The Second Automobile Revolution: Trajectories of the World Carmakers in the 21st Century

Front Matter....Pages i-xxi
Introduction: Ten Years On, What Have We Learnt?....Pages 1-6
Wrong Forecasts and Unexpected Changes: the World that Changed the Machine....Pages 7-37
Strategies of Internationalisation of Automobile Firms in the New Century: a New Leap Forward?....Pages 38-65
Front Matter....Pages 67-67
The Uncertainty of Toyota as the New World Number One Carmaker....Pages 69-94
Nissan: From the Brink of Bankruptcy....Pages 95-111
Honda: Serendipity or Strategy from 1997–2007?....Pages 112-128
The Rebirth of Mazda Under Ford’s Shadow....Pages 129-140
Hyundai: Is it Possible to Realise the Dream of Becoming a Top Five Global Automaker by 2010?....Pages 141-162
Front Matter....Pages 163-163
General Motors in an Age of Corporate Restructuring....Pages 165-184
Ford, 1993–2007: Losing its Way?....Pages 185-205
Can Chrysler Survive its Reinvention?....Pages 206-222
Front Matter....Pages 223-223
The Final Chapter of the ‘VW Model’? The VW Trajectory, 1995–2005....Pages 225-245
PSA: the Difficulties of a ‘Volume and Diversity’ Profit Strategy....Pages 246-266
Renault, 1992–2007: Globalisation and Strategic Uncertainties....Pages 267-286
Fiat Group Automobiles: an Arabian Phoenix in the International Auto Industry....Pages 287-308
From the Marriage in Heaven to the Divorce on Earth: the DaimlerChrysler Trajectory since the Merger....Pages 309-331
Driving with Engineers’ Professionalism and Family Values: the BMW Trajectory from a Regional Carmaker to a Global Premium Player....Pages 332-352
A Break from the Past: Volvo and its Malcontents....Pages 353-365
Production Counterfeits and Policy Collisions: the Rover Trajectory — a Salutary Tale....Pages 366-379
Front Matter....Pages 381-381
Made in China: Joint Ventures and Domestic Newcomers....Pages 383-403
Front Matter....Pages 381-381
Maruti-Suzuki’s Trajectory: From a National Champion to a Japanese-owned Subsidiary....Pages 404-418
Winners and Losers in the Auto Parts Industry: Trajectories Followed by the Main First Tier Suppliers Over the Past Decade....Pages 419-442
Conclusion: the Second Automobile Revolution — Promises and Uncertainties....Pages 443-454
Back Matter....Pages 455-468