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ویرایش: نویسندگان: Steve J. Martin, Noah Goldstein, Robert Cialdini سری: ISBN (شابک) : 9781455584239 ناشر: Grand Central Publishing سال نشر: 2014 تعداد صفحات: 265 زبان: English فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود) حجم فایل: 2 Mb
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توجه داشته باشید کتاب کوچک بزرگ: تغییرات کوچک که جرقه نفوذ بزرگی میزند نسخه زبان اصلی می باشد و کتاب ترجمه شده به فارسی نمی باشد. وبسایت اینترنشنال لایبرری ارائه دهنده کتاب های زبان اصلی می باشد و هیچ گونه کتاب ترجمه شده یا نوشته شده به فارسی را ارائه نمی دهد.
در برخی مواقع امروز باید بر کسی تأثیر بگذارید یا آن را متقاعد کنید - رئیس خود، یک همکار، یک مشتری، مشتری، همسر، فرزندانتان یا حتی دوستانتان. کوچکترین تغییری که می توانید در درخواست، پیشنهاد یا موقعیت خود ایجاد کنید که منجر به بزرگترین تفاوت در نتیجه شود چیست؟ در The small BIG، سه وزنهبردار از دنیای علم و عمل متقاعدسازی - استیو مارتین، نوح گلدشتاین و رابرت سیالدینی - توضیح میدهند که چگونه، در دنیای پربار اطلاعات و اشباعشده امروزی، تغییرات کوچکی که شما ایجاد میکنید به طور فزایندهای منجر میشود. به بزرگترین تفاوت ها در چند سال اخیر تحقیقات بیشتر و بیشتر - از زمینههایی مانند علوم اعصاب، روانشناسی شناختی، روانشناسی اجتماعی و اقتصاد رفتاری - به کشف درک حتی بیشتر از چگونگی تأثیر، متقاعد کردن و تغییر رفتار کمک کرده است. ما به طور فزاینده ای یاد می گیریم که این اطلاعات فی نفسه نیست که افراد را به تصمیم گیری سوق می دهد، بلکه زمینه ای است که آن اطلاعات در آن ارائه می شود. نویسندگان با استفاده از تحقیقات گسترده در علم جدید متقاعدسازی، تغییرات کوچک زیادی را ارائه میکنند (در واقع بیش از 50 مورد) که میتواند تغییرات مهمی در نتایج ایجاد کند. معلوم میشود که هرکسی میتواند توانایی خود برای تأثیرگذاری و متقاعد کردن دیگران را بهطور قابلتوجهی افزایش دهد، نه از طریق اطلاعرسانی یا آموزش افراد به تغییر، بلکه صرفاً با ایجاد تغییرات کوچک در رویکرد که به انگیزههای عمیق انسانی مرتبط است.
At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome? In The small BIG, three heavyweights from the world of persuasion science and practice -- Steve Martin, Noah Goldstein and Robert Cialdini -- describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years more and more research - from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics - has helped to uncover an even greater understanding of how influence, persuasion and behavior change happens. Increasingly we are learning that it is not information per se that leads people to make decisions, but the context in which that information is presented. Drawing from extensive research in the new science of persuasion, the authors present lots of small changes (over 50 in fact) that can bring about momentous shifts in results. It turns out that anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but instead by simply making small shifts in approach that link to deeply felt human motivations.
Cover Title Page Welcome Dedication Introduction Chapter 1: What small BIG can persuade people to pay their taxes on time? Chapter 2: What small BIG can persuade people to go against the crowd? Chapter 3: What small change to the way you frame a message can lead to BIG differences in outcome? Chapter 4: What small BIG can help to right a wrong? Chapter 5: How could a small change in name make a BIG difference to your game? Chapter 6: What small steps can lead to BIG leaps when building relationships, partnerships, and teamwork? Chapter 7: What small BIG can help you to become wiser with experience? Chapter 8: What small BIGs can persuade people to keep their appointments with you? Chapter 9: What small BIG can help your influence attempts to win over and over? Chapter 10: What small BIG can ensure your influence attempts don’t backfire? Chapter 11: What small BIG should you add to your recipe for employee productivity? Chapter 12: What small BIGs should you look to avoid when it comes to successfully making decisions? Chapter 13: What small BIG is the key to planning persuasion? Chapter 14: What small BIG can lock people into your persuasion attempts? Chapter 15: What small BIG do you owe it to yourself to act on? Chapter 16: What small BIG can reconnect people to their goals? Chapter 17: What small BIGs can be used to make defaults more effective? Chapter 18: What small BIG can reduce people’s tendency to procrastinate? (And yours too!) Chapter 19: What small BIG can keep your customers hooked? Chapter 20: What is the small BIG that could turn your potential into reality? Chapter 21: What small BIGs could help you lead more productive meetings? Chapter 22: What small BIG could ensure you are dressed for success? Chapter 23: What small change can have a BIG impact when it comes to positioning your team as experts? Chapter 24: What unexpected small BIG can empower an uncertain expert? Chapter 25: What small BIG can prevent you from becoming the Weakest Link? Chapter 26: What small BIG can encourage more creative thinking? Chapter 27: How can a small change in venue lead to BIG differences in your negotiations? Chapter 28: What small BIG can improve both your power and your persuasiveness? Chapter 29: Why might love be the only small BIG you need? Chapter 30: What small BIG can help you find that perfect gift? Chapter 31: What BIG advantages can you gain when you take the small step of arranging to exchange? Chapter 32: How could the small act of showing your appreciation make a BIG difference when influencing others? Chapter 33: Could unexpectedness be the small seed that reaps a BIG harvest? Chapter 34: What surprisingly simple small BIG can get you the help you need? Chapter 35: What small BIG can make the difference when it comes to effective negotiation? Chapter 36: Could precision be the small BIG when it comes to better bargaining? Chapter 37: Why might a small change in number ending make a BIG difference to your communications? Chapter 38: Could a small change in order be the BIG difference that wins you more orders? Chapter 39: What small BIG could end up getting you a lot more for much less? Chapter 40: How can the small act of unit-asking make a BIG difference to your appeals? Chapter 41: Why would highlighting identifiable features be the small BIG that boosts your campaign efforts? Chapter 42: What small BIG can ensure that your costs are not opportunities lost? Chapter 43: What small BIG can help to motivate others (and yourself) to complete tasks? Chapter 44: What small BIG can lead to greater customer loyalty? Chapter 45: How could a small BIG result in 1 + 1 getting you more than 2? Chapter 46: How could a small step back lead to a BIG leap forward? Chapter 47: How can you make BIG strides from others’ small stumbles? Chapter 48: How could a small shift from error banishment to error management lead to BIG success? Chapter 49: How could a small change in timing make a BIG difference to your online reviews? Chapter 50: What small change can you make to an email that can make a BIG difference to how easy your business partners are to negotiate with? Chapter 51: How might a small touch lead to a BIG increase in value? Chapter 52: Saving the best ’til last. What small BIG can make all the difference? The small BIG: Bonus Chapter Acknowledgments Notes About the Authors Also by the Authors Newsletters Table of Contents Copyright