The Routledge Handbook of Festivals

Cover......Page 1
Half Title......Page 2
Title Page......Page 4
Copyright Page......Page 5
Contents......Page 6
Lists of figures......Page 11
List of tables......Page 12
List of contributors......Page 13
PART I: Introduction......Page 24
1 Introduction......Page 26
2 Methodological approaches to festival research......Page 35
3 The value of festivals......Page 45
4 The meaning of festivals: reconfiguring the semiotic approach......Page 54
PART II: Sustainability......Page 64
5 Valuing the impacts of festivals......Page 66
6 Festivals and social sustainability......Page 76
7 Evaluating the sociocultural effects of festivals : developing a comprehensive impact correlation model and its application......Page 85
8 Influencers of environmental sustainability success at festivals......Page 94
PART III: Festival management......Page 104
9 Managing festival volunteers: the HELPERS model......Page 106
10 The role of harm minimisation to prevent alcohol and drug misuse at outdoor music festivals......Page 115
11 Social media and the transformation of the festival industry: a typology of festivals and the formation of new markets......Page 125
12 The innovation of arts festivals: concepts, approaches and effects......Page 134
13 Managing networks of meaning in arts festival productions......Page 143
PART IV: Festival marketing......Page 154
14 Festivals and sponsorship: a strategic marketing approach......Page 156
15 Festivals’ role in branding a destination: a case study of the Barbaros Strawman Festival in Izmir, Turkey......Page 165
16 Branding cultural events using external reference points: Cervantes and the Festival Internacional Cervantino, Mexico......Page 175
17 Festivals and social media: a co-created transformation of attendees and organisers......Page 186
PART V: Strategic use of festivals......Page 196
18 Leveraging a festival to build bridges in a divided city......Page 198
19 Extending the exit brand: from Serbia’s fortress to Montenegro’s coast......Page 208
20 The eventful city in a complex economic, social and political environment: the case of Macau......Page 217
21 Protesting @ Auckland Pride: when a community stakeholder becomes alienated......Page 227
22 Festivals as devices for enhancing social connectivity and the resilience of rural communities......Page 237
23 Geelong’s rousing motoring ‘Revival’......Page 246
PART VI: Festival experiences......Page 256
24 Understanding feelings, barriers, and conflicts in festivals and events: the impact upon family QOL......Page 258
25 Festivity and attendee experience: a confessional tale of discovery......Page 267
26 Information and communication technology and the festival experience......Page 277
27 How do residents experience their own festivals? A qualitative approach to meanings and experiences......Page 286
28 Feminist politics in the festival space......Page 296
PART VII: Types of festivals......Page 306
29 Food and wine festivals as rural hallmark events......Page 308
30 Positioning in Montserrat’s festivals: music, media, and film......Page 318
31 Music events and festivals: identity and experience......Page 327
32 Religious and spiritual festivals and events......Page 336
33 Australia celebrates: an exploration of Australia Day festivals and national identity......Page 346
PART VIII: Cultural perspectives on festivals......Page 356
34 Herding livestock and managing people: the cultural sustainability of a harvest festival......Page 358
35 Festivals as products: a framework for analysing traditional festivals in Ghana......Page 367
36 Tourism pressure as a cultural change factor: the case of the Guelaguetza festival, Oaxaca, Mexico......Page 380
37 Festivals for sustainable tourism development: a case study of Hadoti region, Rajasthan......Page 389
38 Placemaking betwixt and between festivals and daily life......Page 397
39 A festival of song: developing social capital and safeguarding Australian Aboriginal culture through authentic performance......Page 407
PART IX: Festival futures......Page 418
40 Virtual reality: the white knight of festival management education?......Page 420
41 Industry perceptions of potential digital futures for live performance in the staging and consumption of music festivals......Page 429
42 Utopian futures: Wellington on a Plate and the envisioning of a food festival in Tuscany......Page 440
Index......Page 450