The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference

Front Matter....Pages i-lxi
Analyzing Mental Representations in Marketing: the Contribution of Cognitive Mapping....Pages 1-1
Interpretation of Logistic Regression Models in Marketing Journals....Pages 2-2
“Tried and True” or “Cutting Edge”: Use of Data Analytical Techniques in Marketing Research....Pages 3-3
Social Media Applications for Marketing Educators....Pages 4-4
Stadium Atmosphere: Concept and Measurement....Pages 5-5
Resident Involvement: The Case of World Cup 2010....Pages 6-6
University Branding: The Contribution of Intercollegiate Athletics....Pages 7-7
Marketing Internships: Expectations and Perceptions of Students and Internship Providers....Pages 8-8
Trust in Preparation of University-Industry (UI)-Collaboration: Outcomes From a Course with Focus on Developing Businesslike Capabilities....Pages 9-12
Measuring Academic Emotions in Experiential Learning Using Qualitative and Physiological Data....Pages 13-13
Match/Mismatch in The College Service-Learning Experience: Influence on Attitudes, Satisfaction, and Volunteer Intentions....Pages 14-14
Untying the Bond With Own Possessions for Resale: The Influences of Resale Knowledge and Endowment Effect....Pages 15-18
Gift or Gift Card? Symbolic Interactionism in Gift Exchange....Pages 19-19
Social Safety or Saving Time? An Empirical Study in Giving Gift Cards....Pages 20-20
The Effect of Acculturation on Ethnic Minority Consumers’ Self-Gift Behavior....Pages 21-21
Internationalization of Remote Service Technologies - A Three Country Study on Perception, Adaption and Relationship Marketing....Pages 22-22
Factors Influencing African Postgraduate International Students’ Choice of South Africa as a Study Destination....Pages 23-23
Host Country Institutional Factors as Determinants of Direct Selling Industry Success....Pages 24-24
Materialism, Conspicuous Consumption and American Hip-Hop Subculture....Pages 25-25
Financing Social Marketing Programs Through Sponsorship: Implications for Evaluation....Pages 26-30
The Development and Management of Organizational Partner Orientation....Pages 31-31
Can Consumers Forgo the Need to Touch Products? An Examination of the Compensatory Role of Moods....Pages 32-32
Is This What i Think it is? The Frontal Lobe and Influences on Taste....Pages 33-35
I Know it But i Want to Touch it: Does Brand Familiarity Compensate Need for Touch?....Pages 36-36
Antecedents and Consequences of Salesperson Identification with the Brand and the Company....Pages 37-37
Marketing Innovation and Externalities: The Case of the Chilean Wine Cluster....Pages 38-38
Marketing Practices and Performance in a Post-Crisis Scenario....Pages 39-39
Young Consumers within a Marketplace Surrounded by Technologies: Understanding the Domain of Teenage Consumers Vulnerability....Pages 40-40
What do Consumers Think of Neuromarketing?: An Exploratory Investigation of Consumers’ Perceptions of Neuromarketing Ethics and the Associated Implications....Pages 41-41
Consumer use of the Internet and the Knowledge Gap in Healthcare....Pages 42-42
Examining the Influence of Parents Versus Peers on Gen Y Internet Ethical Attitudes....Pages 43-43
Key Account Management Orientation and its Impact on Company’s Performance – An Empirical Study....Pages 44-47
Transactional, Project-Based and Ongoing Service Delivery in the B2B Context....Pages 48-51
Dyadic Operationalization in Business Marketing....Pages 52-55
A Measure for Customer Reference Marketing....Pages 56-60
The Effect of Interpersonal Counterproductive Behavior on the Performance of New Product Development Teams....Pages 61-61
Which Dimensions of Product Design Drive Shareholder Value? The Role of Aesthetic, Ergonomic, and Symbolic Value....Pages 62-62
Determining the Best Launch Time for New Products with Risk Considerations in a Competitive Market Situation....Pages 63-63
