The Innovation Zone: How Great Companies Re-Innovate for Amazing Success

Quotes......Page 2
Table of Contents......Page 8
Preface......Page 9
Acknowledgments......Page 15
About the Author......Page 17
Introduction: Innovation in an Era of Uncertainty......Page 18
01 Unexpected Possibilities......Page 24
The Nature of Innovation......Page 27
Generations of Innovation......Page 28
The Five Laws of Innovation......Page 30
Why an Innovation Zone?......Page 42
Innovation Zone Building Blocks......Page 44
Putting an Innovation Zone in Place......Page 47
Innovation Recap......Page 48
02 Building an Innovation Process......Page 50
Avoiding Innovation Killers......Page 52
Building an Innovation Capability......Page 57
Case Study: Partners HealthCare......Page 58
Investing in an Innovation Zone......Page 64
Innovation Recap......Page 66
03 Leading Innovation......Page 68
Leading to the Core......Page 69
Leading from the Core......Page 71
Quick Case: IBM......Page 72
Leading Outside the Core......Page 73
Quick Case: Oracle......Page 74
Leading to an Innovation Culture......Page 75
Leading to Counterbalance Entrenchment......Page 79
Leading to a Structure for Innovation......Page 81
Innovation Recap......Page 87
04 Innovation 2.0......Page 89
The Birth of the Modern Innovation Lab......Page 90
Where Does Innovation Reside?......Page 91
Innovation 2.0......Page 93
Creating an Innovation 2.0 Portfolio......Page 96
Moving to Innovation 2.0......Page 99
Quick Case: The Edsel......Page 102
Using the Innovation 2.0 Portfolio......Page 103
Innovation Recap......Page 105
05 Open-Minded Innovation......Page 106
Letting the Outside In......Page 107
Not Everything Is Open......Page 109
Working the Problem......Page 110
Unintentional Innvoation......Page 111
Case Study: Precor's High-Impact Innovation......Page 112
Quick Case: P&G's Innovation Scale......Page 116
Case Study: InnoCentive Changing the Economics of Innovation......Page 117
The Ultimate Open Innovation......Page 120
Innovation Recap......Page 123
06 The Seven Lessons of Innovation......Page 125
Build for the Unknown: NASA and the Space Suit......Page 127
Fail Fast: Sony and the Pocket Radio......Page 130
Abandon the Success of the Past: Apple and the iPod......Page 134
Separate the Seeds from the Weeds: General Motors and OnStar......Page 136
Focus on Process over Product: 3M and Post-it Notes......Page 141
Create an Innovation Experience: Cheskin......Page 143
Challenge Conventional Wisdom: The iRobot Story......Page 150
There's No Going Back......Page 153
Innovation Recap......Page 154
Measuring Innovation......Page 155
Measuring Velocity Through the Innovation Change......Page 156
Measuring the Velocity of Innovation......Page 160
Enabling Innovation with Technology......Page 164
Innovation Recap......Page 169
08 Globalization and a National Innovation Agenda......Page 170
Global Innovation......Page 172
The Innovation Agenda......Page 178
Protecting Innovation......Page 185
Green Innovation......Page 186
Innovation Recap......Page 188
Epilogue......Page 189
Appendix: What's Your Innovation Number?......Page 194
Comparing Your Innovation Capability......Page 198
Your Own Innovation Rating......Page 208
Your Overall Score......Page 210
Notes......Page 212
Index......Page 214