The Golden Age of Data: Media Analytics in Study & Practice (Electronic Media Research Series)

Cover
Half Title
Series Page
Title Page
Copyright Page
Table of
Contents
Preface
Acknowledgements
Series Editor’s Foreword
Part I: Media Analytics: Study and Practice
	1. Media Analytics and Audiences
		The Essential Audience
		Defining Media Analytics
		Analysis and Analytics Tools
		Measurements and Estimates
		From Analytics to Insights
		Conclusion
		References
	2. The New Age of Media Analytics
		The Changing Flows of News Media
		Five New Media and Attention Zones
		New Data, New Analytics, New Insights
		Life in the “Datacosm”
		References
Part II: Curriculum and Instruction: Teaching Legacy and Social Media Analytics
	3. The Pioneers of Media Analytics in Higher Education
		Analytics and the Business of Media
		The Skill Sets for Media Analytics
		Instructional Approaches and Techniques
		Reference
	4. Cultivating Analytics Proficiency in Communication Undergraduates: A Sequence of Social Media Active Learning Experiences in an Applied Research Class
		Transforming Research and Analytics Education with Active Learning
		Social Bots and Promoting Social Media Literacy
		The Analytics Active Learning Experiences Sequence
		Discussion
		References
	5. E quipping the Media Analytics Toolbox: A Study of the Skills Required for Entry and Mid-Level Media Analytics Jobs
		Introduction
		Literature Review
		Method
		Results
		Discussion
		Conclusion
		References
	6. Integrating Digital Analytics across the Journalism and Mass Communication Curricula: Metrics, Tools, and Service Learning
		Defining Media Analytics, Social Media Analytics, and Digital Metrics
		Leveraging Digital Analytics Tools in J&MC Education
		Weaving Digital Metrics into the J&MC Curricula
		Practicing Digital Analytics through Service Learning
		Summary
		References
	7. The Data Backstory and Thoughts on Data Visualization Teaching Content
		Introduction
		Missteps in Visualizing Data
		Importance of Story that Surrounds Data
		Charts and Data Representation
		The Data Backstory
		Spreadsheets and Basic Charting
		Databases as Backstory Inspiration
		Summary
		Resources
		References
Part III: Applied Data-driven Decision Making in the Real World of Local Media
	8. Research Data in the Real World of Local Media
		Data Sources
		Methods
		Audience Metrics
		Changing Landscape
		Conclusion
		References
	9. Media Research in Transition: Applying Micro-Level Audience Data to Macro-Level Decision-Making
		Quantifying Audiences
		Market Research and Analytics
		Data Saturation
		Enduring Value of Communication
		References
Part IV: Analysis and Interpretation: Researching Content and Audiences Using Media Analytics
	10. Prevalence of Media Analytics Content in Accredited Colleges and Universities
		Introduction
		Related Literature
		Methodology
		Results
		Discussion
		Limitations
		References
	11. Measurement Uncertainty in the Pursuit of Audience Engagement
		Online Audience Metrics in News Production
		Defining Audience Engagement
		Data
		Method
		Findings
		Discussion
		References
	12. Engagement Metrics that Matter
		What Is Engagement?
		Engagement Metrics
		Working in Engagement
		References
	13. Winning over Fans: How Sports Teams Use Live-Tweeting to Maximize Engagement
		User Engagement and Social Media
		Multimedia and User Engagement
		Use of Discussion Starter and Facilitator
		Variation of Messages Visibility
		Effect of Tweet Valence
		Methods
		Results
		Discussion
		Limitation and Future Directions
		References
	14. A Gentle Introduction to R for Numerical Analysis and Visualization
		Introduction
		Use
		Installation of R and RStudio
		Dataset
		Descriptive Statistics
		Histogram and Boxplot
		Column/Bar Charts
		Scatter Plot
		Line Chart
		Other Useful Codes
		Conclusions
		References
Part V: Media Analytics: Undergraduate Research
	15. Learning about Audiences In-depth: Complementing Analytics with other Research
		Introduction
		Models of Understanding Audiences
		Approaches in Student Papers
		What We Can Learn About Audiences from Mixed Method Approaches
		References
	16. Using Analytics to Assess the AltGov vs. Official Government on Twitter
		Introduction
		Related Literature
		Methods
		Results
		Discussion
		References
	17. Comparing Type 1 and Type 2 Diabetes Online Communities: A Natural Language Processing Study
		Introduction
		Literature Review
		Methods
		Results
		Discussion
		References
	18. #ThisIsWe: A Content Analysis of Live Tweets of This Is Us
		Introduction
		Literature Review
		Methods
		Analysis
		Conclusion
		References
Contributors
Index