The Pocket Guide To Health Promotion

Content: The Pocket Guide toHealth Promotion
 The Pocket Guideto Health Promotion
 Dedication
 Contents
 List of tables
 List of figures
 Introduction
 Part I Health promotion explained
 1 Health promotion in context
 Health promotion defined
 Declarations and statements of health promotion
 Health promotion and public health
 Health promotion and health education
 Health promotion and the political context
 Health promotion and the bureaucratic context
 Health in All Policies
 The role of the health promotion practitioner
 Empowerment or behaviour change?
 Key points of the chapter. 2 Five useful concepts in health promotionAdvocacy 
 Determinants of health
 The social determinants of health
 Empowerment
 Power
 Power-from-within 
 Power-over
 Power-with
 Salutogenesis
 3 Five useful methods in health promotion
 Asset-based community development 
 Harm reduction 
 Innovative communication technologies 
 The Short Message Service
 The World Wide Web
 Lobbying
 Counter-tactics by commercial and corporate interests
 Moral suasion
 The temperance movement 
 Foot-binding in China 
 Female genital mutilation 
 Part II Health promotion programmes
 4 Programme management. Programme management in health promotionLanguage and a reflexive practice 
 The programme cycle
 Budget considerations
 Managers as enablers
 Leadership skills in programme management
 Professional competencies
 Conflict resolution
 The Aik Saath project 
 Defining the issues of conflict 
 Using an ethical approach in programme management
 Programme sustainability
 Key factors for programme sustainability
 Engage communities to share priorities
 Build community capacity
 Mechanisms for flexible funding
 Be creative to expand on successful initiatives
 Key points of the chapter. 5 Health promotion planningProgramme design considerations 
 Programme time frame
 Programme size 
 Needs assessment 
 Four categories of need
 Mapping
 Engaging large audiences
 Whole-system planning 
 Values summits 
 Engaging smaller audiences
 Asset mapping 
 Six key community assets
 Community asset mapping 
 The Altogether Better project 
 Grounded citizens' juries
 PhotoVoice 
 Top-down and bottom-up
 Objective setting
 Addressing obesity in the Polynesian population 
 Parallel-tracking 
 Key points of the chapter
 6 Strategy selection
 The 'art and science' of health promotion. Upstream and downstream Health promotion theory
 Health promotion approaches
 Choosing a strategic approach 
 The medical approach
 The educational approach
 The behavioural/lifestyle approach
 The lifespan approach 
 The socio-environmental approach
 The health inequalities agenda
 The ecological approach
 Identifying your partners
 Paying attention to marginalisation
 Health promotion settings
 Health promoting hospitals
 Health promoting schools
 Health promoting workplaces
 Healthy cities
 Key points of the chapter
 7 Strategy implementation for individuals and groups.