the dramatic changes that television has undergone since the turn of the twenty-first century due to the development of digital technologies. It asks to what extent audiences are embracing these changes and what 'television' means in a multiplatform media landscape