Toward Brand Loyalty: Two Bridges of Brand and Customer Relationship Quality....Pages 64-67
Trial-Attitude Formation for a Green Product....Pages 69-69
In Brands that are Proclaimed Sustainable, Consumers do not trust....Pages 70-70
The Application of Value Co-Creation in Advancing Solutions to Sustainable Consumption....Pages 71-74
Does the Green Shoe Fit? Examining Consumer Perceptions of Fit and CSR Activities....Pages 75-75
E-Projects: Global Virtual Student Teams....Pages 76-76
Mindful Consumption as Marketing Competitive Advantage: The Strength of Ideology Toward the Purchase Decision....Pages 77-81
Factors Affecting the Acceptance of Green Products....Pages 82-86
Paying Premium Prices for Sustainable Tourism: An Investigation of Some Antecedents....Pages 87-87
What Drives Consumers in Eco-Fashion? A Means-End Approach to Building Meaningful Segments of Green Consumer Types....Pages 88-88
Understanding Determinant Factors of Firm Performance: A Time Path Analysis of the Auto-Industry....Pages 89-93
The Good Ones Go Into the Pot, the Bad Ones Go Into Your Crop: How to Identify Inaccurate Response Behavior in Online Marketing Research....Pages 94-94
Surveys Go 3D: Using Virtual Worlds to Innovate in Marketing Research....Pages 95-95
Cross-Functional Activities - Do They Really Reduce Inter-Functional Conflict Between Sales and Marketing?....Pages 96-96
Sources of Intraorganizational Conflict: a Sales Perspective....Pages 97-101
Salesperson’s Personality and the Relationship Quality Differences Between Customers and Friends....Pages 102-104
Salesperson Nonverbal Cue Emulation and Customer Perceptions: Conceptual Foundations and Proposed Research Program....Pages 105-105
Consumer Perceptions of Advertising Appeals: Hard-Sell and Soft-Sell Revisited....Pages 106-110
Advertising Strategies for Charities....Pages 111-111
Do Consumers Seek for Prestige? Development of the Need for Prestige Scale....Pages 112-112
What Keeps Consumers from Buying Counterfeits? The Role of Risk as an Obstacle to Purchasing Pirated Products....Pages 113-113
“The Good Life”: Individual Well - Being and its Relationship with Materialism....Pages 114-118
The Process of Consumer-Brand Engagement: A Grounded Theory Approach....Pages 119-122
Antecedents and Consequences of the Gap Between Perceived and Actual Quality of Brands....Pages 123-123
The Role of Gay Identity in Gay Consumers’ Evaluations of Gendered Brands....Pages 124-124
Do Coordination Flexibility and Market Orientation Leverage Entrepreneurial Strategy to Predict Export Sales Performance?....Pages 125-125
Sequential vs Simultaneous Rollouts: Contingent Effects of Product Innovativeness and Order of Entry....Pages 126-128
Export Knowledge Absorption and SMEs’ International Performance....Pages 129-129
Structural Factors Associated with the Export Performance of Manufacturing Firms....Pages 130-134
 Guanxi Meets Western Banking Systems: Trust, Bonding, and Commitment in the Context of Consumer Acculturation....Pages 135-135
Cross-Generational Perceptions of Disciplining and the Implications for the Sustainability of Disciplining Practices of Service Providers....Pages 136-138
Overall Customer Satisfaction: A Case Study of the Bangladesh Banking Sector....Pages 139-141
Service in the Hospitality Industry: A Chinese and American Comparison of Failures and Recovery Strategies....Pages 142-142
The Influence of Mental Models of Customer Service on Employee Engagement....Pages 143-143
The Influence of Service Guarantees on Firm Performance....Pages 144-144
When the Service Encounter Becomes a Source of Boredom: A Customer Demands-Resources Model of Service Employees’ Boreout....Pages 145-145
Integrative Business Education Focused on the Environment: A Description of the Sophomore Scholars Program, its Effects on Academic Performance, and the Regulatory Focus of its Participants....Pages 146-146
