The Rise of Marketing and Market Research

Front Matter....Pages i-ix
The Origins of Marketing and Market Research: Information, Institutions, and Markets....Pages 1-26
Selling Indian Indigo in Traditional and Modern European Markets, 1780–1910....Pages 27-47
“Cotton Guessers”: Crop Forecasters and the Rationalizing of Uncertainty in American Cotton Markets, 1890–1905....Pages 49-72
Mail-Order Doctors and Market Research, 1890–1930....Pages 73-93
Making Metropolitan Markets: Information, Intermediaries, and Real Estate in Modern Paris....Pages 95-125
Introducing Small Firms to International Markets: The Debates over the Commercial Museums in France and Germany, 1880–1910....Pages 127-151
Making the Ledgers Talk: Customer Control and the Origins of Retail Data Mining, 1920–1940....Pages 153-169
Markets, Consumers, and the State: The Uses of Market Research in Government and the Public Sector in Britain, 1925–1955....Pages 171-192
Mrs. Housewife and the Ad Men: Advertising, Market Research, and Mass Consumption in Postwar Britain....Pages 193-213
Subliminal Seduction: The Politics of Consumer Research in Post-World War II America....Pages 215-236
Gender Realignment: The Design and Marketing of Gas Stations for Women....Pages 237-267
The Bad Science and the Black Arts: The Reception of Marketing in Socialist Europe....Pages 269-293
Back Matter....Pages 295-312