The La Londe Conference in Marketing Communications and Consumer Behavior

JBR Special Issues......Page 1
An outstanding scientific committee......Page 3
Final words......Page 4
Intellectual conflict: theme and variations......Page 5
Conflict and cycling of ideas......Page 6
The need for qualitative research......Page 7
Going to extremes......Page 9
References......Page 10
Further Reading......Page 0
Introduction......Page 12
Response construction is pervasive......Page 13
Context effects research......Page 14
Information processing research......Page 15
References......Page 16
Introduction......Page 18
Nelson's theory......Page 19
The marketing view......Page 20
Perceived quality......Page 21
Attitude toward the ad (Aad)......Page 22
Conclusion......Page 23
References......Page 24
Introduction......Page 25
Cognitive evaluations of advertisements......Page 26
The effects of ad credibility and perceived manipulative intent on the attitude toward the sponsor of the ad (Asponsor)......Page 27
Measurement......Page 28
Results......Page 29
Discussion......Page 30
References......Page 31
Theoretical base and literature review......Page 33
Music effects......Page 34
Methodology......Page 35
Results......Page 36
Impact on mood, attitudes, and intentions......Page 37
Discussion......Page 38
Acknowledgements......Page 39
References......Page 40
Introduction......Page 41
Control over the medium......Page 42
Stimuli......Page 43
Covariates......Page 44
Cognitive responses......Page 45
Cognitive responses......Page 46
Affective responses......Page 47
Limitations......Page 48
References......Page 49
Introduction......Page 51
Interactivity continuum......Page 52
Direct effects of interactivity......Page 53
Stimulus material......Page 54
Manipulation checks......Page 55
Sample size and composition......Page 56
Tests of direct effects on process variables......Page 57
Critical role of involvement......Page 58
References......Page 59
From individual differences in consumer behavior to cause-related campaigns through the role of emotions in persuasion......Page 61
Final words......Page 62
Introduction......Page 63
Pretesting......Page 64
Analysis and results......Page 65
Procedure and experimental design......Page 66
Discussion......Page 67
References......Page 68
Introduction......Page 69
Recognition accuracy......Page 70
Attribute statements......Page 71
Results......Page 72
References......Page 73
Introduction......Page 75
Affect as syncretic cognition......Page 76
The ARI solid......Page 77
Persuasion and HIV/AIDS prevention......Page 78
Structure of emotions......Page 79
Angry individualistic emotions......Page 80
Positive individualistic emotions......Page 81
Summary......Page 82
Implications......Page 83
References......Page 84
Introduction......Page 85
The interaction between affective and cognitive processing styles......Page 86
The advertisements......Page 87
Results......Page 88
Discussion......Page 90
References......Page 91
A means-end theory of lifestyle......Page 93
Measurement......Page 94
Results......Page 95
Structural models......Page 96
Construct validity problems in means-end chain theory and lifestyle......Page 97
References......Page 98
Innate innovativeness as an expression of the need for stimulation......Page 99
Innovativeness as an expression of need for uniqueness......Page 100
Adoptive innovativeness scales......Page 101
Le Louarn's scale......Page 102
Discussion......Page 103
References......Page 104
Preface to La Londe 2003 special issue: communications and consumer behavior......Page 106
Literature review......Page 108
Market segmentation......Page 109
Bidding history......Page 110
Hypotheses......Page 111
Subjects and design......Page 112
Results......Page 113
Effects on the overall auction interest......Page 114
Discussion......Page 115
References......Page 116
Affective expectations......Page 118
Luck internals......Page 119
Design......Page 120
Results......Page 121
Reinterpreting the event......Page 122
Discussion......Page 123
References......Page 124
Introduction......Page 125
Alternative information processing and other ways of handling incoming information......Page 126
Peripheral and low-involvement information processing......Page 127
The Copenhagen peripheral versus central information processing studies......Page 129
The nature of emotional responses......Page 130
The value of sponsorships explained by emotions......Page 132
Conclusion......Page 134
References......Page 135
Introduction......Page 136
Emotions in consumer research......Page 137