Exploring the Effect of an Instruction to be Creative on Problem Solving in the Classroom....Pages 147-147
Social Media and Students’ Achievement: The Role of Culture and Personality....Pages 148-152
Stress and Brand Choices During Purchasing Process in Mexico....Pages 153-153
When Local Brands are Better? The Moderator Role of Self-Construal on Identification with Global or Local Brands....Pages 154-154
Consumer Spent Bigger Than Needed: Explaining Mobile Phone Plan-Choice Biases....Pages 155-159
Consumers in a Turbulent Economy: Normative, Egoistic and Economic Antecedents to Store (DIS)Loyalty and Store-Brand Proneness....Pages 160-160
Responsibly Yours: Marketing Sustainability in Retail....Pages 161-161
Some Preliminary Evidence for the Effect of Employee Satisfaction on Relational Switching Costs....Pages 162-164
You Know you’ve Got to, Express Yourself: A Comparative Study of Self-Expression Through Brand, Women in Six Asian Nations....Pages 165-165
Co-Branding Strategies Applied to High-Tech Products and Luxury Brands: A Cross-Cultural Perspective....Pages 166-166
Religiously Motivated Consumer Boycott: The Impact on Brand Image, Product Judgment and Customer Loyalty....Pages 167-167
Priming Effect Across Modalities and Influence of Processing Fluency on AD Designs....Pages 168-168
Crisis Management Advertising Effectiveness: The Impact of Psychological Ownership and Message Abstractness....Pages 169-169
No Clipping, No Printing Required: Antecedents of Consumers’ Intention to use SMS Coupons....Pages 170-170
Signaling Quality Across Different Stages of the Organizational Life Cycle....Pages 171-171
Building an Adaptive Sales Force Through Sales Control Synergies....Pages 172-172
Managers’ Perceptions of the Effectiveness of Cash vs. Non-Cash Awards for Sales and Customer Service Employees....Pages 173-174
Antecedents of Salesperson’s Performance: Sales Unit’s Absorptive Capacity, LMX and Salesperson’s Trust and Goal Commitment....Pages 175-175
Disentangling Individual and Contextual Shopping Motivations....Pages 176-180
Understanding the Negative Aspects of Role Shopping....Pages 181-181
Service Convenience Determinants of Consumer Continual Intention for Group Buying....Pages 182-185
A Re-Examination of the Nature of the Service Satisfaction and Customer Loyalty Relationship Through the Lens of Attribution Theory....Pages 186-186
Service Quality, Customer Satisfaction, Value and Loyalty: An Empirical Investigation of the Airline Services Industry....Pages 187-187
The Influence of Service Guarantees on Firm Performance....Pages 188-188
The Landscape as an Integrative Aspect of Tourism for the State of Colima and its Risk Factor Implications: Seeking Collaboration Between Parties Involved with Colima’s Volcano.....Pages 189-194
Use of Archetypes in the Colombian Fashion Industry....Pages 195-195
Co-Creation of Value in the Brazilian Private Higher Educational Service....Pages 196-196
Electricity Demand Management in a Brazilian B-To-B Domain: Characteristics, Explanation, and Simulation....Pages 197-197
Sales Research: Where is the Cutting Edge?....Pages 198-198
Binding Experiences: The Role of Consumer’s Brand Engagement in Self-Concept on the Relationship Between Brand Experiences and Emotional Attachment....Pages 199-203
Diy Consumers and Retailers: An Exploratory Study on Value Creation in the Do-It-Yourself Industry....Pages 204-204
The Effects of Self-Construal and Task Difficulty on Consumer Attributions of Firm Effort: Implications for Cocreation....Pages 205-205
Order Effects of Sampling Experiential Products: The Role of Product Similarity....Pages 206-206
Emerging Markets: Service Quality Versus Value in Russia....Pages 207-207
International Market Segmentation as Practice....Pages 208-208
Managerialism in the Classroom: Quitting or Resisting?....Pages 209-209
