The Future of the Electronic Marketplace

The Future of the Electronic Marketplace......Page 1
CONTENTS......Page 4
ACKNOWLEDGEMENTS......Page 6
PRESENT AT THE CREATION......Page 7
People in the Marketplace......Page 13
Buying, Selling, and Specializing......Page 16
Value, Money, and Security.......Page 24
Education and Entertainment......Page 27
Business Possibilities......Page 32
Conclusion......Page 37
I GETTING UP CLOSER: TALENTS AND CHOICES MULTIPLY......Page 40
1 The Once and Future Craftsman Culture......Page 41
A Virtual Global Village......Page 42
Dismantling the Fordian Complex.......Page 44
Virtual Product Development......Page 47
Front-End Customer Collaboration......Page 48
Intelligent Reasoning and Decision Making......Page 50
Integrated Concept Development......Page 52
Agile Manufacturing......Page 58
Integrating the Virtual Product......Page 61
Embedded Intelligent Systems.......Page 62
Virtual Product Communication......Page 63
Conclusion......Page 65
Notes......Page 66
2 A Store as Big as the World......Page 67
Back to the Future......Page 70
The Electronic Executive Assistant......Page 76
Retailers a Breed Apart.......Page 79
Ultimate Economies of Scale......Page 81
Ushering in Cyber Economics......Page 87
Linking the World......Page 91
The New World......Page 93
3 The Ascent of Content......Page 94
The Economics of Change......Page 95
Content.......Page 96
The Death of Distance......Page 98
Will the Death of Bandwidth Be Next?......Page 99
Safeguarding Content......Page 104
Managing Content......Page 107
The Content-Management Engine......Page 109
Home Computing......Page 112
Conclusion.......Page 114
II REACHING THROUGH THE SCREEN FOR BETTER SERVICES AND GOODS......Page 116
4 The Digital Utility: Premonitions of the Future of the Last Great Monopoly......Page 117
The Disintegrated Utility......Page 119
The New Rubric of the Digital Utility......Page 126
Micromarketing in the Digital Age......Page 138
Notes......Page 145
5 PASHAs: Advanced Intelligent Agents in the Service of Electronic Commerce.......Page 146
PASHAs to the Rescue......Page 148
Management of Credit Cards and Other Financial Transactions......Page 151
Trading in Equities......Page 152
Managing the Distribution of Electricity......Page 153
Improving Transportation Systems......Page 156
Epilogue.......Page 173
III IMPALPABLE WEALTH: THE ECONOMY SET FREE......Page 175
6 Work Remade: An Electronic Marketplace Inside the Corporation......Page 176
Electronic Commerce in Perspective......Page 177
Communication, Information, or Transactions?......Page 179
Beyond Collaboration......Page 180
Requirements for Developing a Workplace Environment......Page 185
Identifying Transaction Terms.......Page 186
Managing the Transaction Marketplace......Page 188
Profiling......Page 189
Trust......Page 190
Ensuring Interoperability between Intra-Corporate and Inter-Corporate Transactions......Page 193
Dissemination.......Page 195
Valuation Implications......Page 198
Transactions-Based Communities: A Contribution to the Comparative Advantage of Mature Economies?......Page 200
Notes......Page 201
7 The Virtual Countinghouse: Finance Transformed by Electronics......Page 203
Accounting will always be with us......Page 204
Finance is the Language of Business; Double-Entry Accounting gives it Integrity.......Page 205
The Integrity of Financial Transactions......Page 206
Vapor Companies......Page 207
The Changed Nature of Business Information......Page 208
The Changed Nature of Finance......Page 209
Key Performance Indicators.......Page 210
The Organizational Dilemma......Page 211
More Data, but Focused Information......Page 212
Public Reporting......Page 213
Financial Reporting......Page 214
Investor Accounting......Page 215
Book Value and Market Value.......Page 216
Financial Modeling and Scenario Assessment......Page 217
Residual Income......Page 218
Investment was the Key to the Future......Page 219
Auditing......Page 220
Global Responsibilities......Page 222
A Repository of Financial Data......Page 223
Integrated, Enterprise-Wide Software......Page 224
Pricing.......Page 225
Accounts Payable......Page 227
Purchasing......Page 228
Payroll.......Page 229
Fixed Asset Accounting, Budgeting, and Internal Auditing......Page 230
Taxation......Page 231
Treasury......Page 232
Communication......Page 233
Software.......Page 235
The Downside of Integration......Page 237
8 Unseen Guardians, Invisible Treasures......Page 239
What it is......Page 240
What will be......Page 247
Commercial Concerns......Page 252
A Vignette.......Page 256
Conclusion......Page 258
IV GETTING THERE: THE TASKS AND THE VISIONS......Page 260
9 The Walls Coming Down: Interoperability Opens the Electronic City......Page 261
How Do We Invoke Interoperability Today, and How Good Are We?......Page 264
The Foundational “Infostructure” of the Electronic Marketplace......Page 267
A New Age Approach to Interoperability......Page 269
From Bridges, Routers, and Gateways to “Transinformers”......Page 270
Economic Imperatives for Robust Interoperability......Page 272
Complementary Perspectives on Interoperability......Page 274
The Nature of Standards: Do Competitive Market Forces Promote or Inhibit Interoperability?......Page 276
Desperately Seeking Interoperability: From Digital Esperanto to the N2 Conundrum......Page 280
Quality of Service......Page 282
Components of a Research Agenda for Technology-Enabled Interoperability......Page 286
The Infostructure as a Complex Adaptive System.......Page 288
Reinventing the “Common Carrier” Business Model......Page 289
A High-Value-Generating Role for “Common Carriers”......Page 293
Notes......Page 295
10 Paying Up: Payment Systems for Digital Commerce......Page 298
Limited Payment Mechanisms......Page 302
Unfamiliarity with Internet Commerce......Page 303
Payment Systems and Payment Instrument......Page 304
Varieties of Payment Instruments......Page 305
Timing......Page 306
Finality and Revocability......Page 307
Privacy......Page 308
Authentication......Page 309
Vulnerability to Fraud or Loss......Page 310
Convenience and Choice of Instrument......Page 311
Operation of Payment Systems......Page 312
The Role of Trusted Parties.......Page 313
What Rules Govern Payment Systems?......Page 314
The Role of Encryption......Page 315
Basic Architecture: Wallets, Cash Registers, and Gateways......Page 316
Credit Transactions......Page 317
Internet “Check” Transactions......Page 319
“Digital Cash”......Page 320
Account-Based Systems.......Page 321
Token-Based Systems......Page 322
Authentication......Page 324
Money Laundering......Page 325
Conclusion......Page 327
Notes.......Page 328
11 Stars of Good Omen: Satellites in the Global Electronic Marketplace......Page 329
1998–2008: A Satellite Boom......Page 330
Global Demand......Page 331
Changing Markets......Page 334
A Global Internet......Page 336
New Generations, New Frequencies, Lower Costs......Page 337
Cheaper Bits.......Page 338
Inter-Satellite Links......Page 341
Bandwidth on Demand......Page 343
Shrinking Antennas......Page 344
System Architectures—GEOs, MEOs, LEOs......Page 346
Operating in the Electronic Marketplace......Page 349
Multicasting......Page 350
Direct Business Networks......Page 352
Remote and Developing Areas.......Page 354
Health and Education......Page 355
Direct-to-Home Services......Page 356
Conclusion......Page 357
Notes......Page 358
ABOUT THE AUTHORS......Page 361
B.......Page 367
C......Page 368
D......Page 369
F......Page 370
I......Page 371
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P......Page 373
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U......Page 376
Y......Page 377