The Lemonade Stall: How to Test and Validate Ideas

Praise for The Lemonade Stall
Title Page
Copyright
Dedication
Contents
Preface
How to use this book
Part I
	1. The discovery
	2. Interviewing the neighbours
	3. Testing, testing
	4. The scientific method bombshell
	5. The first question
	6. The hypothesis
	7. Round one
	8. Round Two
	9. Round Three
	10. The fun run
	11. The future
Part II
	The essay
Part III
	The exercises
	Mrs Coney’s warning
	Outcome or output?
	Think of an output
	Scenario #1: Ali’s sports shop
	Scenario #1: Create a hypothesis
	Scenario #1: Create a test
	Scenario #1: Ali’s findings
	Scenario #1: Ali’s mistakes
	Scenario #2: The team manager
	Scenario #2: Bob’s hypotheses
	Scenario #2: Bob’s tests
	Scenario #2: What went wrong?
	Scenario #2: Bigger picture
	Scenario #3: Posh poochies
	Scenario #3: Create a test
	Scenario #3: Colin’s findings
	Scenario #4: Reducing accidents
	Scenario #4: Deena’s questions
	Scenario #4: Create a hypothesis
	Scenario #4: Create a test
	Scenario #4: Deena’s findings
	Tiny tests
	… but I don’t like that idea
	What else is holding you back?
	Finding the sweet spot
	Elevator pitch
	Your customers’ needs
	Validation time
	Facts vs Assumptions
	Data collection
	What’s the BIG idea?
	What’s the BIG idea? (cont.)
	What’s the BIG idea? (cont. again)
	“Real” customers
	Get out!
	Time for a creative break!
	I like small batches and I cannot lie
	Failure!
	Spot the fluff
	How fluff gathers
	It’s all about you
	Perception
	Let’s start again
	The answers
	Want printed exercises?
A summary of the scientific method
Get some free stuff
Acknowledgments
About the Author
Also by David Lowe
Also by David Lowe