The Student as a Practitioner: An Activity Theory Approach for Student Participation in Higher Education in Colombia....Pages 210-210
Using Simulator Markstrat in Marketing Planning Courses in Brazil....Pages 211-211
A New Business School Model: Relevance of Management Education in Colombia....Pages 212-216
Reference Letters for Students: A Legal Trap for the Uninformed Marketing Educator....Pages 217-217
Determinants of Successful Ph.D. Student Placement in Faculty Positions: the Mediating Role of Publication Record....Pages 218-218
It is Relevant, Isn’t it? On the Influence of Prior Experience on a Joint Relevance Evaluation Between Marketing Scholars and Practitioners....Pages 219-219
Readability and Usefulness: Do the top 100 MBA Mission Statements say Anything?....Pages 220-220
Price Dispersion in the Airline Industry: A Conceptual Framework and Empirical Analysis....Pages 221-221
Do Customers Prefer Many Tariff Options? The Role of Perceived Costs and Benefits of Variety in Pricing....Pages 222-222
Internet Product Prices in Emerging Economies....Pages 223-223
Learning Personal Selling Through Cognitive Apprenticeship: Creating More Authentic Instruction Through the UA Sales Lab....Pages 224-224
A Comparison of the Readability of Marketing Reserch Textbooks and Commercial Marketing Research White Papers....Pages 225-225
“One Size Fits all in the Global Marketing Classroom…Not Really” Impact of Students’ National Culture and Acculturation Levels....Pages 226-226
Choice and Conflict Between Sacred and Secular Music: A Conversation Piece for Teaching Marketing Ethics....Pages 227-229
Does Market Orientation Drive New Product Performance? The Mediating Role of Project-Level Information Sharing Capabilities....Pages 230-230
Market Orientation, Business Strategy and Firm Performance: The Moderating Effects of Managers’ Personal Values....Pages 231-231
Gaining Superior Business Performance from Market Orientation: The Mediating Role of the Core Business Process Capabilities....Pages 232-232
The use of Sustainable Country Images in Organisational Branding....Pages 233-233
Factors Affecting Country Brand Equity: A Business Perspective....Pages 234-234
Country Image and Brand Image: An International Investigation of Made in Italy....Pages 235-235
Liability of Localness and Cross-Cultural Variance in Conspicuous Consumption: The Case of the Global Automotive Industry....Pages 236-236
Three-Dimensional Customer Commitment Model: Investigating its Impact on Loyalty Relational Outcomes....Pages 237-237
Preventing Customers from Running Away! Exploring Generalized Additive Models for Customer Churn Prediction....Pages 238-238
‘I will if You will’: The Effect of Social Network Ties on the Adoption of Mobile Applications....Pages 239-239
Technology Cluster Effect as Moderator in the Technology Acceptance Model: The Case of Text Messaging and Wig Mobile Banking Adoption....Pages 240-240
The Natives are Restless: The Effect of Age And Interativity on Consumer Response to Digital Information Products....Pages 241-241
Trust and New B2B Technologies: An Empirical Study Identifying the Trust Issues Related to the Adoption Rates of New Technology....Pages 242-246
Country Resources, Country Image and Tourism: A Panel Data Analysis....Pages 247-247
Seeking Country of Origin Information as an Indicator of Social Status to Make Egoistical Purchase Decisions....Pages 248-250
Do you Really Want to Eat More Healthy or do you Just Want to Look Good? How Different Motives Influence the Healthy Food Decision....Pages 251-251
The Effects of Natural Cigarette Descriptors on Adolescents’ Brand-Related Beliefs, Attitudes, and Intentions....Pages 252-252
Collective and Perceived Normative Influences on Intention to Smoke Across the European Union Member States: A Multilevel Examination....Pages 253-253
Understanding the External Benefits of Consumption of Goods and Services that Might Contribute to HIV/Aids Control....Pages 254-258
