The Green Scorecard: Measuring the Return on Investment in Sustainable Initiatives

Contents......Page 6
Introduction: Is Sustainability Sustainable?......Page 10
PART I: Going Green: From Kyoto to Copenhagen......Page 16
The Green Revolution......Page 18
Managing the Change to Green......Page 31
Final Thoughts......Page 36
The Green Slump......Page 38
Green Washing......Page 43
Change Toward Green......Page 44
Value Redefined......Page 45
Why Now?......Page 48
The Chain of Impact for Green Projects......Page 52
The Problem with Current Measurement and Evaluation Systems—and How to Improve Them......Page 54
Green Leadership: Getting Results......Page 59
Challenges Along the Way......Page 60
Final Thoughts......Page 63
CHAPTER 3 Investment Strategies: How Companies Approach the Green Investment......Page 64
Strategy 1: Avoid the lvestment......Page 65
Strategy 2: Invest the Minimum......Page 68
Strategy 3: Invest with the Rest......Page 72
Strategy 4: Invest Until it Hurts......Page 75
Strategy 5: Invest as Long as There is a Payoff......Page 78
Final Thoughts......Page 81
Results Framework......Page 84
Results Framework and Business Alignment......Page 89
The ROI Process Model......Page 92
Operating Standards and Philosophy......Page 104
Benefits of Applying the ROI Methodology......Page 105
Final Thoughts......Page 108
Creating Business Alignment......Page 110
Determining the Potential Payoff......Page 113
Determining Business Needs......Page 116
Determining Performance Needs......Page 121
Determining Learning Needs......Page 122
Determining Preference Needs......Page 124
Developing Objectives for Green Projects and Programs......Page 125
Case Study Examples......Page 128
Final Thoughts......Page 133
PART II: The Value of Measuring ROI: The Antidote to "Green-sky" Thinking......Page 134
Why Measure Reaction and Perceived Value?......Page 136
Sources of Data for Measuring Reaction......Page 138
Areas of Feedback......Page 140
Data Collection Timing for Measuring Reaction......Page 141
Data Collection Methods for Measuring Reaction......Page 142
Use of Reaction Data......Page 143
Why Measure Learning?......Page 144
Challenges and Benefits of Measuring Learning......Page 145
Learning Measurement Issues......Page 146
Data Collection Timing for Measuring Learning......Page 147
Data Collection Methods for Measuring Learning......Page 148
Use of Learning Data......Page 149
Final Thoughts......Page 150
Why Measure Application and Implementation?......Page 152
Application Measurement Issues......Page 154
Data Collection Methods for Measuring Application......Page 156
Use of Application Data......Page 158
Why Measure Impact?......Page 159
Impact Measurement Issues......Page 160
Data Collection Methods for Measuring Impact......Page 163
Considerations for Selecting Data Collection Methods......Page 166
Measuring the Hard to Measure......Page 167
Final Thoughts......Page 169
Why the Concern About Isolating Project Impact?......Page 170
Preliminary Issues......Page 173
Methods to Isolate  the Impact of Projects......Page 175
Considerations When Selecting Isolation Methods......Page 188
Final Thoughts......Page 189
Why the Concern About Converting Data to Monetary Values?......Page 190
Five Steps to Convert Data to Money......Page 193
Methods to Convert Impact Measures to Money......Page 195
Considerations When Selecting Data Conversion Methods......Page 202
Intangible Benefits of Green Projects......Page 206
Final Thoughts......Page 211
Why the Concern About Project Costs?......Page 212
Fundamental Cost Issues......Page 213
Fully-Loaded Cost Profile......Page 216
The ROI Calculation......Page 219
ROI Misuse......Page 224
ROI Targets......Page 225
Other ROI Measures......Page 226
Final Thoughts......Page 228
PART III: The Green Scorecard at Work......Page 230
Why the Concern About Communicating Results?......Page 232
Principles of Communicating Results......Page 234
The Process for Communicating Results......Page 236
The Green Scorecard......Page 245
Final Thoughts......Page 252
Why the Concern About Implementing and Sustaining ROI?......Page 254
Implementing the Process: Overcoming Resistance......Page 255
Developing Roles and Responsibilities......Page 257
Establishing Goals and Plans......Page 260
Preparing the Project Team......Page 261
Initiating ROI Projects......Page 264
Preparing the Clients and Executives......Page 265
Removing Obstacles......Page 266
Monitoring Progress......Page 267
Final Thoughts......Page 268
References......Page 270
B......Page 274
D......Page 275
F......Page 276
L......Page 277
O......Page 278
R......Page 279
S......Page 280
W......Page 281