The Paradox of Choice: Why More Is Less.

Cover......Page 1
Title Page......Page 2
Dedication......Page 3
Contents......Page 4
Prologue: The Paradox of Choice: A Road Map......Page 6
Part I......Page 11
CHAPTER ONE: Let’s Go Shopping......Page 13
CHAPTER TWO: New Choices......Page 24
Part II......Page 40
CHAPTER THREE: Deciding and Choosing......Page 42
CHAPTER FOUR: When Only the Best Will Do......Page 64
Part III......Page 80
CHAPTER FIVE: Choice and Happiness......Page 82
CHAPTER SIX: Missed Opportunities......Page 96
CHAPTER SEVEN: “If Only…”: The Problem of Regret......Page 119
CHAPTER EIGHT: Why Decisions Disappoint: The Problem of Adaptation......Page 133
CHAPTER NINE: Why Everything Suffers from Comparison......Page 143
CHAPTER TEN: Whose Fault Is It? Choice, Disappointment, and Depression......Page 158
Part IV......Page 171
CHAPTER ELEVEN: What to Do About Choice......Page 173
Notes......Page 186
Searchable Terms......Page 207
Permissions......Page 217
P.S. Ideas, interviews, & features included in a new section…......Page 218
Acknowledgments......Page 229
About the Author......Page 231
Praise for The Paradox of Choice......Page 232
Also by Barry Schwartz......Page 234
Copyright......Page 235
About the Publisher......Page 236