Attitudinal Determinants of Recycling Behavior: At Home and on Vacation....Pages 259-259
The Domain of Sustainable Marketing: A Framework and Research Agenda....Pages 260-263
Marketing Managers’ Motivations Toward Moderation of Consumption....Pages 264-264
Farmers’ Markets and Sustainability Issues: A Review, Assessment and Research Agenda....Pages 265-265
Entrepreneurial Marketing and its Antecedent: An Empirical Investigation of the Role of Entrepreneurial Orientation....Pages 266-266
Influence of Entrepreneurial Motivations on Strategic Business Decisions....Pages 267-267
Towards the Development of Classificational Schemata in Entrepreneurial Marketing....Pages 268-268
On Breeds, Tricks, and Age: The Case of Small Business Growth and Market Choice Strategy....Pages 269-269
What Alliance Partners are Trustworthy? The Roles of Governance and Organizational Culture....Pages 270-270
Configuration Theory Assessment of Business Relationships....Pages 271-271
It all Comes Down to Icare....Pages 272-272
Getting Over Yourself: Struggles, Triumphs, and Failures in Marketing Education....Pages 273-273
Engaging Students in Their Learning: Analyzing the Role of Diverse Teaching Innovations....Pages 274-274
How I Teach 1200 Students out of a 150 Seat Classroom: Pro’s and Con’s....Pages 275-275
The Effects of Advertising Evoked Vicarious Nostalgia on Brand Heritage....Pages 276-276
 Can you Hear me Now ? Antecedents of Slogan Recall....Pages 277-277
Advertising Relevance: Categorization and a Case for Scale Development....Pages 278-280
Your Best Buddy — The Case of Toyota South Africa....Pages 281-281
Exploring Self-Brand Connection in The Social Media Context: The Case of Twitter....Pages 282-282
Why a few Social Networking Sites Succeed While Many Fail....Pages 283-285
Convexity Neglect in Consumer Decision Making....Pages 286-286
Understanding the Fundamental Mechanisms of Origin-Based Brand Value Creation: An Empirical Analysis....Pages 287-291
Ethnocentrism and Consumer Ethnocentrism (CETT): The Role or Perceived Threat and Social Capital....Pages 292-292
The Effect of Stereotype Incongruent Information on Consumers’ Evaluations: Does Favorable Foreign Product Mean Favorable Country of Origin?....Pages 293-293
Considering Theory in Cross-Functional Relationships: Looking Out to Look In....Pages 294-294
On the Innovation Consequences of Market Orientation....Pages 295-295
The Impact of Technology on Marketing - Introducing a New Marketing DNA....Pages 296-300
Identity Construction in Online Communities: Implications for Customer Engagement Behaviours....Pages 301-301
Investigating Sources of Creativity in the Fashion Industry: Make, buy or Steal....Pages 302-304
Marketing of Business Sustainability: A Case Illustration Beyond Corporate Boundaries....Pages 305-305
Competition-Motivated Sustainability: When Corporate Social Responsibility Increases Marketing’s Effect on Firm Performance....Pages 306-306
The Strategic Agenda of Corporate Europe: Sustainability or Not?....Pages 307-309
Can Sustainability be Achieved by Effective Branding of a Place?....Pages 310-310
The Changing Role of Salespeople and Consequences for Required Capabilities: A Review and Empirical Exploration....Pages 311-314
Outperforming Whom? A Multi-Level Study of How Performance-Prove Goal Orientation Manifests in Sales Performance in a Context of Shared Team Identification....Pages 315-315
Beyond Performance: The Reseller Salesperson as Brand Evangelist....Pages 316-316
The Franchise Dilemma: Agent Motivations, Contracting, and Opportunism in Hybrid Governance....Pages 317-317
The Value Relevance of Chief Marketing Officers for the IPO of Startups....Pages 318-318
Entrepreneurial Marketing in Small Firms: A Comparative Study of Small Software Technology Firms in Central Finland, Wales, UK and Silicon Valley, US....Pages 319-319
