The Innovation Handbook: How to Develop, Manage and Protect Your Most Profitable Ideas

Contents......Page 7
Foreword by Robin Webb......Page 62
Part 1: The innovation premium......Page 65
1.1 Innovation through the growth cycle......Page 67
Innovation management priorities......Page 68
1.2 Innovation in a knowledge-based economy......Page 75
1.3 The technology challenge......Page 85
Getting it right from creation......Page 89
Manage your portfolio effi ciently......Page 95
Leverage your IP to generate revenue......Page 96
Look ahead......Page 98
Conclusion......Page 104
1.5 Low-cost patent strategies......Page 105
Patent information as commercial intelligence......Page 106
Publication – signpost in the market......Page 107
Alternatives to litigation......Page 108
Conclusion......Page 110
Part 2: The creative organization......Page 111
2.1 A whole company approach to innovation......Page 117
Innovation is a group sport......Page 118
A physical environment......Page 119
Prototyping, simulation and play......Page 120
The role of creativity in business......Page 125
The importance of design......Page 127
Internal factors impacting on creativity and innovation......Page 128
The argument......Page 130
What it means to lead for innovation......Page 132
Insight, inspiration and ideas......Page 135
Embed real team thinking......Page 136
Leverage individual differences in creativity and problem solving......Page 138
Bridge the gap between rhetoric and reality......Page 139
2.5 Building the right team......Page 141
Anatomy of the team......Page 142
What key principles should the team embody?......Page 143
Summary......Page 144
Inventors and the law......Page 145
Encouraging and rewarding invention......Page 148
The caretaker invents......Page 149
Scope......Page 150
The Health Check......Page 151
Trends......Page 152
The future......Page 153
2.8 72-hour innovation......Page 155
Part 3: Open innovation......Page 159
Open vs closed innovation......Page 161
Culture change......Page 162
Open innovation and SMEs......Page 163
3.2 Connect and develop......Page 171
3.3 Old industries, new solutions......Page 173
Meeting the needs of a changing market – playing to your strengths......Page 175
Finding a new direction......Page 176
Making the most of expert assets......Page 177
3.4 Sourcing ideas......Page 179
Final word......Page 181
3.5 The role of universities in enabling innovation......Page 189
3.6 Model agreements......Page 194
The Toolkit......Page 195
Using the Toolkit......Page 196
The Toolkit in practice......Page 197
Conclusion......Page 198
Future work......Page 200
3.7 Coordinating global IP......Page 201
Types of business operation......Page 202
Common themes......Page 203
Why collaborate?......Page 205
Considerations for potential collaborators......Page 207
Part 4: Radical breakthroughs......Page 211
4.1 Value-driven growth......Page 213
Cost models......Page 217
From copycat to market leader......Page 218
Conclusion......Page 219
4.2 Early-stage winners......Page 222
Voxar......Page 223
Lessons learnt......Page 224
4.3 What investors expect to see......Page 227
How to use IP to scare off investors!......Page 229
What does a patent do?......Page 233
What determines what the patented product or process is?......Page 235
Infringing and royalty-generating activities: the essential ingredients......Page 236
When things went wrong......Page 237
Avoiding expensive disasters......Page 238
Part 5: Continuous improvement......Page 241
5.1 Profitable niches......Page 243
What is knowledge in a business?......Page 249
Basic sources of knowledge......Page 250
Make knowledge central to your business......Page 251
Create a knowledge strategy for your business......Page 252
Using information technology to gain and manage knowledge......Page 253
5.3 Italian enterprises and their innovative performance......Page 255
Imitation – flattering but is it good business?......Page 263
Which rights?......Page 264
A fi nal word. . . watch your back......Page 266
What’s the point of IPR?......Page 269
Getting protection......Page 270
What if it simply isn’t patentable?......Page 272
Part 6: Technology projects......Page 279
6.1 IP commercialization......Page 285
This ‘asset class’ needs to be managed......Page 286
Trading the IPR asset class......Page 287
Economic effect of the IPR asset class......Page 288
6.2 Innovation into business......Page 290
Project issues......Page 300
Risks......Page 301
Benefits......Page 302
The 10-point plan......Page 305
General rules for patents in Europe......Page 311
Flow chart......Page 314
Deciding whether or not to fi le a patent application......Page 317
6.6 Oppositions and appeals......Page 319
Oppositions......Page 321
Appeals......Page 324
Part 7: Market innovation......Page 327
What is innovation?......Page 329
Who’s doing it well?......Page 330
So what?......Page 332
7.2 Create customers before you create products......Page 334
7.3 What can you do with a trade mark?......Page 337
What marks to protect......Page 338
Some brands are priceless......Page 339
Don’t lose the value in your marks......Page 340
Part 8: Business models......Page 341
How to approach the opportunity......Page 343
Some questions to challenge the business model......Page 345
8.2 Innovation platforms......Page 349
Reasons for failure......Page 352
We live in changing times . . .......Page 355
Summary......Page 359
Licensing-in technology......Page 360
Licensing technology out......Page 361
The Licence Agreement......Page 362
8.5 Competing globally......Page 364
The global portfolio development......Page 365
Resource needs......Page 366
Identifying the opportunities......Page 367
Summary......Page 368
The FTO search and analysis......Page 370
What to do if there are blocking third-party rights......Page 373
Some practicalities of FTO analysis......Page 375
Index of advertisers......Page 377