ویرایش:  
نویسندگان: Rebecca Lieb  
سری:  
ISBN (شابک) : 0789738317, 9780789738318 
ناشر: Que Publishing 
سال نشر: 2009 
تعداد صفحات: 224
[225] 
زبان: English 
فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود) 
حجم فایل: 813 Kb 

قیمت کتاب (تومان) : 37,000

“Rebecca’s book is chapter-by-chapter gold for anyone who needs to understand how we find information on the Web.”

Kevin M. Ryan, Motivity Marketing, Inc., and Chairman of Search Engine Strategies Advisory Board

 

In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn't deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you're running, or what your goals are.

 

You will learn how to set realistic goals for search optimization... attract qualified traffic, not just "any" site visitors... incorporate search engine optimization into both new sites and redesigns... write for users... implement search-friendly content management... avoid problems with rich content technologies such as Flash and AJAX... create metatags that actually work... use public relations, blogging, and other techniques to drive traffic... budget and manage search optimization projects... and much more. 

 

This book reveals 51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES and bite-size, easy-to-use advice that gets results including

 

• The truth about page rankings
• The truth about best SEO practices and SEO no-no’s
• The truth about link love, keywords, and tags

 Introduction     vii

Foreword by Fredrick Marckini     ix

 

Part I: The Basics of Search

Truth 1: Getting noticed by spiders, robots, and crawlers     1

Truth 2: Learn to do the Google dance     5

Truth 3: It's not about traffic―it's about qualified traffic     9

Truth 4: Your reputation is on the line     13

Part II: The Truth About Being Site-Specific

Truth 5: SEO is an ongoing project, not set-it-and-forget-it     17

Truth 6: SEO is not an afterthought     21

Truth 7: SEO results aren't immediate or lasting     25

Truth 8: You don't have a homepage anymore     29

Truth 9: Think like a publisher, even if you're not     33

Truth 10: Site and page design count     37

Truth 11: Write for users and search engines will follow     41

Truth 12: Keywords are key     45

Truth 13: Use analytics and keyword research tools     49

Truth 14: Site stats share the bad news, too     53

Truth 15: Think twice about hot new technologies     57

Truth 16: Content management systems matter―a lot     67

Part III: Tag, You're It!

Truth 17: What's in a title? Everything…     65

Truth 18: The relative importance of meta tags     71

Truth 19: Tag images, audio, video, and other media     75

Part IV: The Truth About Links

Truth 20: Some links are more equal than others     79

Truth 21: Building links through online directories     83

Truth 22: Using SEO PR as a link strategy     87

Truth 23: The jury is out on paid links     91

Truth 24: Share and share alike: Reciprocal linking     95

Truth 25: Ads are links, too     99

Truth 26: Build your site in a good neighborhood     103

Truth 27: Blogs are a terrific link strategy     107

Truth 28: Putting the kibosh on link love with nofollow links     111

Part V: You Call That a Search Engine?

Truth 29: Search is going vertical     115

Truth 30: Everyone is local somewhere     119

Truth 31: Get listed to get vertical     125

Truth 32: Optimize off-site searches     129

Truth 33: Universal search and personalized search     133

Part VI: Get a Social Life

Truth 34: Blogs are built for SEO     137

Truth 35: RSS feeds "feed" SEO efforts     141

Truth 36: Users will create content for you     145

Truth 37: Tag images, video, links, and other media     149

Part VII: Search Ranking

Truth 38: Being #1 ain't what it used to be     153

Truth 39: Don't live and die by PageRank     157

Truth 40: Wag the long tail     161

Part VIII: The Truth About SEO Management

Truth 41: In-house or outsource?     165

Truth 42: Hiring a great search professional     169

Truth 43: Great SEOs sweat the small stuff     173

Part IX: Don't Be Evil

Truth 44: Beware blackhat SEO     177

Truth 45: Search engines frown on keyword stuffing and spam     181

Truth 46: Don't cultivate link farms     185

Truth 47: It's very difficult to get unbanned     189

Truth 48: Moving to a new domain is stressful     193

Part X: Going Beyond

Truth 49: Global SEO     197

Truth 50: Mobile SEO is more important than ever     201

Truth 51: Sometimes you don't want to be found     205

About the Author     208

 

Note: Appendix A is available for free and located online at www.informit.com/title/9780789738318 within the Downloads tab.

 

Contents
Foreword
Introduction
Part I: The Basics of Search
	TRUTH 1 Getting noticed by spiders, robots, and crawlers
	TRUTH 2 Learn to do the Google dance
	TRUTH 3 It’s not about traffic—it’s about qualified traffic
	TRUTH 4 Your reputation is on the line
Part II: The Truth About Being Site-Specific
	TRUTH 5 SEO is an ongoing project, not set-it-and-forget-it
	TRUTH 6 SEO is not an afterthought
	TRUTH 7 SEO results aren’t immediate or lasting
	TRUTH 8 You don’t have a homepage anymore
	TRUTH 9 Think like a publisher, even if you’re not
	TRUTH 10 Site and page design count
	TRUTH 11 Write for users and search engines will follow
	TRUTH 12 Keywords are key
	TRUTH 13 Use analytics and keyword research tools
	TRUTH 14 Site stats share the bad news, too
	TRUTH 15 Think twice about hot new technologies
	TRUTH 16 Content management systems matter—a lot
Part III: Tag, You’re It!
	TRUTH 17 What’s in a title? Everything…
	TRUTH 18 The relative importance of meta tags
	TRUTH 19 Tag images, audio, video, and other media
Part IV: The Truth About Links
	TRUTH 20 Some links are more equal than others
	TRUTH 21 Building links through online directories
	TRUTH 22 Using SEO PR as a link strategy
	TRUTH 23 The jury is out on paid links
	TRUTH 24 Share and share alike: Reciprocal linking
	TRUTH 25 Ads are links, too
	TRUTH 26 Build your site in a good neighborhood
	TRUTH 27 Blogs are a terrific link strategy
	TRUTH 28 Putting the kibosh on link love with nofollow links
Part V: You Call That a Search Engine?
	TRUTH 29 Search is going vertical
	TRUTH 30 Everyone is local somewhere
	TRUTH 31 Get listed to get vertical
	TRUTH 32 Optimize off-site searches
	TRUTH 33 Universal search and personalized search
Part VI: Get a Social Life
	TRUTH 34 Blogs are built for SEO
	TRUTH 35 RSS feeds “feed” SEO efforts
	TRUTH 36 Users will create content for you
	TRUTH 37 Tag images, video, links, and other media
Part VII: Search Ranking
	TRUTH 38 Being #1 ain’t what it used to be
	TRUTH 39 Don’t live and die by PageRank
	TRUTH 40 Wag the long tail
Part VIII: The Truth About SEO Management
	TRUTH 41 In-house or outsource?
	TRUTH 42 Hiring a great search professional
	TRUTH 43 Great SEOs sweat the small stuff
Part IX: Don’t Be Evil
	TRUTH 44 Beware blackhat SEO
	TRUTH 45 Search engines frown on keyword stuffing and spam
	TRUTH 46 Don’t cultivate link farms
	TRUTH 47 It’s very difficult to get unbanned
	TRUTH 48 Moving to a new domain is stressful
Part X: Going Beyond
	TRUTH 49 Global SEO
	TRUTH 50 Mobile SEO is more important than ever
	TRUTH 51 Sometimes you don’t want to be found
About the Author