Market-Driven Innovation Capability and Financial Performance: Moderating Effect of Environmental Turbulence....Pages 320-320
Market Environment as a Source of Information: The Effects of Uncertainty on Intended and Realised Marketing Strategy....Pages 321-325
Exploring Outcomes of Different Layers of an Innovation-Oriented Culture in Uncertain Environments: Insights from a Multisource Data Analysis....Pages 326-326
Creativity and Innovation for New Technology Ventures....Pages 327-327
The Consumption-System Wireless Telecommunications and the Perceived Value - Loyalty Intentions Link....Pages 328-328
The Role of Creative Awards in the Advertising Industry: A Signaling Perspective....Pages 329-329
The Effect of Word of Mouth on Inbound Tourists’ Decision for Traveling to Islamic Destinations (The Case of Isfahan as a Tourist Destination in Iran)....Pages 330-334
Immigrants’ Approaches to Shopping: The Role of Acculturation in Determining Hispanics’ Consumer Decision Making Styles (CDMS)....Pages 335-335
Customer Dissatisfaction and Retaliatory Behavior: The Moderating Effect of Consumer Participation....Pages 336-336
Luxe-Bargain Shopping: Relationships Among Perceived Values, Satisfaction, and Future Intentions....Pages 337-337
The Boycott of Offshoring Companies. How the fit Between the Consumers’ Home Country and the Company’s Origin Influences the Boycott Decision....Pages 338-338
Consumer Boycotts in International Marketing: A Multidisciplinary Assessment and Review....Pages 339-339
Consumer Animosity: A Comparative Perspective....Pages 340-340
Effects of Country Culture on the use of Signals in the Motion Picture Industry: A Hierarchical Growth Modeling Approach....Pages 341-341
The Role of Cultural Context in the Implementation of Market Orientation: Insights from the Cumulative Evidence....Pages 342-342
What Triggers Pro-Environmental Behavior Cross-Culturally? An Empirical Investigation in Five Nations....Pages 343-343
Customers are Seldom Customers: Customer Designations as Labels and their Implications for Marketing Strategy....Pages 344-344
Consumer Identities: Carnism Versus Veganism....Pages 345-345
Narcissism’S Mediation on Propensity to Shop Green....Pages 346-346
Suggestions are Welcome: Provider Responses to Unsolicted Advice Feedback....Pages 347-347
An Examination of the Real Effect of Country-Of-Origin on Percieved Quality: A Product Category Approach....Pages 348-348
The Effect of Age, Gender and Consumer Susceptibility in Purchase Recommendations: An Analysis of Three Different Recommendation Settings....Pages 349-349
The Influence of Regular Sports Participation on Consumer Psychology: Implications for Marketing Sports Participation to American Society....Pages 350-350
The Role of Modularity in Providing Corporation-To-Corporation Solutions: A Knowledge-Based View....Pages 351-351
The Relationship Between Supplier Development and Firm Performance: Utilizing the Market-Based Asset Framework....Pages 352-352
Linking Supply Chain Visibility to Firm Performance: An Empirical Investigation....Pages 353-353
Corporate Sustainability: A Framework to Guide Academic Research and Corporate Practice....Pages 354-354
Topic Sensitivity: Implications for Web-Based Surveys....Pages 355-358
Modeling the Influence of Changes in Consumer Reservation Price Structure on Inter-Tier Retail Competition....Pages 359-359
Do signs Matter? Consumers’ Cognitive, Affective, and Behavioral Responses Toward Exterior Retail Store Signage....Pages 360-360
Influence of Organizational Learning on Trust in Strategic Supply Chains....Pages 361-361
A Theory of Captive Relationships in Distribution Channels....Pages 362-362
Performance Outcomes in Learning Oriented Supply Chains: Explicating the Role of Process Capabilities....Pages 363-363
Factors Affecting Choice of Informational vs. Transactoinal Websites: An Examination in an Emerging Market....Pages 364-364