A hierarchy of consumer emotions......Page 139
Measures......Page 140
Comparison of the superordinate level with the basic emotions......Page 141
References......Page 143
Theoretical framework......Page 145
The boundary-effacement or homogeneity effect......Page 146
The omnivore effect......Page 147
Step 1......Page 148
Patterns of performing arts attendance......Page 149
Social class indicators and other cultural categories associated to lifestyles......Page 150
Distinction effect......Page 151
Nonlinear pricing strategy: pure highbrow performing arts subscriptions......Page 152
References......Page 153
What is an office?......Page 155
Metaphoric constructions and consumer behavior......Page 156
Computing as a cultural metaphor......Page 158
Computing technology: from humanly negative to personally positive......Page 159
Conclusion: computing metaphors are reconfiguring the sense of self and society......Page 160
References......Page 161
Marketing communications and consumer behavior: Introduction to the special issue from the 2005...........Page 163
A Cartesian approach......Page 165
Design and manipulations......Page 166
Procedure......Page 167
Overall evaluation......Page 168
Memory for the claim......Page 169
Future work......Page 170
References......Page 171
Background and hypotheses......Page 172
Impact of national culture (France vs. the U.S.)......Page 173
Measures......Page 174
Integrity check......Page 175
National culture......Page 176
Credibility......Page 177
Results......Page 178
Theoretical and managerial implications......Page 179
app2......Page 180
References......Page 181
Introduction......Page 182
Cross-advertisement effects of affectivity......Page 183
Perceived similarity and assimilation contrast effects......Page 184
Ad processing mode and assimilation contrast theory......Page 185
Pilot study results......Page 186
Effects on the attitude toward the ad (Aad)......Page 187
Conclusion......Page 189
References......Page 190
Literature review......Page 192
Temporal effects......Page 193
Coding scheme......Page 194
Value......Page 195
Duration......Page 196
Affect......Page 197
Conclusion......Page 198
List of studies included in the meta-analysis......Page 199
References......Page 200
Impulse purchasing and touch......Page 202
Procedure......Page 203
Replication of Rook and Fisher (1995)......Page 204
Theoretical and managerial implications......Page 205
References......Page 206
Introduction......Page 207
Habit......Page 208
Method......Page 209
Research design......Page 210
Measures......Page 211
Habit-strength......Page 212
Discussion......Page 213
References......Page 214
Personality-and-culture: The case of national extraversion and word-of-mouth......Page 215
Extraversion......Page 216
Consumer external information search......Page 217
Word-of-mouth data......Page 218
Analysis and results......Page 219
Future research......Page 220
References......Page 221
Introduction......Page 223
Results and discussion......Page 224
Results and discussion......Page 225
General discussion......Page 226
Managerial implications......Page 227
References......Page 228
Marketing communications and consumer behavior: Introduction to the special issue from the 2007...........Page 230
Introduction......Page 233
Specific behavioral effects beyond valence effects......Page 234
Description of the recalled hope episodes......Page 235
Controlling for differences in appraisal......Page 236
Participants, procedure, and measures......Page 237
Participants, procedure, and measures......Page 238
Scenario......Page 239
Discussion......Page 240
Limitations and future research......Page 241
References......Page 242
Social influence techniques......Page 244
The present research......Page 245
Manipulations......Page 246
General discussion......Page 247
References......Page 248
Introduction: Using the past to justify the future......Page 249
Sample and procedure......Page 250
Manipulation of a difficult situation to justify......Page 251
Hypothesis testing — H2......Page 252
Discussion of results......Page 253
References......Page 254
Rest in peace? Brand-induced mortality salience and consumer behavior......Page 256
Consumer behavior as terror management......Page 257
Brand exposure......Page 258
Mediation analysis......Page 259
Donations......Page 260
Product attitudes......Page 261
Terror management theory and consumer behavior......Page 262
References......Page 263
When consumers love their brands: Exploring the concept and its dimensions......Page 265
