The Mission is Sales: The Goal is more Sales

Table of Contents
Word Wars®
	Word War® Basic Training
	The Sales Ecosystem
	Order of Battle
	Customer Modeling
	D2C Manufacturers
	The Grunt Test
	Weapons of Influence
	Traffic Types
	Resource Strategy
	Study Industry Leaders
	The Curse of Knowledge
	Understanding Agencies
	Setting the Marketing Budget
	How to Get Called First
	Word Clouds
	Secrets to Maps
	Let me tell you a story
	Digital versus Conventional
	Marketing Pillars
	Being Hyper Local
	The Need for Experimentation
	Ask for Referrals
	Train for Phone Calls
	Jingles, Earworms, and Marketing Magic
	Is Your Website Ugly?
	How to Improve Content
	Creating Your Brand Book
	Website Design
PPC – Search
	What are Google Ads?
	CEO’s Guide to PPC
	Emergency Traffic
	Why Can’t I Run Google Ads Myself?
	Keywords
	Plumber Keyword Model
	Writing Ad Copy
	Split Testing
	Stealing business from Competitors
	Budget Constrained Campaigns
	Quality Score
	Click Fraud
	Advantages of Google Ads
	Disadvantages of Google Ads
Search Engine Optimization
	To SEO or not to SEO
	What’s Better PPC or SEO?
	Search Engine Optimization
	On-Page Optimization
	Off Page Optimization
	Optimizing Maps
Social Media
	Facebook
	Yelp
	Building Your LinkedIn Network
Email
	Building Your Email List
	Distribution Design
	Content
	Track Everything!
	Website Measurements
	Agree to Disagree
	Google Analytics
	About the Authors
Index