Consumer Evaluation of Search Advertising and Search Engine Effectiveness: The Role of Frustration....Pages 365-365
The Impact of Emotions on the Effectiveness of Viral Marketing Campaigns....Pages 366-366
Authenticity in Online Communications: Examining Antecedents and Consequences....Pages 367-367
Building Brand Commitment in Virtual Brand Communities....Pages 368-368
Antecedents of Virtual Community Participation: An Empirical Investigation....Pages 369-371
Promoting Higher Education Institutions Through Facebook....Pages 372-374
Sorting the Wheat from the Chat: Influence in Social Networks....Pages 375-379
Remote Service Technologies - A Framework and Factors Influencing Adoption in B2B Relationships....Pages 380-382
The Secret of Service Innovativeness – A Comparative Investigation of Different Modes of Customer Involvement....Pages 383-383
Technology-Dominant Service Interfaces: Challenges, CRM, and Key I.T. Capabilities....Pages 384-384
Course Management System: Moodle....Pages 385-385
A Cross-National Comparison of U.S. and Turkish Consumer Satisfaction with Dental Care Services....Pages 386-386
Emic and Etic Cross-Cultural Scale Development....Pages 387-387
Gender, Self, and Brand: A Cross-Cultural Study on Gender Identity and Consumerbased Brand Equity....Pages 388-388
Consumption of Extremity: Cultural Proliferation of Hyper-Authenticity and the Corollary....Pages 389-389
Seeking Distinction Through Snobbery in the Context of Luxury Markets....Pages 390-390
Narcissistic Pro-Environmental Behavior....Pages 391-391
Revisiting Store Brand Proneness: Identifying Generic, Store-Specific, Category-Specific and Brand-Specific Determinants of Store Brand Proneness....Pages 392-392
An Exploratory Study of Consumer Attitudes Toward Mobile Coupons in Relationship Marketing....Pages 393-393
Sitcoms may Make you Laugh and Change your Behavior....Pages 394-394
Green Labels, Perceived Benefits, and Purchase Decisions: An Examination of Sustainability from the Consumer’s Perspective....Pages 395-395
Experimental Insights into the Advertising Effectiveness of the Integration of Videos in E-Mails....Pages 396-396
Managing the New Media: Tools for Brand Management in Social Media....Pages 397-397
Drawing Meaning from Online User Discussions About Brands: A Study of Comments in Response to Luxury Advertisements on YouTube....Pages 398-398
Integrating the Website into Marketing Communications: An Empirical Examination of Magazine AD Emphasis of Website Direct Response Opportunities Over Time....Pages 399-399
Consumers’ Biased Perceptions of the Environmental Impact of Products, and Their Influence on Advertising Efficiency....Pages 400-404
Sustainability Marketing Strategies in Advertising Campaigns – Boon or Bane?....Pages 405-408
Exploring the Impact of Message Framing on Sustainable Consumption Choices....Pages 409-413
Consuming Sustainably by Buying Organic Food: The Effect of Certified Third-Party Labels on Perceived Risk....Pages 414-416
Genuine and Counterfeit Luxury Apparel in Egypt who Buys them and why?....Pages 417-417
Patients as Consumers: The Right Message at the Right Time Matters for Consumers with Chronic Conditions....Pages 418-418
Credibility as a Key to Sustainable Advertising Success....Pages 419-422
The Forgetful Customer: Regeneration of Sales After Service Failure....Pages 423-423
The Impact of Variability of Front-Line Service Employees on the Customer Perceptions of Service Quality....Pages 424-424
Capturing the Agile Service Encounter: A Qualitative Approach to the Manager/Employee Dyad....Pages 425-425
Consumer Choice Between Hedonic and Utilitarian Recovery Options in Service Failures: A Mood Regulation Perspective....Pages 426-426
How the Traits of Brand Personality are Related to Consumer Perception of Specific Quality Dimensions for Durable Consumer Goods....Pages 427-430
Measuring the Cognitive and Emotional Relationships Between Readers and Print Media Brands....Pages 431-434