Feelings of love toward objects......Page 266
Data collection procedures......Page 267
The use of projective images......Page 269
Manipulation checks......Page 270
Main dimensions of love toward a brand......Page 271
Passion......Page 275
Discussion and conclusion......Page 276
References......Page 277
Gender and wayfinding strategies......Page 279
Shopping values and wayfinding......Page 280
Familiarity with the mall......Page 281
Results......Page 282
Discussion......Page 283
References......Page 284
Brand placement in movies......Page 286
Hypotheses......Page 287
Data collection......Page 288
Results and discussion......Page 289
Main managerial implications......Page 290
Table of statistical results......Page 291
References......Page 292
Introduction......Page 294
The effect of self-congruity with sponsored events on brand loyalty......Page 295
Construct measures embedded in the survey questionnaire......Page 296
The moderation effect of customer awareness (H3)......Page 297
Discussion......Page 298
References......Page 300
Editorial: Marketing communications and consumer behavior: Introduction to thespecial issue from the 2009 La Londe conference......Page 301
Introduction......Page 303
Stimuli development......Page 304
References......Page 305
Literature review......Page 307
Results......Page 308
Discussion and conclusion......Page 310
References......Page 311
Emotional versus rational message frames and ad effectiveness......Page 312
Participants......Page 313
Manipulation check......Page 314
Hypotheses tests......Page 315
Discussion......Page 316
References......Page 317
WOM......Page 318
Hypotheses......Page 319
Results and discussion......Page 320
Procedure and measurements......Page 321
Limitations and directions for future research......Page 322
References......Page 323
Introduction......Page 324
Measurements......Page 325
Variations across consumer segments......Page 326
References......Page 327
Terror management theory......Page 329
Brand evaluation......Page 330
Brand evaluation......Page 331
References......Page 332
Introduction......Page 334
Satisfaction......Page 335
Measurement model......Page 336
Conclusion and implications......Page 337
References......Page 338
Customer-based corporate reputation......Page 339
Mediated effects......Page 340
Direct effects......Page 341
Managerial implications......Page 342
References......Page 343
Two-stage elicitation method......Page 345
Semi-compensatory model......Page 346
Correlation between CRP and transaction price......Page 347
Conclusions, limitations and further research......Page 348
References......Page 349
A consumer view of in-store promotion......Page 351
External-to-the-store and in-store promotional influences......Page 352
Identifying best combinations of in-store promotional activities by customer group......Page 353
References......Page 354
Promoting promotions: Does showcasing free gifts backfire?......Page 355
Purchase intentions......Page 356
Judgments about the cognac......Page 357
References......Page 358
Marketing and society: Preface to special section on volunteerism, price assurances, and direct...........Page 359
References......Page 360
Company support for employee volunteerism......Page 361
The impact of size......Page 362
Sample......Page 363
General discussion......Page 364
References......Page 365
Loyalty/frequency program rewards......Page 367
Partitioned prices......Page 368
Comparison to rival prices......Page 369
Up to claims......Page 370
Policy recommendations......Page 371
References......Page 372
Theoretical background......Page 374
Case study method......Page 375
The formation of TAG: 1996–1999......Page 376
The evolution of TAG: since 2000......Page 377
Conclusion......Page 378
References......Page 379
Introduction......Page 381
The model and sensitivity analyses......Page 382
Unbalanced fixed effects model......Page 383
Empirical results for full samples......Page 384
References......Page 385
Customer participation and citizenship behavioral influences on employee performance, satisfaction, commitment, and turnover intention......Page 387
Customer participation behavior and customer citizenship behavior......Page 388
Conceptual model and hypotheses......Page 389
Measurement......Page 390
Results......Page 391
Results......Page 392
Discussion......Page 393
References......Page 394
Introduction......Page 396
Commercial sealing in Canada......Page 397
Description of the dataset......Page 398
Data analysis......Page 399
Discussion and implications......Page 400
References......Page 401