The World Told and the World Shown: Multisemiotic Issues

Cover......Page 1
Contents......Page 6
List of Illustrations......Page 8
List of Tables......Page 9
List of Figures......Page 10
List of Appendices......Page 12
Acknowledgements......Page 13
Notes on Contributors......Page 15
1 Introduction. The World Told and the World Shown: Multisemiotic Issues......Page 20
Part I: Multimodal Theories: Coding the Visual......Page 28
2 Multisemiosis and Context-Based Register Typology: Registerial Variation in the Complementarity of Semiotic Systems......Page 30
3 Developing Multimodal Texture......Page 58
4 Metonymy in Visual and Audiovisual Discourse......Page 75
5 What Makes Us Laugh? Verbo-Visual Humour in Newspaper Cartoons......Page 94
6 Citizenship and Semiotics: Towards a Multimodal Analysis of Representations of the Relationship between the State and the Citizen......Page 109
Part II: Children’s Narratives and Multisemiotics......Page 124
7 On Interaction of Image and Verbal Text in a Picture Book. A Multimodal and Systemic Functional Study......Page 126
8 The Text-Image Matching: One Story, Two Textualizations......Page 143
Part III: Text and Visual Interaction in Advertising and Marketing......Page 156
9 Sequential Visual Discourse Frames......Page 158
10 A Systemic Functional Framework for the Analysis of Corporate Television Advertisements......Page 176
11 Multisemiotic Marketing and Advertising: Globalization versus Localization and the Media......Page 202
Part IV: Multisemiotics in Enacted Roles and Virtual Identities......Page 224
12 Taking the Viewer into the Field: Interaction between Visual and Verbal Representation in a Television Earth Sciences Documentary......Page 226
13 Developing the Metafunctional Framework for Analysing Multimodal Hypertextual Identity Construction......Page 239
Part V: Integrating Text, Visual and Space Multimodally......Page 262
14 From Musing to Amusing: Semogenesis and Western Museums......Page 264
15 Floods and Fidget Wheels: A Comparative Systemic Functional Analysis of Slessor’s ‘Five Bells’ and Olsen’s ‘Salute to Five Bells’......Page 285
C......Page 308
I......Page 309
M......Page 310
S......Page 311
V......Page 312