The Effects of Celebrity Endorsers on Brand Personality, Brand Trust, Brand Preference and Purchase Intention....Pages 435-439
Brand Personality of a City Identity vs. Image....Pages 440-442
Green Branding: Do Local and Global Brands Benefit from Organic Labeling....Pages 443-443
“Spreading the Good Word”: Toward an Understanding of Brand Evangelism....Pages 444-444
From hi Tech to hi Touch the Emotional Way to Technology....Pages 445-445
Entrepreneurial Marketing: Is Entrepreneurship the Way Forward for Marketing?....Pages 446-446
Does it Really Hurt to Overestimate your Innovativeness? An Analysis of Perception Differences Between Companies and Customers....Pages 447-447
The Bridging Role of Brand Liking: From Brand Equity to Customer Relationship with a Brand That Does Not Exist in the Market....Pages 448-448
Incorporating Customer Advocacy in the Customer Satisfaction Model....Pages 449-449
Assessing the Nomological Validity of the Net Promoter Index Question (NPI)....Pages 450-450
The Consumer’s Online Group Buying Influential Factor Model: An Empirical Study in China....Pages 451-453
Developing an Attractive Mobile Service: A Comparison of Desired Consumption Values of Three Different Services....Pages 454-456
Consumer Path Dependence in High-Tech Markets: An Analysis of the Self-Reinforcing Mechanisms Leading to Consumer Lock-In....Pages 457-457
Globalization of Innovations: Disseminating High Technological Advancement....Pages 458-463
The Role of Theory in Junior Faculty Research....Pages 464-464
Examining a Word-Of-Mouth Model in Participant Sport....Pages 465-465
The use of Sports Related Emotions as a Sustainable Marketing Strategy....Pages 466-466
Package Advertising Claims on New Products: Impact on Firm Value....Pages 467-467
Hotel Advertising: Consumer Evaluations Through Price Cues....Pages 468-468
Social Influence in Product Placements: The Impact of Group Composition and Coviewing Context on Brand Recall and Attitudes....Pages 469-469
Mental Simulation and Consumer Evaluations of Really New Products (RNPs): The Role of Product Type....Pages 470-470
Analyzing the Impact of Supermarket Promotions: A Case Study Using Tesco Clubcard Data in the UK....Pages 471-475
Online Consumer Perceptions of Retailer Familiarity and Price Discrimination....Pages 476-476
Branding in E-Mails Enhances Advertising Effectiveness....Pages 477-477
Identification with a Higher Education Institution Through Communication of the Brand....Pages 478-481
Requiem for a Brand: Consumer Response to Brand Elimination....Pages 482-484
When More is Less: Base Value Neglect and Consumer Preferences for Changes in Price and Quantity....Pages 485-485
‘Shades of Green’: Impact of Product’s Greenness on Consumers’ Willingness to Pay....Pages 486-486
Attenuating the Negative Effects of a Low-Fit Sponsorship: The Role of Concurrent Sponsors....Pages 487-487
How Sporting Events Contribute to Internal Marketing: The Critical Role of Teambuilding – Evidence from Seven Corporate Runs....Pages 488-488
Relational Resources as a Builder of B2B Service Brand Equity....Pages 489-489
What is a Market Segmentation Capability?....Pages 490-490
Using Psychographics to Segment B2B Technology Markets: An Exploratory Study....Pages 491-493
Mission Statements: Distinction Tool or Wasted Effort....Pages 494-494
Best Kept Secrets: How Optimal Distinctiveness Influences Identification Behavior....Pages 495-495
Product-Featuring Stock Advertisements: Effects on Consumer-Investors’ Investment Interest....Pages 496-496
Impact of Underwriting on Residential Foreclosures in Chicago Communities....Pages 497-501
Want to Successfully Introduce Innovative Products? You Need to Know your Consumers First!....Pages 502-502
Competent Blue and Sophisticated Purple: Examining the Relationship Between Color and Brand Personality....Pages 503-503