Tourism in the New Europe: Perspectives on SME Policies and Practices (Advances in Tourism Research)

Cover......Page 1
Tourism in the New Europe: Perspectives on SME Policies and Practices......Page 4
Copyright page......Page 5
Contents......Page 6
List of figures......Page 8
List of tables......Page 10
Contributors......Page 12
Preface......Page 14
Introduction......Page 16
Tourism SMEs in the New Europe: An Overview......Page 18
References......Page 23
Introduction......Page 24
e-Entrepreneurship in Europe: Conceptual and Contextual Issues......Page 25
The Rise of Virtual Teams of e-Entrepreneurs......Page 27
Research Sample and Methodology......Page 29
Competitive Strategies and Virtual Team Dynamics......Page 30
e-Entrepreneurship and Virtual Team Interaction......Page 35
Competitive Advantages in Virtual Teams......Page 37
Concluding Remarks......Page 39
References......Page 40
Introduction: Tourism in The National Economy......Page 44
The Hotel and Restaurant Sector: Business Performance......Page 45
Travel Agents......Page 53
Business Environment......Page 56
Conclusions: Interpreting Economic Performance......Page 59
References......Page 61
Introduction......Page 62
The European SME Economy......Page 63
Strategic Challenges......Page 64
Gaining Competitiveness......Page 66
Strategic Imperatives......Page 67
Conclusion......Page 72
Case Study 1 — Rossini’s, Bratislava......Page 73
References......Page 74
Introduction......Page 78
What Is an Industrial District?......Page 79
Relevance of Industrial District Theory to Tourism......Page 83
Does Industrial District Theory Explain Success in Killarney Tourism?......Page 84
Size of Firms......Page 85
Strong Inter-firm Relations — Competition and Co-operation......Page 86
Social and Professional Milieu......Page 89
Conclusion......Page 90
References......Page 91
Defining Social Enterprise......Page 94
Limitations on the Development of Social Enterprises......Page 97
Social Enterprise and Its Relevance for Tourism......Page 98
Conclusions and Recommendations......Page 100
References......Page 102
Introduction......Page 104
Key Aspects of EU Policy for Tourism and Sustainability......Page 107
Rural Tourism Enterprises......Page 108
The Environmental Performance of Rural Tourism Enterprises......Page 110
Environmental Policy and Environmental Management System......Page 113
Influential Factors......Page 116
Conclusion......Page 117
References......Page 120
Introduction......Page 124
Tourism SMEs and Sustainable Regional Development......Page 125
The Knowledge of Sustainability among Tourism SMEs in Pomerania Voivodship......Page 127
How Do Tourism SMEs in Pomerania Voivodship Understand the Concept and Practice of Sustainable Tourism?......Page 128
Discussion: Knowledge, Tourism Education and Management......Page 133
Conclusions......Page 134
References......Page 135
Introduction......Page 138
The Rural-Development Perspective......Page 139
The Rural-Tourism Entrepreneur’s Perspective......Page 141
Development of the Rural Area or Rural Tourism?......Page 143
Harmonising the Perspectives?......Page 145
References......Page 146
Introduction......Page 150
Development of Entrepreneurship in Slovenia......Page 152
Development of Rural Areas Through Tourism Entrepreneurship......Page 155
Conclusion......Page 159
References......Page 160
Introduction......Page 162
Trends in the Slovak Hotel Industry......Page 163
Strategies for Small and Medium-Sized Hotels in Slovakia......Page 167
Support for Small and Medium-Sized Hotels......Page 170
References......Page 174
Introduction......Page 176
Characteristics of the Demand for Package Tours in Poland......Page 177
Characteristics of the Supply of Package Tours in Poland......Page 178
Conditions for the Effective Promotion of Package Tours......Page 179
An Assessment of the Effectiveness of Promoting Package Tours in Poland......Page 181
Towards Enhancing the Effectiveness of Promoting Package Tours in Poland......Page 184
References......Page 186
Introduction......Page 188
Relationship Marketing......Page 189
Tourism in Seville......Page 191
Characteristics of the Hotel Industry......Page 192
The Research Project......Page 193
Conclusion......Page 197
References......Page 199
Introduction......Page 202
Definitions......Page 203
Total Risk......Page 205
Small Business Owners......Page 206
The Motives......Page 207
Business Performance and Motivation......Page 209
Regression Model......Page 210
Implications for Policy......Page 211
Conclusion......Page 212
References......Page 213
Overview of SMEs in Tourism......Page 214
Public Policy Landscape......Page 216
Problems Faced by the Tourism Industry......Page 224
Concluding Remarks......Page 226
References......Page 227
Factors Stimulating the Development of Tourism SMEs......Page 230
Areas of SME Activities in the Russian Tourism Industry......Page 233
Key Problems in the Development of Tourism SMEs......Page 237
Support for Small Business Enterprises in Russia......Page 238
References......Page 240
European Tourism SMEs: Key Features......Page 242
Implications for Policy-Makers, Managers and Researchers......Page 247
References......Page 251
Author Index......Page 252
Subject Index......Page 258